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The Asia-Pacific Yogurt Market can be Segmented on the basis of Product Type, into Spoonable Yogurt and Drinkable Yogurt, and on the basis of Distribution Channel, into Hypermarkets/Supermarkets, Convenience Stores, Speciality Stores, Online Stores, and Other Distribution Channels.
The Asia-Pacific yogurt market is expected to grow, registering a CAGR of 6.5% during the forecast period (2019-2024).
The Asia-Pacific yogurt market is segmented on the basis of product type, into spoonable yogurt and drinkable yogurt, and on the basis of distribution channel, into hypermarkets/supermarkets, convenience stores, speciality stores, online stores, and other distribution channels.
|Other Distribution Channels|
|Rest of Asia-Pacific|
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Vegetarian food has always been in demand in the Asia-Pacific region, and the trend for specific vegetarian foods, like meat and dairy alternatives, is increasing. Asian consumers are interested in no-meat and non-dairy products, even if they are not vegetarians. About half of the Indonesian population and about two-third of the Indian population are interested in healthier diets. Chinese consumers are more health conscious than Indonesians and Indians. In Japan, the demand for plant-based yogurt witnessed a rapid growth in 2017, due to a continued strong interest in its health benefits, among the consumers, across different age groups.
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In China, yogurt has become more popular than milk, because of its health benefits. The product has become popular because it is seen as a slimming agent, and hence, it has overtaken the sales of milk. Among all the dairy products, yogurt and cheese are the most healthy and nutritious ones, as they help improve immunity and are good for kids. The consumers' willingness to pay depends on whether the product is specifically designed to reduce weight, like low-fat yogurt. Chinese consumers tend to buy take-away products while visiting their friends, during the spring festival. Packaging and marketing techniques are not so important in this respect.
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Many players, like Chobani LLC, Nestle, FAGE International SA, and ZOTT SE & Co., among others, are some of the prominent players in the Asia-Pacific market. The demand for Greek yogurt is expected to increase over the next few years, because of the increased preference for new products with a variety of flavors, such as blueberry, vanilla, honey, and chocolate, along with super-foods. Health claims, like higher protein content and relatively lower fat and sugar contents, as compared to conventional yogurt, have enhanced the popularity of Greek yogurt. This variety of yogurt is manufactured by the repeated straining of regular yogurt, until most of the lactose (sugar) is eliminated.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1.1 Spoonable Yogurt
5.1.2 Drinkable Yogurt
5.2 Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specialty Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
5.3.5 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
6.1 Market-share Analysis
6.2 Most Active Companies
6.3 Most Adopted Strategy
6.4 Company Profiles
6.4.1 Chobani LLC
6.4.3 FAGE International SA
6.4.4 Danone SA
6.4.5 ZOTT SE & Co.
6.4.6 Guangming Dairy Co. Ltd
6.4.8 China Mengniu Dairy Company Limited
6.4.9 General Mills Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS