Food Fortifying Agents Market Growth, Trends and Forecasts (2019 - 2024)

Global food fortifying agents market is segmented by Type (Proteins & amino acids, Vitamins, Lipids, Prebiotics & probiotics, Carbohydrates, Minerals, and Others), by Application (Infant formula, Dairy & dairy-based products, Cereals & cereal-based products, Fats & oils, Beverages, Dietary supplements, and Others), and by Geography.

Market Snapshot

Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

7.5 %

Major Players:

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Market Overview

Global food fortifying agents’ market is growing at a CAGR of 7.5% during the forecast period (2019-2024).

  • The market is mainly driven by the increase in the growth of the health consciousness of consumers. The support of government organizations has also fueled market growth. For instance, the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) has recognized food fortification as one of the key strategies to reduce the widespread malnutrition, particularly in underdeveloped countries. 
  • On a segmentation front by type, the vitamin sector accounts for a significant share owing to the rise in the number of diseases such as osteoporosis and rickets due to vitamin deficiency, and the increasing healthcare cost, and the growing aging population. Whereas, on a segmentation front by application, the dietary supplements are projected to have the fastest growth during the forecast period due to the health benefits its offers and mainly targeted by the increase in the aging population and growing interest in personal fitness.
  • However, the production of fortified food requires high expenditure, with the economic collapse taking place in many nations; people in these countries are finding it challenging to afford vitamin-fortified food. They are instead opting for cheaper health foods and various other alternatives, such as dietary supplements that are available at a more affordable cost, which is affecting the market growth. 

Scope of the Report

Global food fortifying agents market has been segmented by types, which include proteins & amino acids, vitamins, lipids, prebiotics & probiotics, carbohydrates, minerals, and others. Based on application, the market is segmented into infant formula, dairy & dairy-based products, cereals & cereal-based products, fats & oils, beverages, dietary supplements, and others. The report also cover detail analysis by geography, which includes North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.

By Type
Proteins & amino acids
Vitamins
Lipids
Prebiotics & probiotics
Carbohydrates
Minerals
Others
By Application
Infant formula
Dairy & Dairy-Based Products
Cereals & cereal-based products
Fats & oils
Beverages
Dietary supplements
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Rising consumption of vitamin-infused foods & beverages

The demand for fortified foods and beverages market was witnessed to have an increasing trend owing to the rising health consciousness among the consumers and vitamin deficiencies which can cause health maladies such as anemia, scurvy, beriberi, and pellagra to name a few. Also, studies have mentioned that these are not simply deficiency diseases, but rather conditions that are present in a relatively well-nourished society. Therefore, food fortification with vitamins was proven an effective tool for tackling nutritional deficiencies among the population; but today, a more reasonable approach is to use food fortification as a means to support but not replace dietary improvement strategies (i.e. nutritional education campaigns). Furthermore, frequent launches of newly formulated products with modified blends of vitamins is likely to fuel the growth of the market, such as Alpha mind Vitamin-Infused Coffee, Snap Super Candy (vitamin-infused snacks), vitamin-infused water and vitamin D fortified milk.

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Asia-Pacific is the fastest growing region

Geographically, North America dominated the market and the Asia-Pacific region is predicted to be the fastest-growing market in the forecasted period. The growth of the market is quite less in the African region. In South Africa, multiple fortifications of biscuits with iron, β-carotene, and iodine improved the status of all of these nutrients in school children. Countries of the Asia-Pacific region such as China and India have the majority of the market due to its increasing disposable income of the people, urbanized population, and expansion of key companies like Cargill, Incorporated and FMC Corporation in many countries. In China, a series of studies have been conducted to assess the efficacy, effectiveness, and feasibility of fortifying soy sauce with iron content.

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Competitive Landscape

The global market for food fortifying agents is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Few of the major players in this market include Cargill Incorporated, Archer Daniels Midland Company, DuPont, BASF SE, and Advanced Organic Materials S.A.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Proteins & amino acids

      2. 5.1.2 Vitamins

      3. 5.1.3 Lipids

      4. 5.1.4 Prebiotics & probiotics

      5. 5.1.5 Carbohydrates

      6. 5.1.6 Minerals

      7. 5.1.7 Others

    2. 5.2 By Application

      1. 5.2.1 Infant formula

      2. 5.2.2 Dairy & Dairy-Based Products

      3. 5.2.3 Cereals & cereal-based products

      4. 5.2.4 Fats & oils

      5. 5.2.5 Beverages

      6. 5.2.6 Dietary supplements

      7. 5.2.7 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 United Arab Emirates

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Cargill Incorporated

      2. 6.4.2 Archer Daniels Midland Company

      3. 6.4.3 BASF SE

      4. 6.4.4 DuPont

      5. 6.4.5 Advanced Organic Materials, S.A.

      6. 6.4.6 Eastman Chemical Company

      7. 6.4.7 Kalsec Inc.

      8. 6.4.8 DSM

      9. 6.4.9 International Flavors & Fragrances Inc. IFF

      10. 6.4.10 Kemin Industries, Inc.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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