Asia Pacific Loyalty Management Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Study Offers APAC Loyalty Management Market Size and it is Segmented by Loyalty Program Type (business-to-consumer (B2C) and business-to-business (B2B)), End-User Vertical (BFSI, consumer goods & services, IT & telecom, travel & hospitality), and Country. The market size and forecasts are provided in terms of value (USD million) for all the above segments.

APAC Loyalty Management Market Size

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APAC Loyalty Management Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 3.26 Billion
Market Size (2029) USD 8.46 Billion
CAGR (2024 - 2029) 21.06 %
Market Concentration Medium

Major Players

APAC Loyalty Management Market Major Players

*Disclaimer: Major Players sorted in no particular order


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APAC Loyalty Management Market Analysis

The APAC Loyalty Management Market size is estimated at USD 3.26 billion in 2024, and is expected to reach USD 8.46 billion by 2029, growing at a CAGR of 21.06% during the forecast period (2024-2029).

Loyalty management solutions are being used by many companies in many different industries. The main goal of these programs is to keep customers and build long-term relationships with them.

  • Increasing customer retention boosts profit margins and provides a stable income source. While implementing a loyalty program is an investment, customer retention strategies are less expensive when compared to attracting new customers. Adding new customers can be 25% more expensive than retaining current ones. Thus, having a loyalty program could be the biggest revenue generator for a company and lower user acquisition costs.
  • In Southeast Asia, loyalty programs are becoming more popular because more people are using social media, more people are getting online, and the e-commerce industry is growing.Malaysia, the Philippines, Singapore, and Indonesia are the next biggest countries that drive, after Vietnam and Thailand.
  • People thought that the change in consumer attitudes would last longer than COVID-19.As a result, many businesses were expected to invest heavily in loyalty management programs to retain new customers and reclaim lost ones. As a result, the program's demand was expected to surge following the pandemic.
  • The loyalty management platform, which lets organizations keep track of loyalty programs, is expected to be driven by the growth of loyalty programs by different regional companies.For instance, in June last year, Japan compensated consumers for using ridesharing services, investing in energy-efficient household equipment, or avoiding single-use plastics. The program is part of a larger government push to aid many firms, including e-commerce juggernaut Rakuten Group Inc. and mall operator Aeon Mall Co., that are extending loyalty point systems to encourage customers to make more environmentally friendly shopping decisions. The massive initiative is Japan's latest attempt to persuade people to modify their habits to tackle climate change.
  • But a big problem for the growth of the APAC loyalty management market is that not enough people know about it. Customers need to be made aware of the loyalty benefits provided by an organization. Lack of awareness could be a major challenge restricting the widespread adoption of loyalty management solutions.

APAC Loyalty Management Market Trends

BFSI Segment is Expected to Witness the Highest Growth

  • In a highly competitive, complex, and dynamic banking industry, slight differences in financial services and products can matter. Most banks are trying to be "ideal" for their customers in exchange for trusted and profitable relationships. This, together with an increasingly demanding customer base, has led to the industry's transformation toward adopting loyalty management solutions.
  • Card transactions are growing quickly in the APAC region, especially in countries like India, China, and Japan.The growth in card transactions is fueled by lifestyle shopping due to rising middle-class incomes, presenting significant growth potential for loyalty programs.
  • With more competition and customers who are quick to switch banks if their current ones aren't helpful, banks are making loyalty programs that are completely tailored to each customer.
  • Various regional BFSI companies are raising investments to maintain their market position. For instance, in October last year, Juno, a Singapore-based crypto banking business, secured USD 18 million in a Series A fundraising round and introduced JCOIN, a loyalty token. According to CoinDesk, the investment will be used to extend and enhance the company's product suite and operations and promote the introduction of its loyalty token, Juno Coin (JCOIN), which will be available to verified account users.
  • Also, as more banks and financial institutions open in places like Singapore, India, China, and others, the demand for loyalty management in the region is likely to rise.
  • The market is also seeing companies from different industries work together to launch loyalty programs, and loyalty programs are becoming more popular in the financial sector. For instance, OCBC Bank and Star Hub are jointly developing Singapore's loyalty alliance so that Singaporean customers will be able to exchange, consolidate, and redeem loyalty rewards, such as reward points and air miles, earned from market-leading partners across industries.
APAC Loyalty Management Market: Number of financial institutions in Singapore in 2022, by type

China Occupies the Largest Market Share

  • Retail loyalty programs are well established in China, dating back to the mid-to-late 1990s. Although participation is lower in China (61% of consumers) due to collectivist consumer behavior, Chinese retailers now focus more on loyalty programs.
  • The China Internet Network Information Centre says that as of December 2021, nearly 842 million Chinese people had done business online. This is a 38% increase from 2018.With online sales growing so quickly, e-commerce platforms and other businesses can offer loyalty programs to make more money.This will bring in technologies for loyalty management platforms that will let online businesses make and run reward programs.
  • In China, e-commerce has grown a lot in the last two or three years, and with it, the loyalty and rewards programs business has grown a lot as well.Also, e-commerce platforms for more than one type of product started offering loyalty programs to gain market share and make more money.When compared to Western norms, these campaigns had positive outcomes for e-commerce players.
  • KFC China announced in December 2021 that it would start a three-week green incentives program to encourage and reward customers for doing things that help cut down on carbon.Customers are given rewards for things like ordering on their phones, not using disposable cutlery, wasting less food, canceling orders, and picking up their food in the store.
  • E-commerce companies are also working with technology companies to improve their loyalty programs and get a bigger share of the market. For example, to get ahead of Alibaba, teamed up with Walmart and Tencent Holdings to share customer data and operational systems. Walmart and integrated their customer loyalty systems for stores in China (where Walmart has 400 stores). Therefore, the increased average consumer spending has resulted in increased loyalty programs retailers offer.
APAC Loyalty Management Market: Annual transaction value of mobile payments in China from 2013 to 2021, (in trillion yuan)

APAC Loyalty Management Industry Overview

There are a lot of big and small players in the Asia-Pacific loyalty management market, so it is very competitive.Some of the major players in the market are Aimia Inc., Edenred SA, Comarch SA, Epsilon Data Management LLC, and Maritz Holdings Inc. The market seems to have about the right amount of competition, with players using strategies like new products, partnerships, and mergers and acquisitions to stay ahead of the game.

In January 2022,, a prominent e-commerce platform for beauty, fashion, and lifestyle items owned by YesAsia Holdings Ltd., selected Oracle Fusion Cloud Customer Experience (CX) to enhance customer loyalty with an optimized digital experience through versatile and dependable AI-driven technological solutions.

In September 2022, AsiaTop Loyalty, a top loyalty rewards solution firm in Hong Kong and the Greater Bay Area, announced a quick market development strategy across Asia Pacific, utilizing Web 3.0 and Metaverse, after its USD 10 million investment round.

APAC Loyalty Management Market Leaders

  1. Aimia Inc.

  2. Comarch SA

  3. Edenred SA

  4. Epsilon Data Management LLC

  5. Maritz Holdings Inc.

*Disclaimer: Major Players sorted in no particular order

APAC Loyalty Management Market Concentration
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APAC Loyalty Management Market News

  • July 2022: Tranxactor Group, a leading supplier of CRM, payment solutions, and loyalty for the retail and hospitality industries, selected Oracle Cloud Infrastructure (OCI) with Enterprise Database Service, allowing the firm to provide immersive and rich customer engagement and loyalty programs to brands.
  • September 2022: Capillary Technologies announced a strategic alliance with KPMG in India to provide loyalty and customer engagement solutions. The alliance comprises a qualified and trained team of KPMG consultants focused on offering AI-based cloud-native loyalty and engagement solutions to enterprises.
  • September 2022: Epsilon, a global pioneer in outcome-based marketing, has announced the release of the Epsilon Loyalty Index Australia 2022. The Epsilon Loyalty Index is a yardstick for determining actual customer loyalty.

APAC Loyalty Management Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Buyers/Consumers

      2. 4.2.2 Bargaining Power of Suppliers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Market Drivers

      1. 4.3.1 Rise of E-Commerce

      2. 4.3.2 Flourishing Startup Culture

    4. 4.4 Market Challenges

      1. 4.4.1 Lack of Awareness Among SMEs

    5. 4.5 Key emerging technological innovations

    6. 4.6 Impact of COVID-19 on the Loyalty Management Market


    1. 5.1 By Loyalty Program Type

      1. 5.1.1 Business-to-consumer (B2C)

      2. 5.1.2 Business-to-business (B2B)

    2. 5.2 By End-user Vertical

      1. 5.2.1 BFSI

      2. 5.2.2 Consumer Goods and Retail

      3. 5.2.3 IT and Telecom

      4. 5.2.4 Travel and Hospitality

      5. 5.2.5 Other End-user Verticals

    3. 5.3 Country

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 South Korea

      4. 5.3.4 India

      5. 5.3.5 Singapore

      6. 5.3.6 Philippines

      7. 5.3.7 Thailand

      8. 5.3.8 Vietnam

      9. 5.3.9 Rest of Asia-Pacific



    1. 7.1 Company Profiles

      1. 7.1.1 Aimia Inc.

      2. 7.1.2 Edenred SA

      3. 7.1.3 Comarch SA

      4. 7.1.4 Epsilon Data Management LLC

      5. 7.1.5 Maritz Holdings Inc.

      6. 7.1.6 Capillary Technologies

      7. 7.1.7 TIBCO Software Inc.

      8. 7.1.8 Rewardz SG

      9. 7.1.9 IBM Corporation

      10. 7.1.10 Cheetah Digital

      11. 7.1.11 Oracle Corporation

    2. *List Not Exhaustive


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APAC Loyalty Management Industry Segmentation

Loyalty management is an approach to the marketing of products based on strategic management in which a company focuses on increasing its new customer base and retaining its existing customers through various types of incentives and offers. The APAC Loyalty Management Market is segmented by Loyalty Program Type (Business-to-Consumer (B2C) and Business-to-Business (B2B)), End-User Vertical (BFSI, Consumer Goods & Services, IT & Telecom, Travel & Hospitality), and Country (China, Japan, South Korea, India, Singapore, the Philippines, Thailand, Vietnam, and the Rest of Asia Pacific).

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Loyalty Program Type
Business-to-consumer (B2C)
Business-to-business (B2B)
By End-user Vertical
Consumer Goods and Retail
IT and Telecom
Travel and Hospitality
Other End-user Verticals
South Korea
Rest of Asia-Pacific
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APAC Loyalty Management Market Research FAQs

The APAC Loyalty Management Market size is expected to reach USD 3.26 billion in 2024 and grow at a CAGR of 21.06% to reach USD 8.46 billion by 2029.

In 2024, the APAC Loyalty Management Market size is expected to reach USD 3.26 billion.

Aimia Inc., Comarch SA, Edenred SA, Epsilon Data Management LLC and Maritz Holdings Inc. are the major companies operating in the APAC Loyalty Management Market.

In 2023, the APAC Loyalty Management Market size was estimated at USD 2.69 billion. The report covers the APAC Loyalty Management Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the APAC Loyalty Management Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Asia Pacific Loyalty Management Industry Report

Statistics for the 2024 Asia Pacific Loyalty Management market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia Pacific Loyalty Management analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Asia Pacific Loyalty Management Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)