Food Fortifying Agents Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

Global food fortifying agents’ market is growing at a CAGR of 7.5% during the forecast period (2019-2024).

• The market is mainly driven by the increase in the growth of the health consciousness of consumers. The support of government organizations has also fueled market growth. For instance, the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) has recognized food fortification as one of the key strategies to reduce the widespread malnutrition, particularly in underdeveloped countries. 
• On a segmentation front by type, the vitamin sector accounts for a significant share owing to the rise in the number of diseases such as osteoporosis and rickets due to vitamin deficiency, and the increasing healthcare cost, and the growing aging population. Whereas, on a segmentation front by application, the dietary supplements are projected to have the fastest growth during the forecast period due to the health benefits its offers and mainly targeted by the increase in the aging population and growing interest in personal fitness.
• However, the production of fortified food requires high expenditure, with the economic collapse taking place in many nations; people in these countries are finding it challenging to afford vitamin-fortified food. They are instead opting for cheaper health foods and various other alternatives, such as dietary supplements that are available at a more affordable cost, which is affecting the market growth. 

Scope of the Report

Global food fortifying agents market has been segmented by types, which include proteins & amino acids, vitamins, lipids, prebiotics & probiotics, carbohydrates, minerals, and others. Based on application, the market is segmented into infant formula, dairy & dairy-based products, cereals & cereal-based products, fats & oils, beverages, dietary supplements, and others. The report also cover detail analysis by geography, which includes North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.

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Key Market Trends

Rising consumption of vitamin-infused foods & beverages

The demand for fortified foods and beverages market was witnessed to have an increasing trend owing to the rising health consciousness among the consumers and vitamin deficiencies which can cause health maladies such as anemia, scurvy, beriberi, and pellagra to name a few. Also, studies have mentioned that these are not simply deficiency diseases, but rather conditions that are present in a relatively well-nourished society. Therefore, food fortification with vitamins was proven an effective tool for tackling nutritional deficiencies among the population; but today, a more reasonable approach is to use food fortification as a means to support but not replace dietary improvement strategies (i.e. nutritional education campaigns). Furthermore, frequent launches of newly formulated products with modified blends of vitamins is likely to fuel the growth of the market, such as Alpha mind Vitamin-Infused Coffee, Snap Super Candy (vitamin-infused snacks), vitamin-infused water and vitamin D fortified milk.

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