Australia Dietary Supplements Market Size and Share
| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 1.97 Billion |
| Market Size (2030) | USD 2.95 Billion |
| CAGR (2025 - 2030) | 8.33% |
| Market Concentration | Medium |
Major Players.webp "Australia Dietary Supplements Market Major Players")
*Disclaimer: Major Players sorted in no particular order |
Australia Dietary Supplements Market Analysis by Mordor Intelligence
The Australia Dietary Supplements Market size is estimated at USD 1.97 billion in 2025, and is expected to reach USD 2.95 billion by 2030, at a CAGR of 8.33% during the forecast period (2025-2030).
The consumption of dietary supplements is increasing in the country owing to the rising health consciousness of consumers and preventive healthcare. In Australia, dietary habits have evolved, with a growing number of individuals turning to processed foods, often at the expense of essential nutrients. Factors such as hectic lifestyles, the widespread availability of fast food, and a decline in the consumption of fresh fruits and vegetables have contributed to these nutritional deficiencies. As a response, there's been a notable uptick in the use of supplements, aimed at filling these nutritional voids and securing a sufficient intake of vital nutrients like vitamins, protein, and others. Owing to this, the market players are launching new products in the market. For instance, in August 2023, Fixx Nutrition expanded its presence by expanding its manufacturing facility. The new manufacturing facility is located in Burleigh Heads, on the Gold Coast, and sees the business double production volumes of its CrampFix, Fuel X, and Energy Gel product lines.
Australians are increasingly embracing natural and alternative health solutions, with supplements playing a pivotal role in this shift. As the movement towards natural living and clean eating gains momentum, supplements derived from whole foods, organic ingredients, and plant-based sources have surged in popularity. In response, industry players have developed different supplements targeting these ailments. For instance, in January 2024, PhytoLove launched plant-based omega supplements made from short-chain fatty acids like EPA and DHA. In Australia, heightened health awareness, demographic shifts, and changing lifestyle patterns are fueling a growing demand for dietary supplements over the forecast period. As more Australians prioritize their health and well-being, the supplement industry is likely to continue expanding, with innovations in products and marketing further propelling growth.
Australia Dietary Supplements Market Trends and Insights
Health Concern Among the Population Drives the Vitamin and Mineral Supplements Segment
Consumers in the country are becoming health conscious and focusing on preventive healthcare rather than treating diseases after they occur. People often view vitamin and mineral supplements as a convenient means to secure essential nutrients, particularly when diet alone falls short. Owing to this, the consumption of vitamin and mineral supplements is increasing. Additionally, different age groups in the country are consuming dietary supplements to stay fit and healthy. Working millennials are consuming vitamin and mineral supplements between their work schedules to stay alert and sharp. Furthermore, in Australia, a surge in fitness and wellness trends, especially among the youth, has driven an increased demand for supplements.
With a growing number of individuals participating in activities like gym workouts, yoga, and various sports, there's a notable shift towards supplements. Australian Government data from 2023, 38% of people in the country go to fitness centers and gyms. Owing to the rising demand, the market players are offering new and innovative vitamin and mineral supplements in the market. For instance, in October 2023, Smidge Small Batch Supplements expanded its product portfolio by launching grass-fed, Australian Emu Oil for real food vitamin K2. According to the company claim, Emu Oil has naturally occurring vitamin K2 (MK-4), 1,500 mg of 100% Emu Oil with no fillers, additives, or common allergens. Over the medium term, the demand for vitamin and mineral supplements is expected to increase owing to the rising consumption of them and consumer interest in preventive healthcare.
Online Retail Stores Held The Largest Market Share
Online shopping offers the convenience of purchasing supplements from home. This is especially attractive in a vast country like Australia, where some regions may have limited access to specialty stores. Australia has a significant amount of aging population that consumes different types of dietary supplements. They order their supplements through online retail channels According to Australian Bureau of Statistics data from 2023, 5.4% of the population in Western Australia are between the ages of 60-64. Online platforms typically showcase a broader array of supplement brands and products compared to brick-and-mortar stores. This digital landscape allows consumers to explore both domestic and international offerings, significantly expanding their choices.
Regular online promotions, enticing discounts, subscription services, and bundled deals enhance the appeal of purchasing supplements online. Additionally, many platforms introduce loyalty programs and first-time buyer discounts, further encouraging repeat purchases. Furthermore, Many online retailers offer subscription models for supplements, providing consumers with regular deliveries of their chosen products. This not only ensures a steady supply of supplements but also encourages repeat business. The increasing sales of supplements through online retail in Australia are driven by a combination of convenience, variety, competitive pricing, digital influence, and a growing emphasis on health and wellness.
Competitive Landscape
The Australian dietary supplements market is `fragmented, with global and local players. The key players in the market include Caruso's Natural Health, Life-Space Probiotics, Blackmores Ltd, Henry Blooms, and Nestle SA, among others. Key players are leveraging social media platforms and online distribution channels to enhance their marketing and branding efforts, aiming to draw in a larger customer base. These platforms have proven advantageous for both established players and newcomers, given their vast audience reach and competitive edge over traditional retail due to discounted offerings. Companies are actively pursuing product innovations, expansions, and mergers and acquisitions to align with and meet evolving consumer demands.
Australia Dietary Supplements Industry Leaders
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Caruso's Natural Health
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Life-Space Probiotics
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Blackmores Ltd
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Henry Blooms
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Nestle SA
- *Disclaimer: Major Players sorted in no particular order
.webp "Australia Dietary Supplements Market Concentration")
Recent Industry Developments
- March 2024: Nature's Way launched zero-sugar versions of gummy vitamin supplements. Vitamins are made of plant-based sweeteners like monk fruit and stevia extracts. The product contains Vitamins C, D3, and zinc.
- January 2024: An Australian company, PhytoLove launched Ahiflower, a new plant-based omega supplement made from flax oil. The supplements contain omega-3 and omega-6 acids that protect against heart disease and Alzheimer's.
- December 2023: SUP Supplements expanded its product portfolio by launching high-performance gummies that offer fitness enthusiasts and athletes a convenient “grab and go” source of workout fuel. The range includes three options: pre-workout, during-workout, and post-fitness.
Australia Dietary Supplements Market Report Scope
A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. The Australian dietary supplements market is segmented by type and distribution channel. By type, the market is segmented into vitamin and mineral supplements, proteins and amino acids, fatty acids, probiotic supplements, and other dietary supplements. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, drug stores/pharmacies, online retail stores, and other distribution channels. The market sizing has been done in value terms in USD for all the abovementioned segments.
| Vitamin and Mineral Supplements |
| Proteins and Amino Acids |
| Fatty Acids |
| Probiotic Supplements |
| Other Dietary Supplements |
| Supermarkets/Hypermarkets |
| Convenience/ Grocery Stores |
| Drug Stores/Pharmacies |
| Online Retail Stores |
| Other Distribution Channels |
| Type | Vitamin and Mineral Supplements |
| Proteins and Amino Acids | |
| Fatty Acids | |
| Probiotic Supplements | |
| Other Dietary Supplements | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Convenience/ Grocery Stores | |
| Drug Stores/Pharmacies | |
| Online Retail Stores | |
| Other Distribution Channels |
Key Questions Answered in the Report
How big is the Australia Dietary Supplements Market?
The Australia Dietary Supplements Market size is expected to reach USD 1.97 billion in 2025 and grow at a CAGR of 8.33% to reach USD 2.95 billion by 2030.
What is the current Australia Dietary Supplements Market size?
In 2025, the Australia Dietary Supplements Market size is expected to reach USD 1.97 billion.
Who are the key players in Australia Dietary Supplements Market?
Caruso's Natural Health, Life-Space Probiotics, Blackmores Ltd, Henry Blooms and Nestle SA are the major companies operating in the Australia Dietary Supplements Market.
What years does this Australia Dietary Supplements Market cover, and what was the market size in 2024?
In 2024, the Australia Dietary Supplements Market size was estimated at USD 1.81 billion. The report covers the Australia Dietary Supplements Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Australia Dietary Supplements Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Australia Dietary Supplements Market Report
Statistics for the 2025 Australia Dietary Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Australia Dietary Supplements analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
