The market is projected to reach a value of USD 2.22 billion by 2020with an estimated of CAGR of 5.6% during the forecast period. This market will be the fastest-growing market for super absorbent polymers during 2015-2020. The demand for SAP is expected to be high in this region due to the increasing population and income levels in India and China. The region also accounts for approximately one-fourth of the global super absorbent polymers market in 2015.

Super Absorbent polymers (SAPs) are a unique group of materials that can absorb over a hundred times their weight in liquids and do not easily release the absorbed fluids under pressure. Rapidly aging population and growing awareness among consumers about health comprise key macroeconomic factors contributing towards higher demand for SAP products. The baby diaper industry accounted for more than 70% of the market share in 2015. The industry is also anticipated to be the fastest-growing segment in the near future. The market for adult incontinence products accounts 225 kilo tons and is the second largest segment in the industry. Other segments include applications that serve agriculture, medical and construction industries.

Market Dynamics of the Asia-Pacific Super Absorbent Polymers Market

Drivers:

• Rapid increase in population
• Substantial awareness among consumers about personal hygiene

Restraints:

• Expensive raw materials
• Lack of a fixed price margin
• Global changes in health regulations norms

Asia Pacific Super Aabsorbent Polymers Market Segmentation

The market can be broadly segmented by product type (polyacrylamide, sodium polyacrylate and others), by application (baby diapers, adult incontinence products, sanitary napkins, agriculture support products and others) and by geography (India, China, Japan, South Korea and other countries). The economic powerhouses such as China and India will register strong growth in demand for SAP-based baby diapers due to an expanding population. Japan is registering strong demand for SAP from adult diapers market as a result of the growth in the number of aging population in the country.

The report studies the major players in the market for insights into the recent developments, financials and products & services offered. Some of the key players in this market are:

• BASF SE
• Bayer AG
• Mitsubishi Chemical Holdings
• Procter and Gamble Co.

Key Deliverables in the Study:

• Analysis for the Asia-Pacific super absorbent polymers (SAP) market, with region specific assessments and competition analysis.
• Market definition along with the identification of key drivers and restraints.
• Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale.
• Extensively researched competitive landscape section with profiles of major companies along with their market share.
• Identification and analysis of the macro and micro factors that affect the Asia-Pacific super absorbent polymers (SAP) market on a regional scale.
• A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
• A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
• Insights on the major countries where this industry is growing and to also identify the regions that are still untapped.