Asia-Pacific Food Fortifying Agent Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific Food Fortifying Agent Market is segmented by Type (Proteins & Amino Acids, Vitamins & minerals, Lipids, Prebiotics & Probiotics, and Others), by Application (Infant Formula, Dairy & Dairy-based Products, Cereals & Cereal-based Products, Fats & Oils, Beverages, Dietary Supplements, and Others), and by Country.

Market Snapshot

Asia-Pacific food fortifying agents market Overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 5.8 %
Asia-Pacific food fortifying agents market Key Players

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Market Overview

The Asia-Pacific food fortifying agents market is growing at a CAGR of 5.8% during the forecast period 2020 - 2025.

  • The market is mainly driven by the increasing health-consciousness among the consumers and the multi-benefits of food fortifying agents. In addition, the rise in aging populations and the growing health concerns have led to large-scale adoption of food fortifying agents for various applications.
  • Furthermore, the support of government organizations has also fueled market growth. For instance, the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) has also recognized food fortification as one of the key strategies to reduce the widespread malnutrition, particularly in underdeveloped countries.
  • However, increasing raw material cost and competition among raw material suppliers along with regulations regulating the production of use of food fortifying agents are one of the factor that is restraining the growth of the market.

Scope of the report

The Asia-Pacific food fortifying agent market is segmented by type and application. By type, the market is segmented into proteins & amino acids, vitamins & minerals, lipids, prebiotics & probiotics, and others, and by application into infant formula, dairy & dairy-based products, cereals & cereal-based products, fats & oils, beverages, dietary supplements, and others. Also, the study provides an analysis of the food fortifying agent market in the emerging and established markets across Asia-Pacific, including China, Japan, Australia, India, and the Rest of Asia-Pacific.

By Type
Proteins & Amino Acids
Vitamins & Minerals
Prebiotics & Probiotics
By Application
Infant Formula
Dairy & Dairy-Based Products
Cereals & Cereal-based Products
Fats & Oils
Dietary Supplements
By Geography
Rest of Asia Pacific

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Key Market Trends

Acquisitive Demand of Protein for Food Fortification

The protein-fortified foods market is driven by factors such as the increasing demand for protein functionalities, awareness about healthy diet & nutritional food, and new technological development in the protein ingredients industry, which are in turn supported by the economic growth, and consumer preference for functional and fortified products. The plant source of the protein ingredients market is projected to be the fastest-growing segment, in terms of value, due to changing consumer preferences from meat to plant-based protein, its high nutritional profile, low carbon footprint, and low price of plant-sourced protein. 

Also, the country witnesses a huge lactose intolerant population that drives demand for dairy substitutes, such as soy protein. In the animal protein segment, the whey protein market has the highest opportunities, with the increasing prescription of supplements by doctors and higher scope for application in functional food and beverages among the health-conscious population. Other protein agents used for food fortification include rice protein and wheat protein which are considered to grow, but at a slower pace

Asia-Pacific food fortifying agents market Key Trends

China to have the Fastest Growing Market

The China food fortifying agent market is expected to grow at a faster pace due to the frequent launch of new functional food and beverage products by the domestic and international companies, in order to occupy more market share in a fiercely disputed market. For instance, Danone launched a new vitamin beverage called Mi-PRD to traders in China, which is made up of taurine plant-extracted ingredients. Similarly, in 2018, Hangzhou Wahaha Group launched three new probiotic-based products that are targeted at women, children, and elderly consumers.

 However, technological innovation and up-gradation is another key driving factor for market growth in the rest of the Asia Pacific region. For instance, Danone-Strauss launched a new dairy-based meal replacement for breakfast in Israel supported by Biodar's proprietary technology for fortification solutions.  Biodar developed a custom-made vitamin and mineral premix, including novel mineral formulations for the fortification of fluid-milk and drinkable yogurt.

Asia-Pacific food fortifying agents market Growth by Region

Competitive Landscape

The Asia-Pacific food fortifying agent market is competitive in nature having a large number of domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the regional market include Cargill, Incorporated, Archer Daniels Midland Company, BASF SE, Kerry Group plc., Tate & Lyle PLC, Glanbia PLC, Ingredion Incorporated, and Chr. Hansen Holding AS, among others.

Table of Contents


    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Proteins & Amino Acids

      2. 5.1.2 Vitamins & Minerals

      3. 5.1.3 Lipids

      4. 5.1.4 Prebiotics & Probiotics

      5. 5.1.5 Others

    2. 5.2 By Application

      1. 5.2.1 Infant Formula

      2. 5.2.2 Dairy & Dairy-Based Products

      3. 5.2.3 Cereals & Cereal-based Products

      4. 5.2.4 Fats & Oils

      5. 5.2.5 Beverages

      6. 5.2.6 Dietary Supplements

      7. 5.2.7 Others

    3. 5.3 By Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia Pacific


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Cargill, Incorporated

      2. 6.3.2 Archer Daniels Midland Company

      3. 6.3.3 BASF SE

      4. 6.3.4 Kerry Group plc.

      5. 6.3.5 Tate & Lyle PLC

      6. 6.3.6 Glanbia PLC

      7. 6.3.7 Ingredion Incorporated

      8. 6.3.8 Chr. Hansen Holding AS

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Food Fortifying Agent Market market is studied from 2016 - 2026.

The Asia-Pacific Food Fortifying Agent Market is growing at a CAGR of 5.8% over the next 5 years.

Cargill, Incorporated, Archer Daniels Midland Company, BASF SE, Tate & Lyle PLC, Glanbia PLC are the major companies operating in Asia-Pacific Food Fortifying Agent Market.

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