Asia-Pacific Luxury Car Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Asia-Pacific Luxury Car Market and it is Segmented by Vehicle Type (Hatchback, Sedan, SUV), by Drive (IC Engine, Electric), and Country.

Asia-Pacific Luxury Car Market Size

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Asia Pacific Luxury Cars Market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR > 6.40 %

Major Players

Asia Pacific Luxury Cars Market

*Disclaimer: Major Players sorted in no particular order


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Asia-Pacific Luxury Car Market Analysis

The Asia-Pacific market is poised to register a CAGR of over 6.40% over the forecast period.

  • In 2018, the overall vehicle production in Asia-Pacific declined by 1.78% due to the global economic slowdown. Asia-Pacific holds the largest market share in the global luxury car market.
  • Despite a generally weaker development of the Chinese car market, the segment of premium and luxury vehicles continues to grow. According to the Chinese Automobile Manufacturers Association, the luxury sedans grew by 18.8% and premium SUVs 3.5%. The price segment over JPY 300,000 (USD 44,000), about 1.16 million vehicles, was sold in 2018. All major manufacturers of luxury vehicles, including Mercedes-Benz, BMW, and Audi, reported positive figures in November 2018.
  • The sales of luxury cars in India registered a slump of approximately 13% in 2019 compared to 2018. The drop came due to economic downturn, high import tariff, and the anticipation of relief in goods and services tax (GST) rates, which weighed on demand.

Asia-Pacific Luxury Car Market Trends

This section covers the major market trends shaping the APAC Luxury Cars Market according to our research experts:

High Net Worth Individuals Expected to Be the Prominent Customers for Luxury Car

According to the China Association of Automobile Manufacturers, more than 27 million vehicles were sold in the country in 2018, of which there were around 23.7 million passenger cars. The country also has the second-highest number of High Net Worth Individuals (HNWIs) in the world, concentrated in cities, like Beijing, Shanghai, and Shenzhen.

Most Chinese high net worth individuals appreciate the prestige that their wealth brings them, as well as the associated lifestyle and services. Luxury goods (including cars), brand names, and modern shopping centers are some things that attract their attention. While some first-generation HNW individuals lead a low-profile lifestyle, members of the second generation, who are their children, are often Western-educated and having grown up with wealth, enjoy showing off their affluence through high-end cars and motorcycles.

China’s young millionaires from the technological industry offer the right demographic for luxury cars in the country. China’s luxury Consumer Price Index (CPI), which tracks the prices of luxury goods marketed to the country’s HNWIs, also saw a 4.1% increase from June 2017 to June 2018, compared to the previous year period’s 3.6% rise. Even the per capita disposable income stood around USD 4,165 in 2018, up by 6.5% year-on-year. These factors might lead to growth in the used/ pre-owned luxury car segment in the country over the forecast period.


China is Anticipated to Lead the Luxury Car Market

The Asia-Pacific luxury car market is expected to lead by China, followed by Japan and India. The Chinese luxury car market reflected a steady growth trajectory in 2018 despite weak market sentiment in overall car sales. The overall car sales of the country decreased by around 6% in 2018 compared to 2017.

However, the sales volume of luxury cars reached 2.82 million units, a year-on-year growth rate of 8%. However, this was comparatively slower than the year-on-year growth rate of 17% achieved in 2017, where the sales volume of the market was around 2.61 million units.

In March 2019, the Chinese government cut down VAT on the transportation and manufacturing sectors. Currently, major premium car brands in the country, like Audi, Mercedes-Benz, BMW, Jaguar Land Rover, and Volvo, have already decided to cut suggested retail prices on models sold in China, in response to the government's VAT drop policy for the manufacturing industry. 

The Indian government is also taking initiatives to recover the sales of luxury cars in the country by reducing GST, import duties, registration taxes on (luxury) cars, and providing support by banks/NBFCs to offer easy access to loans for dealers and customers, which will help expand the market and boost the overall industry.


Asia-Pacific Luxury Car Industry Overview

The Asia-Pacific luxury car market is highly concentrated and majorly dominated by few players, like Volkswagen AG, Daimler AG, Geely, Toyota Motors, BMW AG, Volvo Group, and Jaguar.

The market is highly driven by factors like advanced technology, more comfort, growing investment in R7D projects, and increasing living standard of people around the region. To provide more luxurious experience to people, major luxury car manufacturers are making joint ventures with technology providers. For instance, In February 2019, Daimler AG and BMW AG have agreed to cooperate on developing self-driving cars. Both the manufacturer has signed a memorandum of understanding (MoU) to jointly develop the next generation of autonomous-driving technology, which should be market-ready by the middle of the next decade.

Mercedes Benz, which is a top manufacturer of luxury cars, brings in a range of new technologies in order to increase its footprint in India. The company will upgrade internal combustion engines to battery-powered electric vehicles and plug-in hybrids.

Asia-Pacific Luxury Car Market Leaders

  1. Mercedes Benz

  2. Bayerische Motoren Werke AG (BMW)

  3. Volvo Group

  4. Jaguar Land Rover

  5. Audi AG

*Disclaimer: Major Players sorted in no particular order

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Asia-Pacific Luxury Car Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Vehicle Type

      1. 5.1.1 Hatchback

      2. 5.1.2 Sedan

      3. 5.1.3 SUV

    2. 5.2 By Drive Type

      1. 5.2.1 IC Engine

      2. 5.2.2 Electric

    3. 5.3 Geography

      1. 5.3.1 By Country

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific


    1. 6.1 Vendor Market Share**

    2. 6.2 Company Profiles

      1. 6.2.1 Mercedes Benz

      2. 6.2.2 Bayerische Motoren Werke AG (BMW)

      3. 6.2.3 Cadillac

      4. 6.2.4 Volvo Group

      5. 6.2.5 The Lincoln Motor Company

      6. 6.2.6 Aston Martin Lagonda Ltd

      7. 6.2.7 Honda Motor Co.

      8. 6.2.8 Nissan

      9. 6.2.9 Jaguar Land Rover

      10. 6.2.10 Rolls-Royce Motor Cars Limited

      11. 6.2.11 Audi AG

      12. 6.2.12 Porsche AG

      13. 6.2.13 Bentley Motors

      14. 6.2.14 Tesla Inc.

      15. 6.2.15 Hongqi (FAW Group)

    3. *List Not Exhaustive

**Subject to Availability
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Asia-Pacific Luxury Car Industry Segmentation

The Asia-Pacific luxury car market covers the latest sales trends, government policies and technological development in the luxury car market, and market share of major luxury car manufacturers across the Asia-Pacific countries.

By Vehicle Type
By Drive Type
IC Engine
By Country
Rest of Asia-Pacific
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Asia-Pacific Luxury Car Market Research FAQs

The Asia Pacific Luxury Cars Market is projected to register a CAGR of greater than 6.40% during the forecast period (2024-2029)

Mercedes Benz, Bayerische Motoren Werke AG (BMW), Volvo Group, Jaguar Land Rover and Audi AG are the major companies operating in the Asia Pacific Luxury Cars Market.

The report covers the Asia Pacific Luxury Cars Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia Pacific Luxury Cars Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Asia-Pacific Luxury Car Industry Report

Statistics for the 2024 Asia-Pacific Luxury Car market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Luxury Car analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Asia-Pacific Luxury Car Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)