
Study Period | 2019 - 2030 |
Market Size (2025) | USD 758.22 Million |
Market Size (2030) | USD 983.47 Million |
CAGR (2025 - 2030) | 5.34 % |
Fastest Growing Market | Asia Pacific |
Largest Market | North America |
Market Concentration | Medium |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
At-Home Drug of Abuse (DOA) Testing Market Analysis
The Global At-Home Drug of Abuse Testing Market size is estimated at USD 758.22 million in 2025, and is expected to reach USD 983.47 million by 2030, at a CAGR of 5.34% during the forecast period (2025-2030).
The drug screening industry is experiencing significant technological advancements through the integration of artificial intelligence, machine learning, and cloud-based platforms. These innovations are revolutionizing testing methodologies, with particular emphasis on the development of wearable sensors that can detect drug presence through non-invasive means such as sweat, saliva, or tears. The emergence of paper spray mass spectrometry technology, which can analyze molecular compounds in fingerprints with 99% accuracy, represents a breakthrough in non-invasive testing methods. This technological evolution is reshaping the drug screening market by offering more convenient and reliable testing solutions while maintaining high accuracy standards.
The market is witnessing a transformation in testing methodologies with the introduction of more sophisticated and user-friendly solutions. According to the World Drug Report 2022, with over 209 million cannabis users and 61 million opioid users worldwide, there is an increasing demand for comprehensive testing solutions that can detect multiple substances simultaneously. The industry has responded by developing multi-panel test kits that can screen for various substances in a single test, improving efficiency and accessibility for end-users. These advancements are particularly significant in addressing the growing complexity of substance abuse patterns and the emergence of new synthetic drugs.
The adoption of at-home testing solutions is being driven by changing consumer preferences and the need for privacy and convenience in drug testing. The market has seen a shift toward rapid testing solutions that provide results within minutes while maintaining laboratory-level accuracy. The integration of digital platforms for result interpretation and documentation is becoming increasingly common, allowing users to track and manage their testing history more effectively. This digital transformation is particularly relevant as it aligns with broader healthcare trends toward personalized and remote healthcare solutions, including home medical testing and home diagnostic testing.
The regulatory landscape continues to evolve, with standardization efforts becoming more prominent across different regions. The industry is witnessing increased collaboration between manufacturers and regulatory bodies to establish uniform testing standards and validation protocols. For instance, in Mexico, there has been a 23% increase in monitored cultivation areas from 2020 to 2021, reaching 28,600 hectares, highlighting the growing need for standardized testing protocols. This regulatory evolution is crucial in ensuring the reliability and credibility of at-home testing solutions while promoting innovation within established safety parameters, particularly in the point of care drug testing sector.
At-Home Drug of Abuse (DOA) Testing Market Trends
Growing Use and Production of Illicit Drugs
The rising consumption and production of illicit drugs worldwide has become a critical factor driving the growth of drug abuse screening and drug screening markets. According to the World Drug Report 2022, cannabis maintained its position as the most widely used substance globally with over 209 million users, followed by opioids with more than 61 million users consuming these substances for non-medical purposes. The report further revealed significant usage patterns across other substances, with approximately 34 million people using amphetamines, 20 million using ecstasy, and around 21 million people consuming cocaine-type substances. This widespread drug use creates a substantial need for reliable at-home testing solutions, including home health testing.
The production of illicit drugs has also seen a marked increase, particularly in major producing regions. For instance, according to the Office of National Drug Control Policy (ONDCP), poppy cultivation in Mexico increased by 23% from 23,200 hectares in 2020 to 28,600 hectares in 2021, while the potential production of pure heroin rose by 22% from 59 metric tons to 72 metric tons during the same period. Similarly, the Center of Excellence for Illicit Drug Supply Reduction, Brazil, reported that cocaine production reached 1.982 million tons in 2020, marking an 11% increase over the previous year. In the European Union, cocaine emerged as the second most commonly consumed illicit drug after cannabis, with a market retail value of EUR 10.5 billion in 2020, indicating the substantial scale of the illicit drug market.
Increasing Initiatives by Government Organizations to Reduce Drug Abuse
Government organizations worldwide are implementing comprehensive measures and initiatives to combat drug abuse, which has significantly influenced the adoption of home health testing solutions. The United States Substance Abuse and Mental Health Services Administration (SAMHSA) has established a robust harm reduction program, committing USD 10 million between 2022-2025 to various state, local, tribal, and territorial governments, along with community-based organizations. This funding supports critical services including overdose reversal education, training services, and the distribution of essential supplies such as naloxone kits and substance test kits, including fentanyl test strips and drug testing kits.
The Indian Ministry of Social Justice and Empowerment has implemented the National Action Plan for Drug Demand Reduction (2018-2025), focusing on multiple aspects including preventive education, awareness generation, identification, counseling, treatment, and rehabilitation of drug-dependent individuals. The plan emphasizes collaborative efforts between government agencies and NGOs to reduce the adverse consequences of drug abuse through comprehensive education, de-addiction, and rehabilitation programs. Similarly, the White House's National Drug Control Strategy has prioritized both short-term and long-term objectives, focusing on reducing overdose deaths while simultaneously addressing drug abuse and its damaging consequences. These governmental initiatives have created a supportive environment for the adoption of at-home drug testing solutions, as they form an integral part of early detection and prevention strategies, including personal drug testing.
Segment Analysis: By Type
Test Cups Segment in Global At-Home Drug of Abuse Testing Market
The test cups segment dominates the global at-home drug of abuse testing market, holding approximately 51% market share in 2024. This significant market position can be attributed to the faster and easier mode of use offered by test cups compared to other testing methods. Test cups provide a comprehensive solution for drug screening, allowing simultaneous testing for multiple drug types in a single device. The segment's dominance is further strengthened by its widespread adoption in various settings, including home testing, workplace drug screening, and rehabilitation centers. The convenience of specimen collection, reduced risk of sample contamination, and integrated temperature strips for validity checking make test cups the preferred choice for drug screening applications. Additionally, the availability of various panel configurations, from basic drug panels to comprehensive screening options, has contributed to the segment's market leadership.

Test Strips Segment in Global At-Home Drug of Abuse Testing Market
The test strips segment represents a significant portion of the at-home drug of abuse testing market, demonstrating steady growth potential. Test strips offer a cost-effective and straightforward approach to drug testing, making them particularly attractive for frequent testing requirements. The segment's growth is driven by increasing awareness about drug abuse prevention, rising workplace drug testing programs, and the growing adoption of these devices in home settings. Test strips are particularly valued for their portability, ease of use, and quick results, making them suitable for various applications. The segment is witnessing technological advancements in terms of improved accuracy, reduced cross-reactivity, and enhanced detection capabilities for new synthetic drugs, further supporting its market expansion.
Remaining Segments in At-Home Drug of Abuse Testing Market by Type
The other types segment in the at-home drug of abuse testing market includes various testing formats such as cassette-type testing devices and specialized testing kits. These alternative testing formats serve specific niche requirements and offer unique advantages for particular testing scenarios. Cassette-type testing devices, for instance, are popular for testing multiple drugs simultaneously and are particularly valued in professional settings. While this segment represents a smaller portion of the market, it plays a crucial role in providing diverse testing options to meet specific user preferences and requirements, contributing to the overall market diversity and accessibility of drug testing solutions.
Segment Analysis: By Sample Type
Urine Segment in At-Home Drug of Abuse Testing Market
The urine drug test segment dominates the at-home drug of abuse (DOA) testing market, commanding approximately 68% of the market share in 2024. This significant market position is attributed to the widespread acceptance and reliability of urine drug test methods across various applications. The segment's dominance is reinforced by several factors, including its non-invasive nature, cost-effectiveness, and ability to detect a broad spectrum of substances. Urine drug test has become the preferred choice for both personal and professional drug screening due to its longer detection window compared to other methods. The segment's growth is further supported by the increasing adoption of at-home testing solutions, particularly in regions with rising substance abuse concerns. Additionally, technological advancements in urine-based testing kits have improved their accuracy and ease of use, making them more accessible to end-users.
Blood Segment in At-Home Drug of Abuse Testing Market
The blood testing segment represents a crucial component of the at-home drug of abuse testing market, offering highly accurate and reliable results for substance detection. Blood tests are particularly valued for their ability to provide precise measurements of current drug levels in the system, making them essential for specific testing requirements. The segment has shown steady advancement in testing technologies, with newer methods focusing on improving the user experience while maintaining accuracy. Recent developments in blood-based testing have led to more user-friendly collection methods and faster result delivery times. The segment's growth is also driven by increasing awareness about the importance of accurate drug testing in various settings, including medical monitoring and personal health management.
Remaining Segments in Sample Type
The saliva drug test and other sample types constitute important segments in the at-home drug of abuse testing market, each offering unique advantages for specific testing scenarios. Saliva drug test has gained prominence due to its non-invasive nature and ability to detect recent drug use, making it particularly suitable for immediate testing requirements. The other sample types segment, which includes hair and surface sample testing, provides specialized solutions for long-term drug use detection and environmental testing. These segments continue to evolve with technological advancements, offering innovative solutions that cater to different testing needs and preferences. The development of more sophisticated testing methods and improved accuracy in these segments has enhanced their adoption across various applications.
Global At-Home Drug of Abuse (DOA) Testing Market Geography Segment Analysis
At-Home Drug of Abuse Testing Market in North America
North America represents a dominant force in the global at-home drug of abuse testing market, encompassing the United States, Canada, and Mexico. The region's leadership position is attributed to its advanced healthcare infrastructure, high awareness levels regarding drug abuse testing, and stringent workplace drug testing policies. The presence of major market players, coupled with favorable government initiatives to combat drug abuse, has significantly contributed to market expansion. The region benefits from well-established distribution networks and increasing adoption of innovative drug testing kits solutions across various end-user segments.

At-Home Drug of Abuse Testing Market in United States
The United States maintains its position as the largest market within North America, commanding approximately 43% of the global market share. The country's market dominance is driven by comprehensive drug screening regulations, high healthcare expenditure, and increasing workplace drug testing requirements. The presence of leading manufacturers, advanced healthcare facilities, and growing awareness about substance abuse testing among the population has fostered market growth. The country's robust healthcare reimbursement policies and increasing adoption of point-of-care testing solutions have further strengthened its market position. Additionally, the strong presence of distribution networks and rising demand for home drug test kits has contributed to market expansion.
At-Home Drug of Abuse Testing Market Growth Dynamics in United States
The United States is also experiencing the fastest growth in the North American region, with an expected CAGR of approximately 6% during 2024-2029. This growth trajectory is supported by increasing initiatives for drug abuse prevention, rising adoption of rapid testing solutions, and expanding applications in various sectors. The country's focus on technological advancement in testing methods, coupled with growing demand for non-invasive urine drug test solutions, is driving market expansion. The integration of advanced technologies and increasing preference for home-based testing solutions are expected to maintain this growth momentum.
At-Home Drug of Abuse Testing Market in Europe
The European market for at-home drug of abuse testing demonstrates strong growth potential, encompassing key countries such as Germany, the United Kingdom, France, Italy, and Spain. The region's market is characterized by increasing awareness about drug abuse testing, stringent workplace safety regulations, and growing adoption of innovative testing solutions. The presence of established healthcare infrastructure and supportive government policies has created a favorable environment for market growth. The region's focus on preventive healthcare and increasing investments in healthcare technology has further strengthened its market position.
At-Home Drug of Abuse Testing Market in Germany
Germany emerges as the largest market in Europe, holding approximately 20% of the regional market share. The country's market leadership is attributed to its advanced healthcare system, strong regulatory framework, and high adoption rate of innovative testing solutions. The presence of major market players, coupled with increasing workplace drug testing requirements, has contributed to market growth. Germany's focus on technological advancement and quality healthcare delivery has established it as a key market in the region.
At-Home Drug of Abuse Testing Market Growth Dynamics in Germany
Germany also leads the European region in terms of growth rate, with an anticipated CAGR of approximately 7% during 2024-2029. This robust growth is driven by increasing awareness about drug abuse testing, rising adoption of point-of-care testing solutions, and growing demand for self-testing kits. The country's emphasis on healthcare innovation and preventive care measures continues to drive market expansion. The integration of advanced technologies and increasing focus on workplace safety are expected to maintain this growth momentum.
At-Home Drug of Abuse Testing Market in Asia-Pacific
The Asia-Pacific region represents a significant growth market, encompassing major economies such as China, Japan, India, Australia, and South Korea. The region's market is characterized by increasing awareness about drug abuse testing, growing healthcare expenditure, and rising adoption of preventive healthcare measures. The presence of a large population base, coupled with improving healthcare infrastructure, has created substantial opportunities for market expansion. The region's focus on workplace safety and increasing investments in healthcare technology has further strengthened its market position.
At-Home Drug of Abuse Testing Market in China
China emerges as the dominant market in the Asia-Pacific region, driven by its large population base, increasing healthcare expenditure, and growing awareness about drug abuse testing. The country's market leadership is supported by improving healthcare infrastructure, rising workplace drug testing requirements, and increasing adoption of innovative testing solutions. The presence of domestic manufacturers and growing focus on preventive healthcare measures has contributed to market growth. China's emphasis on healthcare modernization and quality improvement initiatives has established it as a key market in the region.
At-Home Drug of Abuse Testing Market Growth Dynamics in India
India demonstrates the highest growth potential in the Asia-Pacific region, driven by increasing awareness about drug abuse testing, growing healthcare expenditure, and rising adoption of preventive healthcare measures. The country's focus on healthcare infrastructure development and increasing workplace drug testing requirements has created substantial growth opportunities. The presence of a large population base and growing emphasis on healthcare modernization continues to drive market expansion. India's increasing investments in healthcare technology and rising demand for self-testing solutions, including saliva drug test kits, are expected to maintain this growth momentum.
At-Home Drug of Abuse Testing Market in Middle East & Africa
The Middle East & Africa region, comprising GCC countries and South Africa, represents an emerging market with significant growth potential. The region's market is characterized by increasing awareness about drug abuse testing, improving healthcare infrastructure, and rising adoption of preventive healthcare measures. South Africa emerges as the largest market in the region, while GCC countries demonstrate the fastest growth potential. The region's focus on healthcare modernization and increasing investments in healthcare technology has created substantial opportunities for market expansion. The presence of improving regulatory frameworks and rising workplace drug testing requirements continues to drive market growth.
At-Home Drug of Abuse Testing Market in South America
The South American market, led by Brazil and Argentina, shows promising growth potential in the at-home drug of abuse testing sector. The region's market is characterized by increasing awareness about drug abuse testing, improving healthcare infrastructure, and rising adoption of preventive healthcare measures. Brazil emerges as both the largest and fastest-growing market in the region, driven by its large population base and increasing healthcare expenditure. The region's focus on healthcare modernization and rising workplace drug testing requirements has created substantial opportunities for market expansion. The presence of improving regulatory frameworks and increasing investments in healthcare technology continues to drive market growth.
At-Home Drug of Abuse (DOA) Testing Industry Overview
Top Companies in At-Home Drug of Abuse Testing Market
The at-home drug screening market features established players like Abbott Laboratories, Drägerwerk AG, UCP Biosciences, Orient New Life Medical, and Psychemedics Corporation leading the competitive landscape. Companies are focusing on developing innovative home drug test solutions incorporating advanced technologies like artificial intelligence and machine learning to improve accuracy and ease of use. Strategic partnerships with healthcare providers and workplace testing programs have become crucial for market expansion. Operational agility is demonstrated through rapid product development cycles and adaptable manufacturing capabilities to meet varying demand. Geographic expansion, particularly in emerging markets, remains a key growth strategy, with companies establishing regional distribution networks and localized production facilities. Product portfolio diversification across different sample types and testing methodologies, including drug testing kits, has become essential for maintaining a competitive advantage.
Consolidated Market with Strong Regional Players
The market structure is characterized by a mix of large multinational healthcare conglomerates and specialized diagnostic companies, creating a dynamic competitive environment. Global players like Abbott Laboratories leverage their extensive distribution networks and research capabilities to maintain market leadership, while regional specialists focus on addressing local regulatory requirements and specific market needs. The industry has witnessed notable consolidation through strategic acquisitions, as exemplified by Clinical Reference Laboratory's acquisition of Confirm BioSciences, indicating a trend toward market concentration and capability enhancement.
Market competition is intensified by the presence of both established pharmaceutical companies and emerging diagnostic specialists, each bringing unique strengths to the market. Large conglomerates benefit from integrated healthcare solutions and cross-selling opportunities, while specialized players excel in rapid innovation and targeted market approaches. The competitive landscape is further shaped by varying levels of market maturity across regions, with developed markets showing higher consolidation and emerging markets presenting opportunities for new entrants and regional players to establish strong positions.
Innovation and Adaptability Drive Future Success
Success in the at-home drug testing market increasingly depends on companies' ability to adapt to evolving technological landscapes and changing end-user preferences. Market leaders must focus on continuous innovation in testing methodologies, particularly in developing non-invasive solutions and improving result accuracy. Companies need to strengthen their digital capabilities, incorporating mobile applications and cloud-based platforms for result management. Building strong relationships with healthcare providers, employers, and regulatory bodies becomes crucial for maintaining market position and navigating complex compliance requirements.
Future market success will require companies to address the growing demand for comprehensive testing solutions while managing cost pressures and regulatory compliance. Emerging players can gain ground by focusing on specialized market segments or innovative testing technologies that address specific user needs. The threat of substitute products and alternative testing methods necessitates continuous investment in research and development to maintain a competitive advantage. Companies must also consider the impact of changing drug policies and workplace testing regulations, which can significantly influence market dynamics and create new opportunities or challenges for existing players.
At-Home Drug of Abuse (DOA) Testing Market Leaders
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Abbott
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Dragerwerk AG & Co. KGaA
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Assure Tech.(Hangzhou) Co., LTD
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Atlas Medical GmbH
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Confirm BioSciences
- *Disclaimer: Major Players sorted in no particular order

At-Home Drug of Abuse (DOA) Testing Market News
- In March 2022, the Department of Health and Human Services (HHS) offered funding of USD 58.5 million in contingency management tests for people with stimulant use disorder in California.
- In October 2021, the manufacturer of narcotics and explosives testing kits used by law enforcement and government organizations, VeritequeUSA Inc., introduced Verifique as its first consumer brand.
At-Home Drug of Abuse (DOA) Testing Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Growing Use and Production of Illicit Drugs
- 4.2.2 Increasing Initiatives by Governemnt Organizations to Reduce Drug Abuse
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4.3 Market Restraints
- 4.3.1 Lack of Awareness and Consideration of Drug Testing
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4.4 Porter's Five Force Analysis
- 4.4.1 Threat of New Entrants
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Bargaining Power of Suppliers
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD million)
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5.1 By Type
- 5.1.1 Test Cups
- 5.1.2 Test Strips
- 5.1.3 Others
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5.2 By Sample Type
- 5.2.1 Saliva
- 5.2.2 Urine
- 5.2.3 Blood
- 5.2.4 Others
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5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.2 Europe
- 5.3.2.1 Germany
- 5.3.2.2 United Kingdom
- 5.3.2.3 France
- 5.3.2.4 Italy
- 5.3.2.5 Spain
- 5.3.2.6 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 South Korea
- 5.3.3.6 Rest of Asia-Pacific
- 5.3.4 Middle-East and Africa
- 5.3.4.1 GCC
- 5.3.4.2 South Africa
- 5.3.4.3 Rest of Middle-East and Africa
- 5.3.5 South America
- 5.3.5.1 Brazil
- 5.3.5.2 Argentina
- 5.3.5.3 Rest of South America
6. COMPETITIVE LANDSCAPE
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6.1 Company Profiles
- 6.1.1 Abbott Laboratories
- 6.1.2 Dragerwerk AG & Co. KGaA
- 6.1.3 UCP Biosciences Inc.
- 6.1.4 Orient New Life Medical Co. Ltd.
- 6.1.5 Assure Tech. (Hangzhou) Co., LTD
- 6.1.6 Psychemedics Corporation
- 6.1.7 Confirm BioSciences
- 6.1.8 Phamatech Inc.
- 6.1.9 Atlas Medical GmbH
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
At-Home Drug of Abuse (DOA) Testing Industry Segmentation
As per the scope of the report, at-home drug of abuse (DOA) testing is a rapid test kit that can be used at home and present their results swiftly, in an easy method that anybody can understand them. The at-home drug of abuse (DOA) testing market is segmented by type (test cups, test strips, and others), sample type (saliva, urine, blood, and others), and geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across the major regions globally. The report offers the values (USD million) for the above segments.
By Type | Test Cups | ||
Test Strips | |||
Others | |||
By Sample Type | Saliva | ||
Urine | |||
Blood | |||
Others | |||
Geography | North America | United States | |
Canada | |||
Mexico | |||
Europe | Germany | ||
United Kingdom | |||
France | |||
Italy | |||
Spain | |||
Rest of Europe | |||
Asia-Pacific | China | ||
Japan | |||
India | |||
Australia | |||
South Korea | |||
Rest of Asia-Pacific | |||
Middle-East and Africa | GCC | ||
South Africa | |||
Rest of Middle-East and Africa | |||
South America | Brazil | ||
Argentina | |||
Rest of South America |
At-Home Drug of Abuse (DOA) Testing Market Research FAQs
How big is the Global At-Home Drug of Abuse (DOA) Testing Market?
The Global At-Home Drug of Abuse (DOA) Testing Market size is expected to reach USD 758.22 million in 2025 and grow at a CAGR of 5.34% to reach USD 983.47 million by 2030.
What is the current Global At-Home Drug of Abuse (DOA) Testing Market size?
In 2025, the Global At-Home Drug of Abuse (DOA) Testing Market size is expected to reach USD 758.22 million.
Who are the key players in Global At-Home Drug of Abuse (DOA) Testing Market?
Abbott, Dragerwerk AG & Co. KGaA, Assure Tech.(Hangzhou) Co., LTD, Atlas Medical GmbH and Confirm BioSciences are the major companies operating in the Global At-Home Drug of Abuse (DOA) Testing Market.
Which is the fastest growing region in Global At-Home Drug of Abuse (DOA) Testing Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Global At-Home Drug of Abuse (DOA) Testing Market?
In 2025, the North America accounts for the largest market share in Global At-Home Drug of Abuse (DOA) Testing Market.
What years does this Global At-Home Drug of Abuse (DOA) Testing Market cover, and what was the market size in 2024?
In 2024, the Global At-Home Drug of Abuse (DOA) Testing Market size was estimated at USD 717.73 million. The report covers the Global At-Home Drug of Abuse (DOA) Testing Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global At-Home Drug of Abuse (DOA) Testing Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Global At-Home Drug of Abuse (DOA) Testing Market Research
Mordor Intelligence offers extensive expertise in analyzing the drug screening market. We provide comprehensive insights into home drug test solutions and emerging trends. Our research thoroughly examines various testing methodologies, including urine drug test, saliva drug test, and oral drug test technologies. Additionally, we provide a detailed analysis of drug testing kit innovations and developments in point of care drug testing. The report covers extensive drug screening data, encompassing both traditional home medical testing approaches and advanced rapid drug test solutions.
Stakeholders benefit from our detailed analysis of drug abuse screening trends. We focus particularly on advancements in home health testing and personal drug testing solutions. The report, available as an easy-to-download PDF, provides actionable insights into home diagnostic testing opportunities and dynamics within the OTC drug test market. Our comprehensive coverage of the at home drug of abuse testing market enables businesses to make informed decisions, supported by robust data and expert analysis of current and future industry developments.