Market Share of Australia Hair Care Industry
The Australian hair care market is a competitive market, with the presence of various local and international companies. Some of the major players are Procter & Gamble Company, Unilever PLC, Henkel AG & Co. KGaA, and L'Oreal SA. Major companies dominate the market with a major market share. Companies come up with various strategies to remain in the competition. Acquisitions and product innovations are the major strategies followed. The market players are launching new products in the market to cater to the growing demand.
For instance, in August 2022, Nutrafol's company launched its new hair care products that assist in hair health. The new product, Strand Defender conditioner, is offered in the scalp microbiome line. The company claims that the product is silicone-free and reduces the extra oiliness and dryness that adversely affects hair health.
Australian Hair Care Market Leaders
Procter & Gamble Co.
Unilever Plc
Henkel AG & Co. KGaA
L'Oréal SA
Johnson & Johnson Services Inc.
*Disclaimer: Major Players sorted in no particular order
