ASEAN Taxi Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The ASEAN Taxi Market Report is Segmented by Booking Type (online Booking and Offline Booking), Vehicle Type (motorcycles, Cars, and Other Vehicle Types (vans), Service Type (ride-Hailing and Ride-Sharing), and Countries (Philippines, Malaysia, Thailand, Singapore, and the Rest of ASEAN).

ASEAN Taxi Market Size

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ASEAN Taxi Market Summary
Study Period 2019-2029
Base Year For Estimation 2023
Market Size (2024) USD 22.70 Billion
Market Size (2029) USD 32.47 Billion
CAGR (2024 - 2029) 7.40 %
Market Concentration Low

Major Players

ASEAN Taxi Market Major Players

*Disclaimer: Major Players sorted in no particular order


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ASEAN Taxi Market Analysis

The ASEAN Taxi Market size is estimated at USD 22.70 billion in 2024, and is expected to reach USD 32.47 billion by 2029, growing at a CAGR of 7.40% during the forecast period (2024-2029).

The COVID-19 pandemic hurt the market. With social distancing norms in place, the demand for shared mobility and ride-hailing services drastically reduced in the region. Furthermore, the lockdown norms implemented in this region deteriorated the demand for the taxi market by significant margins.

Consumers were unwilling to invest heavily in commodities that were only used for a short time. As a result, the taxi services industry expanded. Booking Taxis do not require maintenance and are widely available at low prices. A lack of parking spaces in congested cities and other forms of traffic congestion drives the ASEAN region's growth.

Various factors, including population rise and economic growth, make the ASEAN countries the fastest and most attractive economic market to investors. The ASEAN region includes already developed countries like Singapore, Thailand, Malaysia, and Indonesia, while developing countries with low per capita revenue, like Vietnam and The Philippines, also see a massive Taxi demand.

The rise of electric cars providing the same utility as any taxi with the added benefit of reduced ill effects on the environment is also becoming popular amongst the developing ASEAN countries. Many young engineers and entrepreneurs with experience in design and innovation see the E-Taxis industry as a massive opportunity, especially in the ASEAN markets.

ASEAN Taxi Market Trends

Increasing Penetration of Online Channels for Booking Taxis

The taxi industry is expected to grow due to rising demand for ride-hailing and ride-sharing services, rising demand from online taxi booking channels, and rising vehicle ownership costs. Recent growth for taxi players such as Grab and Gojek in significantly larger cities is becoming popular. With 24/7 service, timed pick-ups and drops to designated locations, pre-estimated ride fare, and free 4G internet for the customer, along with added comfort, all drive the market growth.

Today, Taxi services offer online systems, including mobile applications, to gain consumers. Most adults in the ASEAN region have access to the internet through their mobile phones, which is also one of the highest compared to the other areas. As mobile phone use has risen, the usage of smartphones for convenient taxi booking has also increased. Due to the increasing penetration of the internet and smartphones in the ASEAN region, the ease of booking through the app has significantly influenced customers to prefer online booking over offline booking.

Moreover, Singapore had approximately 14.89 thousand taxis operating in 2021. Further, customers and drivers in Singapore have benefited from online booking services. Drivers' earnings and passenger pick-ups have increased since signing up with a ride-hailing app. Drivers using online booking platforms can pick up passengers from the streets while relying on the application for additional bookings.

ASEAN Taxi Market - Internet Penetration across Key ASEAN Countries, in (%), 2022

Singapore is the Largest Taxi Market

The Singaporean government has also granted an exemption of registration fees for battery-operated/electric vehicles and even an exemption to permits for E-Vehicles running on ethanol and methanol fuels. Today, Grab is Southeast Asia's largest electric and hybrid vehicle fleet operator. Taxi companies like Grab are also pushing to move from gas to complete E-vehicles. Grab, which has today become the major service for connected users through its app smartphones, is all set to introduce 200 BYD e6 taxis by 2025.

Moreover, Singapore's Sea is dabbling in mobility services by incorporating a taxi-hailing service into the Indonesian version of its e-commerce app, Shopee. The users of Shopee will be able to hail taxis from Blue Bird, Indonesia's leading taxi operator, using the newly announced feature. The latest addition strengthens the two companies' existing business ties. Meanwhile, the Indonesian government also plans to emphasize increasing the electric vehicle fleet size in the country. For instance,

November 2022: Transportation Minister emphasized the government's strategy to promote the use of electric vehicles in Indonesia. The strategy's second phase involves the use of EVs in mass transportation, such as buses, taxis, and online app-based motorcycle taxis.

In Singapore, TADA offers new concepts such as Zero-Commission ride-hailing service. They promise stable fares throughout the day as they do not collect a commission from the driver's earnings. As a result, drivers earn more, so they also don't always look for picking customers with the highest fares. However, markets such as TADA are not expanding as fast as other competitors such as GRAB and GOJEk since they do not have a big marketing budget to squander due to the zero-commission model.

ASEAN Taxi Market - Singapore Taxi Fleet, in Units, 2018 to 2022

ASEAN Taxi Industry Overview

The ASEAN taxi market is hugely fragmented, with various startups and regional players such as Grab, Gojek, TADA, and RYDE. Although to have the edge over their competitors, the major taxi companies are making joint ventures and partnerships to launch newer products. For instance,

In January 2022, Singapore's Sea is exploring mobility services by incorporating a cab-hailing service into the Indonesian version of its e-commerce software, Shopee. Shopee users may now use their app to hail taxis from Blue Bird, Indonesia's top taxi operator, thanks to a new feature unveiled last week. The recent addition reinforces the two companies' existing business ties. Earlier this year, the digital payment service ShopeePay was accepted as a payment method on Blue Bird rides, and the taxi company's logistics service was introduced as a courier option for Shopee's e-commerce operation.

ASEAN Taxi Market Leaders

  1. gojek

  2. Grab

  3. TADA

  4. Ryde

  5. Uber Inc

*Disclaimer: Major Players sorted in no particular order

ASEAN Taxi Market Concentration
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ASEAN Taxi Market Developments

  • October 2023: Green and Smart Mobility (GSM) company, which is the brand owner of VinFast, announced that the company would soon introduce electric cars under the taxi fleet across the ASEAN region with a prime focus on Laos and Cambodia by Q1 2024.
  • February 2022: The government of the Philippines is expected to expand motorcycle taxi pilot programs in anticipation of increased demand for ride-sharing and public transport in the country after the gradual opening up of the market from the COVID-19 pandemic. This effort from the government is expected to increase demand in the coming years.
  • February 2022: The Penyatuan Pemain Industri Pengangkutan Darat Malaysia (PPDM), representing the interests of taxi drivers, called for a government-backed nationwide e-ride-hailing platform. If such a program is started in the country, the demand for private taxi service providers and online platforms will significantly reduce; however, the supply of services will remain unaffected.

ASEAN Taxi Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Increasing Demand From Online Channel

    2. 4.2 Market Restraints

      1. 4.2.1 Increasing Traffic Problems And Reliability Issues

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market share in USD)

    1. 5.1 Booking Type

      1. 5.1.1 Online

      2. 5.1.2 Offline

    2. 5.2 Vehicle Type

      1. 5.2.1 Motorcycles

      2. 5.2.2 Cars

      3. 5.2.3 Other Vehicle Types

    3. 5.3 Service Type

      1. 5.3.1 Ride Hailing

      2. 5.3.2 Ride Sharing

    4. 5.4 Country

      1. 5.4.1 Philippines

      2. 5.4.2 Malaysia

      3. 5.4.3 Thailand

      4. 5.4.4 Singapore

      5. 5.4.5 Rest of ASEAN


    1. 6.1 Vendor Market Share**

    2. 6.2 Company Profiles*

      1. 6.2.1 Grab Holdings Inc.

      2. 6.2.2 PT Gojek

      3. 6.2.3 TADA

      4. 6.2.4 Ryde

      5. 6.2.5 Uber Technologies, Inc.

      6. 6.2.6 Didi

      7. 6.2.7 Lyft Inc.

      8. 6.2.8 Public Cab Sdn. Bhd.

      9. 6.2.9 Blue Cab Malaysia


    1. 7.1 Autonomous Flying Taxis

**Subject to Availability
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ASEAN Taxi Industry Segmentation

The taxi market refers to the industry and business sector providing transportation services to passengers in hired vehicles, commonly known as taxis or cabs. Taxis are a form of public transportation where individuals or groups can hire a vehicle, typically owned and operated by a taxi company or an independent driver, to transport them to a specific destination.

The ASEAN taxi market is segmented by booking type, vehicle type, service type, and country. By booking type, the market is segmented into online and offline booking. By vehicle type, the market is segmented into motorcycles, cars, and other vehicle types, van. By service type, the market is segmented into ride-hailing and ride-sharing. By countries, the market is segmented into the Philippines, Malaysia, Thailand, Singapore, and the rest of ASEAN.

For each segment, the market sizing and forecast have been done based on value (USD).

Booking Type
Vehicle Type
Other Vehicle Types
Service Type
Ride Hailing
Ride Sharing
Rest of ASEAN
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ASEAN Taxi Market Research FAQs

The ASEAN Taxi Market size is expected to reach USD 22.70 billion in 2024 and grow at a CAGR of 7.40% to reach USD 32.47 billion by 2029.

In 2024, the ASEAN Taxi Market size is expected to reach USD 22.70 billion.

gojek, Grab, TADA, Ryde and Uber Inc are the major companies operating in the ASEAN Taxi Market.

In 2023, the ASEAN Taxi Market size was estimated at USD 21.02 billion. The report covers the ASEAN Taxi Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the ASEAN Taxi Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

ASEAN Taxi Industry Report

Statistics for the 2024 ASEAN Taxi market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. ASEAN Taxi analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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ASEAN Taxi Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)