Asia-Pacific Ready to Drink Tea Market - Growth, Trends and Forecasts (2020 - 2025)

Asia-Pacific Ready to Drink Tea Market is segmented by Type into Black Tea, Green Tea, and Other Types; By Distribution Channel into Supermarket/Hypermarket, Convenience store, Online Stores, Specialist Stores, and Other Channels; and Geography.

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

7.6 %

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Market Overview

The Asia-Pacific Ready to Drink Tea Market is projected to grow at a CAGR of 7.6% in the forecast period 2020-2025.

  • Due to its technology of RTD, the tea market is a concern for all the manufacturers. The increasing demand from all age groups and rising income in developing countries are major drivers for the segment growth in the region.
  • Asia-Pacific holds majority of shares in the market which is closely followed by Europe.Emerging countries like India, China and Singapore among others are few of the major markets for RTD.

Scope of the report

Asia-Pacific Ready-to-Drink (RTD) Tea Market is segmented by type and distribution channel. On the basis of type, the market is segmented into Black Tea, Green Tea, and Other Types. On the basis of distribution channel, the market is segmented into Supermarket/Hypermarket, Convenience store, Online Stores,Specialist Stores, and Other Channels. The market is also segmented by Geography.

Product Type
Black tea
Green tea
Other Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Stores
Specialist Stores
Other Channels
Geography
China
Japan
India
Australia
Rest of Asia-Pacific

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Key Market Trends

Supermarket/Hypermarkets Plays A Major Role To Drives The Market

Distribution of ready to drink tea has expanded to several mainstream channels, such as supermarkets, hypermarkets, Specialist Stores, etc. Among the numerous outlets available, supermarket/hypermarkets are preferred in the countries as it has varied varieties of tea of different companies along with the catering to consumer’s preferences, is anticipated to drive the market growth in the future. The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD tea manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large number. 

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Japan Occupies The Leading Position

Japan occupies the leading position in the Asia-Pacific Ready-to-Drink Tea Market, followed by Australia, China, and India, because of its large population and exponential growth of tea consumption, represents a huge potential market. The region is expected to witness to high growth rate during the forecast period. The increased RTD tea consumption in China is largely owed to convenience and a malleable flavor profile. The rising disposable incomes in India increases the demand for convenience food, such as RTD tea. The Indian RTD tea market is majorly driven by strong demand from younger consumers amidst thriving café culture. Moreover, extensive marketing and use of locally sourced products are essential in countering this perception.

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Competitive Landscape

The key strategies adopted by the players in the market are expansions, innovations, and new product launches. For instance, Unilever is strengthening its presence with more products innovations such as  machine compatible tea capsules. Some of the major key players in the asia pacific ready to drink tea market are Unilever, Nestle, Lotte Chilsung Beverage Co, ADM (WILD Flavors and Specialty Ingredients), Lotte Chilsung Beverage Co, among others.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Black tea

      2. 5.1.2 Green tea

      3. 5.1.3 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Specialist Stores

      5. 5.2.5 Other Channels

    3. 5.3 Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever plc.

      2. 6.4.2 Nestle SA

      3. 6.4.3 Keurig Dr Pepper Inc.

      4. 6.4.4 Lotte Chilsung Beverage Co

      5. 6.4.5 Pokka Group

      6. 6.4.6 ADM (WILD Flavors and Specialty Ingredients)

      7. 6.4.7 Asahi Group Holdings ltd

      8. 6.4.8 Dunkin'Brands Group

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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