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Global food fortifying agents market is segmented by Type (Proteins & amino acids, Vitamins, Lipids, Prebiotics & probiotics, Carbohydrates, Minerals, and Others), by Application (Infant formula, Dairy & dairy-based products, Cereals & cereal-based products, Fats & oils, Beverages, Dietary supplements, and Others), and by Geography.
Fastest Growing Market:
Global food fortifying agents’ market is growing at a CAGR of 7.5% during the forecast period (2019-2024).
Global food fortifying agents market has been segmented by types, which include proteins & amino acids, vitamins, lipids, prebiotics & probiotics, carbohydrates, minerals, and others. Based on application, the market is segmented into infant formula, dairy & dairy-based products, cereals & cereal-based products, fats & oils, beverages, dietary supplements, and others. The report also cover detail analysis by geography, which includes North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.
|Proteins & amino acids|
|Prebiotics & probiotics|
|Dairy & Dairy-Based Products|
|Cereals & cereal-based products|
|Fats & oils|
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The demand for fortified foods and beverages market was witnessed to have an increasing trend owing to the rising health consciousness among the consumers and vitamin deficiencies which can cause health maladies such as anemia, scurvy, beriberi, and pellagra to name a few. Also, studies have mentioned that these are not simply deficiency diseases, but rather conditions that are present in a relatively well-nourished society. Therefore, food fortification with vitamins was proven an effective tool for tackling nutritional deficiencies among the population; but today, a more reasonable approach is to use food fortification as a means to support but not replace dietary improvement strategies (i.e. nutritional education campaigns). Furthermore, frequent launches of newly formulated products with modified blends of vitamins is likely to fuel the growth of the market, such as Alpha mind Vitamin-Infused Coffee, Snap Super Candy (vitamin-infused snacks), vitamin-infused water and vitamin D fortified milk.
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Geographically, North America dominated the market and the Asia-Pacific region is predicted to be the fastest-growing market in the forecasted period. The growth of the market is quite less in the African region. In South Africa, multiple fortifications of biscuits with iron, β-carotene, and iodine improved the status of all of these nutrients in school children. Countries of the Asia-Pacific region such as China and India have the majority of the market due to its increasing disposable income of the people, urbanized population, and expansion of key companies like Cargill, Incorporated and FMC Corporation in many countries. In China, a series of studies have been conducted to assess the efficacy, effectiveness, and feasibility of fortifying soy sauce with iron content.
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The global market for food fortifying agents is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Few of the major players in this market include Cargill Incorporated, Archer Daniels Midland Company, DuPont, BASF SE, and Advanced Organic Materials S.A.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Proteins & amino acids
5.1.4 Prebiotics & probiotics
5.2 By Application
5.2.1 Infant formula
5.2.2 Dairy & Dairy-Based Products
5.2.3 Cereals & cereal-based products
5.2.4 Fats & oils
5.2.6 Dietary supplements
5.3.1 North America
18.104.22.168 United States
22.214.171.124 Rest of North America
126.96.36.199 United Kingdom
188.8.131.52 Rest of Europe
5.3.3 Asia Pacific
184.108.40.206 Rest of Asia-Pacific
5.3.4 South America
220.127.116.11 Rest of South America
5.3.5 Middle East and Africa
18.104.22.168 South Africa
22.214.171.124 United Arab Emirates
126.96.36.199 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Cargill Incorporated
6.4.2 Archer Daniels Midland Company
6.4.3 BASF SE
6.4.5 Advanced Organic Materials, S.A.
6.4.6 Eastman Chemical Company
6.4.7 Kalsec Inc.
6.4.9 International Flavors & Fragrances Inc. IFF
6.4.10 Kemin Industries, Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS