| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR | 10.30 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Fortifying Agent Market Analysis
The Fortifying Agent Market is expected to register a CAGR of 10.3% during the forecast period.
The outbreak of COVID-19 has a significant impact on fortifying agents due to the increased consciousness of consumers in selecting food. This inclination towards sustainable, regenerative, plant-based nutrition and demand for foods and beverages with immunity-boosting ingredients is driving the demand for these products and their constituents. In addition to focusing on widening applications and introducing new product portfolios, most food and beverage companies are planning to capture domestic and international markets.
The market is mainly driven by the increase in the growth of the health consciousness of consumers. The support of government organizations has also fueled the market growth. For instance, the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) have recognized food fortification as one of the key strategies to reduce widespread malnutrition, particularly in underdeveloped countries.
Fortification of wheat and maize flour with zinc, iron, folic acid, and other micronutrients has proven to be effective against iron deficiency anemia (IDA). Milk fortification helps in recovering the micronutrients that are lost during the processing of milk. Micronutrient content can be increased through the fortification process. This is also increasing the market demand.
Fortifying Agent Market Trends
Rising Consumption of Vitamin-infused Foods & Beverages
The demand for fortified foods and beverages market was witnessed to have an increasing trend owing to the rising health consciousness among the consumers and vitamin deficiencies which can cause health maladies such as anemia, scurvy, beriberi, and pellagra, to name a few. Also, studies have mentioned that these are not simply deficiency diseases but rather conditions that are present in a relatively well-nourished society. Therefore, food fortification with vitamins was proven an effective tool for tackling nutritional deficiencies among the population; but today, a more reasonable approach is to use food fortification as a means to support but not replace dietary improvement strategies (i.e., nutritional education campaigns). Furthermore, frequent launches of newly formulated products with modified blends of vitamins are likely to fuel the growth of the market, such as Alpha mind Vitamin-Infused Coffee, Snap Super Candy (vitamin-infused snacks), vitamin-infused water, and vitamin D fortified milk.
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Asia-Pacific is the Fastest Growing Region
The Asia-Pacific region is predicted to be the fastest-growing market in the forecasted period. The growth of the market is quite less in the African region. In South Africa, multiple fortifications of biscuits with iron, β-carotene, and iodine improved the status of all of these nutrients in school children. Countries of the Asia-Pacific region, such as China and India, have the majority of the market due to their increasing disposable income, urbanized population, and expansion of key companies like Cargill, Incorporated and FMC Corporation in many countries. In China, a series of studies have been conducted to assess the efficacy, effectiveness, and feasibility of fortifying soy sauce with iron content.
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Fortifying Agent Industry Overview
The global market for food fortifying agents is highly competitive, owing to the presence of large regional and domestic players in different countries. Some of the major players in this market include Cargill Incorporated, International Flavors & Fragrances Inc. IFF, DSM, Eastman Chemical Company, Kalsec Inc., DuPont, Archer Daniels Midland Company, DuPont, BASF SE, and Advanced Organic Materials S.A. are giving emphasis on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.
Fortifying Agent Market Leaders
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Dupont
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ADM
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Cargill
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BASF
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AOM
- *Disclaimer: Major Players sorted in no particular order
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Fortifying Agent Market News
In 2022, USA-based food products manufacturer Angie's Artisan Treats, LLC started offering Gluten-free flavored kettle corn 'BOOMCHICKAPOP' in rose flavor.
In 2021, Evolve BioSystems announces a major strategic investment from Cargill and Manna Tree to support innovative probiotic that dramatically improves infant gut health in California.
Fortifying Agent Industry Segmentation
Fortifying agents include vitamins and minerals and, in some cases, essential amino acids and proteins, which help boost their nutritional value and benefit health. The global fortifying agents market has been segmented by types, which include proteins & amino acids, vitamins, lipids, prebiotics & probiotics, carbohydrates, minerals, and others. Based on application, the market is segmented into infant formula, dairy & dairy-based products, cereals & cereal-based products, fats & oils, beverages, dietary supplements, and others, and by geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The report offers market size and forecasts for food fortifying agents in Value (USD million) for all the above segments.
| By Type | Proteins & amino acids | ||
| Vitamins | |||
| Lipids | |||
| Prebiotics & probiotics | |||
| Carbohydrates | |||
| Minerals | |||
| Others | |||
| By Application | Infant formula | ||
| Dairy & Dairy-Based Products | |||
| Cereals & cereal-based products | |||
| Fats & oils | |||
| Beverages | |||
| Dietary supplements | |||
| Others | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | United Kingdom | ||
| Germany | |||
| France | |||
| Russia | |||
| Italy | |||
| Spain | |||
| Rest of Europe | |||
| Asia-Pacific | India | ||
| China | |||
| Japan | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle-East and Africa | South Africa | ||
| Saudi Arabia | |||
| Rest of Middle-East and Africa | |||
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Fortifying Agent Market Research FAQs
What is the current Fortifying Agent Market size?
The Fortifying Agent Market is projected to register a CAGR of 10.3% during the forecast period (2025-2030)
Who are the key players in Fortifying Agent Market?
Dupont, ADM, Cargill, BASF and AOM are the major companies operating in the Fortifying Agent Market.
Which is the fastest growing region in Fortifying Agent Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Fortifying Agent Market?
In 2025, the North America accounts for the largest market share in Fortifying Agent Market.
What years does this Fortifying Agent Market cover?
The report covers the Fortifying Agent Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Fortifying Agent Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Fortifying Agent Industry Report
Statistics for the 2025 Fortifying Agent market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fortifying Agent analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
