Asia Pacific Programmatic Advertising Market - Growth, Trends, Covid-19 Impact, And Forecasts (2022 - 2027)

Asia Pacific Programmatic Advertisement Market is segmented By Trading Platform (Real-Time Bidding, Private Marketplace Guaranteed, Automated Guaranteed, and Unreserved Fixed-rate), By Advertising Media (Digital Display and Mobile Display), and By Enterprise size (SMBs and Large Enterprises).

Market Snapshot

Asia Pacific Programmatic Advertising Market Size
Study Period: 2020-2027
Base Year: 2021
CAGR: 9.35 %
Asia Pacific Programmatic Advertising Market Major Players

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Market Overview

The Asia-Pacific Programmatic Advertising Market is expected to grow at a CAGR of 9.35% over the forecast period (2022 - 2027). Asia-Pacific has witnessed high growth in the Programmatic advertising market as countries such as China, India, South Korea, and Japan are witnessing huge spending on advertising for the success of businesses.

  • Programmatic Advertising is a highly automated form of advertising that makes the best use. One of the advantages of programmatic advertising is that it lets users buy and sell internet advertising stock by using a machine or a product, which is propelling the market growth.
  • Programmatic guaranteed is one of the major drivers for the growth of programmatic advertisements in the region as it effectively replaces the manual execution processes involved in the premium inventory segment that is regularly used by brand campaigns. Also, it is more efficient and effective compared to manual tag-based reservations.
  • Advertisers, agencies, and publishers realize the potential and benefits of programmatic guaranteed as it requires rethinking the organization and its operations and systems. This system enables automation as well as direct reservation of ad campaigns. Further, Advertisers and agencies benefit from access to premium guaranteed inventory and can optimize for multiple campaigns, as well as manage frequency across programmatic and guaranteed reservation inventory.
  • Markets in the region with relatively high levels of programmatic expertise and familiarity with programmatic models of trading, such as China, and Japan, are likely to have an increased penetration and can result in more benefits from the consolidation of the activities in the region.
  • With multiple lockdowns implemented in various countries in the region due to Covid-19, keeping people at home, many began connecting and exploring opportunities digitally. Also, many businesses started offering their services over various platforms and applications. Further, changes in consumer habits and consumption methods have been restyled; advertisers have increased the adoption of programmatic advertising in the region.

Scope of the Report

Programmatic Advertising is the utilization of software to buy digital advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform.

APAC Programmatic Advertisement Market is segmented By Trading Platform (Real-Time Bidding, Private Marketplace Guaranteed, Automated Guaranteed, and Unreserved Fixed-rate), By Advertising Media (Digital Display and Mobile Display), and By Enterprise size (SMBs and Large Enterprises). The scope of the study tracks the impact of covid-19 on the studied market.

By Trading Platform
Real Time Bidding (RTB)
Private Marketplace Guaranteed
Automated Guaranteed
Unreserved Fixed-rate
By Advertising Media
Digital Display
Mobile Display
By Enterprise size
SMB's
Large Enterprises

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Key Market Trends

increasing use of AI & ML for Programmatic Advertising drives the growth.

  • The advancement of technology such as Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) has enabled programmatic advertising to become a fast-growing technology for advertisement in the region.
  • With the rapid development of technologies in the Asia Pacific region and the increased consumption of content through various devices such as mobiles, tablets, laptops, and many more, advertisers are integrating AI, ML, and NLP technologies to place campaigns on targeted material.
  • Further, Programmatic Advertising being an automated technology, gathering and analyzing data has become more efficient. The data analysis is used to gain consumer insights that help the advertisers by providing them with real-time information on the campaign performance. Based on such performance insights, advertisers tweak their campaigns, reinvest in the right areas and deliver better results
  • In recent times brand safety has also been on the agenda for digital marketers. Adopting AI, ML, and NLP technologies enhance media security and avoid selling unsafe media. Further, with semantic matching technology, advertisers can develop bespoke brand protection using an exclusion list system, which enables brands to specify where they would and wouldn’t like to appear on a web page alongside which article.
Asia Pacific Programmatic Advertising Market Trends

Mobile Programmatic Advertisements to Drive the Market Growth

  • Mobile Programmatic Advertisement refers to the automated process of buying, selling, and displaying mobile ads. Mobile Ads include mobile banner ads, mobile video ads, mobile native ads, and many more.
  • Mobile Programmatic necessitates cooperation between the Demand-side platform (DSP) and supply-side platform (SSP) and automates mobile programmatic advertising. Mobile Programmatic advertising will define the characteristics according to which the system needs to target audiences such as geolocation, operational system, type of smartphone of your target audience, and many more.
  • The increase in smartphone penetration in the region has facilitated the rise in access to the internet. Many consumers have made mobile devices their primary digital interface. Due to the increase in smartphone penetration in the region, Advertisers are increasingly looking to in-app opportunities.
  • As advertising budgets in APAC shift towards digital media, mobile in-app has emerged as the preferred digital channel. Increased mobile usage in the region boosts e-commerce, and in-store sales as mobiles enable the consumers to make valuable actions such as looking up directions and placing phone calls to a business they like to patronize.
Asia Pacific Programmatic Advertising Market Forecast

Competitive Landscape

The Asia-Pacific Programmatic Advertising Market appears to be highly concentrated, with players adopting key strategies like mergers, acquisitions, and service innovation. Some of the major players in the market are InMobi, ASIAPAC NET MEDIA LIMITED., Inspire Asia Co., Ltd., etc. Some of the recent developments are:

  • June 2022: Quantcast, an American technology company specializing in AI-driven real-time advertising, launched a new solution for digital marketers that can seamlessly plan, activate, and measure video, native and display brand campaigns across the web and on connected TV (CTV).
  • April 2022: InMobi announced a partnership with Anzu.io, an in-game advertising solution. This partnership enables the company to provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in Asia-Pacific (APAC) region.

Recent Development

  • June 2022: Audience analytics group Samba TV announced key hirings in the Australian market as the company aims for expansion across Australia after a year of significant growth in operations in the region.
  • June 2022: Australian ad-tech startup Veridooh has launched an independent verification solution for programmatic digital out-of-home (DOOH) advertising. The company has partnered with global DOOH software provider Vistar Media to roll out the offering.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definitions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Stakeholder Analysis

    3. 4.3 Industry Attractiveness-Porter's Five Force Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Impact of COVID-19 on the Programmatic Advertising Market in Asia-Pacific

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Growth of Digital Media Advertisement

      2. 5.1.2 increasing use of AI & ML for Programmatic Advertising

    2. 5.2 Market Challenges

      1. 5.2.1 Lack of Skilled personel in Programmatic Advertisement

  6. 6. Market Segmentation

    1. 6.1 By Trading Platform

      1. 6.1.1 Real Time Bidding (RTB)

      2. 6.1.2 Private Marketplace Guaranteed

      3. 6.1.3 Automated Guaranteed

      4. 6.1.4 Unreserved Fixed-rate

    2. 6.2 By Advertising Media

      1. 6.2.1 Digital Display

      2. 6.2.2 Mobile Display

    3. 6.3 By Enterprise size

      1. 6.3.1 SMB's

      2. 6.3.2 Large Enterprises

  7. 7. Compitetive Intelligence

    1. 7.1 Key Vendor profiles

      1. 7.1.1 InMobi

      2. 7.1.2 ASIAPAC NET MEDIA LIMITED.

      3. 7.1.3 Inspire Asia Co., Ltd.

      4. 7.1.4 Aarki, Inc.

      5. 7.1.5 Google

      6. 7.1.6 Integral Ad Science, Inc.

      7. 7.1.7 Smaato, Inc.

      8. 7.1.8 Hivestack Inc.

      9. 7.1.9 Amazon

  8. 8. Investment Analysis

  9. 9. Future Outlook of the Market

**Subject to Availability

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Frequently Asked Questions

The Asia Pacific Programmatic Advertising Market market is studied from 2020 - 2027.

The Asia Pacific Programmatic Advertising Market is growing at a CAGR of 9.35% over the next 5 years.

InMobi, ASIAPAC NET MEDIA LIMITED., Inspire Asia Co., Ltd., Aarki, Inc., Integral Ad Science, Inc. are the major companies operating in Asia Pacific Programmatic Advertising Market .

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