Market Size of asia-pacific ready to drink tea Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 43.8 Billion |
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Market Size (2030) | USD 67.35 Billion |
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Largest Share by Soft Drink Type | Green Tea |
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CAGR (2024 - 2030) | 7.44 % |
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Largest Share by Country | China |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Ready to Drink Tea Market Analysis
The Asia-Pacific Ready to Drink Tea Market size is estimated at 43.8 billion USD in 2024, and is expected to reach 67.35 billion USD by 2030, growing at a CAGR of 7.44% during the forecast period (2024-2030).
43.8 Billion
Market Size in 2024 (USD)
67.35 Billion
Market Size in 2030 (USD)
5.93 %
CAGR (2018-2023)
7.44 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
44.90 %
value share, Green Tea, 2023
Countries like China, Japan, and India are some of the largest consumers of green tea, since it has a long and deep-rooted cultural significance in Asian countries.
Fastest-growing segment by Soft Drink Type
8.38 %
Projected CAGR, Herbal Tea, 2024-2030
Asian region boasts a rich biodiversity of herbs and plants, giving rise to a wide range of herbal tea varieties with unique flavors and potential health benefits.
Leading Market Player
11.91 %
market share, Tingyi (Cayman Islands) Holding Corporation, 2022
Tingyi owns some of the most popular RTD tea brands in Asia, including Master Kong, Kung Fu Tea, and NutriAsia. These brands have strong brand recognition and consumer loyalty.
Largest Segment by Country
41.06 %
value share, China, 2023
Whether optimizing the own nutrition, pursuing new beverage trends or experimenting with healthier lifestyles, Chinese consumers likely have plenty of variants in RTD tea portfolio to choose from.
Fastest-growing segment by Country
10.50 %
Projected CAGR, India, 2024-2030
The rapidly expanding consumer interest in healthy living and eating, as well as RTD tea's prominence as a modern-style healthy beverage, has become a crucial determinant for RTD Tea in India.
Growing health and wellness trends among consumers are supporting the market's growth
- Driven by its sizable population and expanding middle class, the Asia-Pacific region is at the forefront of the ready-to-drink (RTD) tea surge. The region's deep-rooted cultural affinity for traditional tea variants, such as green tea, herbal tea, and oolong tea, is fueling the demand for RTD tea. The appeal of these products is further enhanced by their convenience and on-the-go nature, making them a hit among busy consumers. By eliminating the need for brewing and cleanup, RTD teas offer a hassle-free, ready-to-consume option. Notably, the sales value of RTD tea in the Asia-Pacific region saw a notable uptick of 13.2% in 2023 compared to 2021.
- Among the RTD tea variants, green tea dominates the market, accounting for an impressive 21% growth rate by value from 2020 to 2023. The surge in health and wellness consciousness has been a key driver behind the ascent of RTD green tea. Consumers are gravitating toward it, drawn by its perceived health benefits and its appeal as a healthier alternative to sugary soft drinks, given its unsweetened or low-sugar nature. Additionally, the availability of diverse flavors caters to varying taste preferences. In the Asia-Pacific market, consumers also appreciate RTD green tea for its refreshing and hydrating qualities.
- Emerging as the frontrunner in growth, herbal RTD tea is poised to witness a CAGR of 7.84% by value during 2024-2030. This variant is gaining traction as a quick and convenient choice, particularly among those seeking natural products. Furthermore, herbal teas have long been lauded in traditional medicine for their potential health benefits, including anti-cancer, anti-diabetic, anti-inflammatory, and antioxidant properties.
Understand The Key Trends Shaping This Market
Rise in innovations in flavors with herbal infusions and online presence of RTD tea is anticipated to drive growth
- The Asia-Pacific ready-to-drink (RTD) tea market is projected to witness a robust CAGR of 7.44% from 2024 to 2030. Notably, China dominates the region's RTD tea landscape, driven by its rich tea heritage. In 2023, RTD tea in China accounted for a significant 25% of the country's overall tea consumption. China boasts a vibrant market, with a plethora of regional and international brands offering a diverse array of RTD teas, ranging from traditional sweetened and jasmine teas to herbal blends and innovative flavors. Looking ahead, health-consciousness is expected to fuel the demand for reduced-sugar RTD teas in China.
- Japan, a nation with a deep-rooted tea culture, is witnessing a strong affinity for RTD green teas. Key players like Ito En Ltd and Kirin Beverage Company Limited emphasize maintaining the traditional taste while enhancing packaging and convenience. The Japanese market saw a staggering 700 tea drink variants in circulation in 2022, with over 100 new introductions each year. The perennial RTD tea offerings in Japan span green, black, herbal, and oolong teas, while limited editions often draw inspiration from trending or seasonal flavors.
- India is set to lead the growth charts, projecting a robust CAGR of 10.50% in the value of its RTD tea market during the period 2024-2030. RTD tea beverages, known for their convenience and traditional flavors, have gained significant popularity. As health and wellness take center stage, consumers in India are gravitating toward RTD teas with perceived health benefits, such as herbal infusions, antioxidants, and natural ingredients. The rise of e-commerce platforms has further bolstered the accessibility of RTD teas, enabling consumers to purchase these beverages online conveniently.
