Anthocyanin Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Anthocyanin Market is segmented by Type (Cyanidin, Malvidin, Delphinidin, Peonidin, and Others), Application (Food and Beverage, Pharmaceutical, Personal Care Products, and Animal Feed), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

Anthocyanin Market Summary
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 4.5 %
Anthocyanin Market Major Players

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Market Overview

The anthocyanin market is growing at a CAGR of 4.5% during the forecast period (2022-2027).

The COVID-19 outbreak has impacted all the markets, including the anthocyanin market. Due to the pandemic, people have become health-conscious and shifted their preference to healthier products. Rising awareness about the health benefits of anthocyanin and an increasing number of applications in different industries are the major factors expected to drive the growth of the global anthocyanin market. In addition, changing lifestyles and increasing disposable income are the other factors expected to drive the demand of the target market. Furthermore, the rising purchasing power of consumers has helped increase the consumption of anthocyanin-rich food products are the factors driving the growth of the global anthocyanin market.

Anthocyanin is found in many foods, including blueberries, blackberries, raspberries, strawberries, cherries, purple grapes, beets, red cabbage, and red beans. Due to its functional properties, such as anti-allergic, anti-diabetic, anti-microbial, anti-inflammatory, and antioxidant, the market is driven by its increasing demand in the food and beverage industries. The other health benefits include reducing the risk of heart disease and respiratory disorders, which fueled the market sales.

The food and beverage industries account for the largest share of the market owing to the natural colorant with a large number of health benefits, and the personal care sector is witnessing an increasing market growth trend. However, they are a promising alternative to synthetic food dyes as anthocyanins do not lead to side effects and toxicity if overconsumed and create no health hazards. The synthetic food dyes sector still accounts for a good share in the market owing to the lower cost and high stability compared to natural colors such as anthocyanins, chlorophyll, carotenoids, and turmeric, thus being the major factor restraining the market.

Scope of the Report

Anthocyanins are a group of polyphenolic pigments that are ubiquitously found in the plant kingdom. In plants, anthocyanins play a role in reproduction, attracting pollinators and seed dispersers, and protecting against various abiotic and biotic stresses. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Type
By Application
Food & Beverage
Bakery & Confectionery
Dairy-based products
Personal Care
Animal Feed
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Increased Demand in Personal Care Products

Demand for anthocyanins in personal care products is increasing due to their high level of antioxidant activity and a wide range of health benefits, from preventing chronic disease to improving the appearance of skin. While synthetic cosmetics continue gaining traction, consumers are increasingly considering utilizing naturally sourced cosmetic products. These are largely manufactured from herbs, fruits, or vegetables, most of which contain high amounts of anthocyanin. These cosmetics impart anti-inflammatory and moisturizing properties to the skin, delaying aging and boosting overall skin health. Therefore, many key players are infusing anthocyanin as a key ingredient in their skincare and body care products to follow the trend. For instance, Tatcha LLC offers a skincare product, “The Dewy Skin Cream,” which is rich in anthocyanin.

Anthocyanin Market: Personal Care Products Users in Million, Global 2017-2021

Asia-Pacific is Projected to Register the Fastest Growth

Asia-Pacific has witnessed significant growth in the market owing to the shifting consumer preferences towards healthy ingredients in food, beverages, and personal care products, increasing disposable income of the middle class, and advancing investments supported by the expansions of domestic companies. China has seen considerable market growth due to evolving consumer tastes toward healthier ingredients in the cosmetics & personal care domain. Also, social media platforms are expected to be used on a large scale to increase customer base and market share, make people aware of the benefits of anthocyanin, and increase its demand in all sectors.

Anthocyanin Market: Market Size (%), By Geography, Global, 2021

Competitive Landscape

The anthocyanin market is highly competitive and fragmented, owing to the presence of many regional and domestic players. Emphasis is given to the companies' mergers, expansion, acquisitions, partnerships, and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, MEDOX®, a berry extract product by Evonik Nutrition & Care GmbH, offers dietary supplements with high and stable anthocyanin content. Also, Sensient Technologies Corporation acquired GlobeNatural, a Peru-based natural food and ingredient enterprise to facilitate the company's product portfolio and manufacturing capabilities, and Chr. Hansen Holding AS expanded its natural color business in North America by purchasing a manufacturing facility in Wisconsin.

Major Players

  1. Chr. Hansen Holding A/S

  2. DDW The Color House

  3. Kalsec Inc.

  4. Sensient Technologies Corporation

  5. The Archer Daniels Midland Company

Anthocyanin Market Concentration

Recent Development

· In 2021, Chr. Hansen Natural Colors, a world-leading provider of natural colors with the widest portfolio in the industry, has announced plans to continue its strong growth acceleration with the integration of SECNA Natural Ingredients Group S.L into its portfolio in Copenhagen, Denmark.

· In 2021, Sensient Technologies Corporation acquired the assets of Flavor Solutions, Inc. The business provides flavors and flavor technologies to the food, beverage, and nutraceutical markets in Milwaukee, United States.

· In 2021, GNT Group, B.V., manufacturer of Exberry Coloring Foods, announced an initial investment of USD 30 million to expand its operations in North America.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Cyanidin

      2. 5.1.2 Malvidin

      3. 5.1.3 Delphinidin

      4. 5.1.4 Peonidin

      5. 5.1.5 Others

    2. 5.2 By Application

      1. 5.2.1 Food & Beverage

        1. Bakery & Confectionery

        2. Dairy-based products

        3. Beverages

        4. Others

      2. 5.2.2 Pharmaceutical

      3. 5.2.3 Personal Care

      4. 5.2.4 Animal Feed

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Chr. Hansen Holding A/S

      2. 6.4.2 DDW The Color House

      3. 6.4.3 The Archer Daniels Midland Company

      4. 6.4.4 Kalsec Inc.

      5. 6.4.5 Sensient Technologies Corporation

      6. 6.4.6 Synthite Industries Ltd.

      7. 6.4.7 Skyherb Technologies

      8. 6.4.8 Givaudan (Naturex)

      9. 6.4.9 Symrise AG

      10. 6.4.10 Naturex S.A.

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Anthocyanin Market market is studied from 2016 - 2027.

The Anthocyanin Market is growing at a CAGR of 4.5% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Chr. Hansen Holding A/S, DDW The Color House, Kalsec Inc., Sensient Technologies Corporation, The Archer Daniels Midland Company are the major companies operating in Anthocyanin Market.

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