Flavonoid Market Size and Share
Flavonoid Market Analysis by Mordor Intelligence
The Flavonoids market is valued at USD 1.42 billion in 2025 and is expected to reach USD 1.82 billion by 2030, growing at a CAGR of 5.11%. The market growth is driven by regulations supporting natural colorants, improved extraction technologies, and increased consumer demand for functional nutraceuticals and cosmetics. The Food and Drug Administration's amendment to color additive regulations now permits the expanded use of butterfly pea flower extract in various food products, including ready-to-eat cereals, crackers, snack mixes, hard pretzels, plain potato chips, corn chips, tortilla chips, and multigrain chips at levels aligned with good manufacturing practice (GMP). This regulatory change, effective June 26, 2025, responds to a color additive petition (CAP) from Sensient Colors, LLC, and indicates an industry shift toward botanical pigments.[1]Source: Federal Register, "Listing of Color Additives Exempt From Certification; Butterfly Pea Flower Extract", federalregister.gov Moreover, Ohio State University's development of shelf-stable anthocyanin blues enhances functionality in acidic environments. North America dominates the market due to established FDA guidelines, while the Asia-Pacific region shows growth driven by increasing disposable income and favorable nutraceutical regulations. Supply constraints in citrus and berries affect raw material availability; however, fermentation-based production methods offer potential solutions to stabilize price fluctuations.
Key Report Takeaways
- By product type, anthocyanins led with 29.53% of the Flavonoids market share in 2024, while flavonols recorded the highest 6.37% CAGR through 2030.
- By source, berries captured 27.45% share of the Flavonoids market size in 2024; herbs and spices are projected to expand at 6.64% CAGR between 2025-2030.
- By form, powder commanded 63.83% share of the Flavonoids market size in 2024; the innovative “other” segment advances at 6.74% CAGR through 2030.
- By application, nutraceuticals held 35.70% of the Flavonoids market share in 2024 and are advancing at 5.81% CAGR through 2030.
- By geography, North America dominated with 32.45% revenue share in 2024; Asia-Pacific exhibits the swiftest 6.42% CAGR through 2030.
Global Flavonoid Market Trends and Insights
Flavonoids Market: Drivers Impact Analysis
Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Growing demand for anti-inflammatory joint health supplements | 1.2% | Global, with concentration in North America and Europe | Medium term (2-4 years) |
Antiviral and antimicrobial applications in natural remedies | 0.8% | Asia-Pacific core, spill-over to Middle East and Africa | Long term (≥ 4 years) |
Use as natural colorants in food and beverage | 1.5% | Global | Short term (≤ 2 years) |
Increasing demand for anti-bacterial properties in skincare products | 0.9% | North America and Europe, expanding to Asia-Pacific | Medium term (2-4 years) |
Expanding consumer preference for natural and functional food ingredients | 1.1% | Global | Medium term (2-4 years) |
Technological innovations drive efficient extraction and purification methods | 0.7% | Global, with early adoption in North America and Europe | Long term (≥ 4 years) |
Source: Mordor Intelligence
Growing Demand for Anti-Inflammatory Joint Health Supplements
The increasing elderly population and growing focus on preventive healthcare drive the demand for flavonoids in joint health applications, as quercetin and other flavonoids show proven anti-inflammatory properties. In February 2025, the Food and Drug Administration's final rule updated the definition of "healthy" as an implied nutrient content claim to align with current nutrition science and Federal dietary guidance, particularly the Dietary Guidelines for Americans.[2]Source: Federal Register, "Food Labeling: Nutrient Content Claims; Definition of Term Healthy", federalregister.gov This revision establishes requirements for using "healthy" in human food product labeling, helping consumers identify nutritious foods that align with dietary recommendations and encouraging manufacturers to fortify snacks and beverages with flavonoids that meet nutrient-density criteria. The nutraceutical market continues to consume higher volumes, maintaining premium raw-material prices despite increased competition. The combination of flavonoids with conventional active ingredients reduces pill consumption and improves consumer adherence, establishing flavonoids as complementary ingredients rather than replacements. The industry's focus on joint-health claims is evidenced by investments in pilot-scale encapsulation facilities.
Antiviral and Antimicrobial Applications in Natural Remedies
Growing health awareness drives the incorporation of flavonoids in immune support products, as compounds such as baicalin and baicalein demonstrate proven antiviral and antimicrobial effects in clinical studies. The therapeutic use of flavonoids increases as regulatory bodies in Asian countries, especially China and India, recognize traditional herbal medicines containing these compounds, establishing comprehensive market entry pathways and standardized approval processes. Asian nutraceutical regulations emphasize stringent safety and efficacy standards, favoring scientifically validated flavonoid compounds through extensive research and documentation requirements. The ability of flavonoids to serve both preventive and therapeutic functions strengthens their position in the immune health market, particularly as consumers seek natural alternatives supported by robust scientific evidence and clinical validation. This dual functionality, combined with increasing regulatory acceptance and consumer demand, creates significant opportunities for manufacturers developing flavonoid-based immune support products.
Use as Natural Colorants in Food and Beverage
The flavonoid market is undergoing significant changes due to increasing consumer demand for natural and clean-label products. Food manufacturers are responding by reformulating their products with natural ingredients, which has increased flavonoid usage across multiple applications. The industry has increased investments in research and development to improve the stability and functionality of flavonoid-based ingredients, particularly for food and beverage products. The FDA's 2025 approval of three natural colors created new market opportunities and supported the food industry's transition from artificial to natural colorants.[3]Source: FDA, "FDA Approves Three Food Colors from Natural Sources", fda.gov This regulatory development coincided with improvements in colorant stability technology. The European Union's ongoing comprehensive review of food colors, including Vegetable carbon (E 153) and Iron oxides (E 172), benefits natural alternatives that meet safety standards.[4]Source: European Food Safety Authority, "Food Colors" efsa.europa.eu Food manufacturers are increasingly using anthocyanin-rich sources, particularly berries, to provide both visual appeal and health benefits. The combination of regulatory support, technological advancements, and consumer preferences is driving the adoption of flavonoid-based colorants in beverages, confectionery, and processed foods.
Increasing Demand for Anti-Bacterial Properties in Skincare Products
The cosmetics industry is incorporating functional ingredients, particularly flavonoids, into skincare formulations based on their proven anti-aging and photoprotective properties. Research shows that anthocyanins enhance collagen production and protect skin cells from UV-induced oxidative damage, making them essential components in anti-aging products. The combination of apigenin and phloretin serves as an effective alternative to hydroquinone for treating melasma, resulting in new brightening serum formulations. European regulations list 309 permitted colorants, including botanical sources, providing manufacturers with clear compliance guidelines for product development. The nutricosmetics market expansion indicates increased consumer awareness of the relationship between internal antioxidant consumption and skin health, leading to integrated supplement and topical product offerings with standardized flavonoid extracts. This development has resulted in comprehensive skincare solutions addressing both internal and external skin health factors. Product communication now emphasizes scientific evidence over traditional natural ingredient messaging, highlighting the documented effectiveness of flavonoid-based formulations for specific skin concerns.
Flavonoids Market: Restraints Impact Analysis
Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Limited shelf life | -0.8% | Global | Short term (≤ 2 years) |
Regulatory restriction on health claims | -0.6% | North America and Europe primarily | Medium term (2-4 years) |
Potential allergic reaction and drug interactions | -0.4% | Global | Long term (≥ 4 years) |
Dependency on seasonal and regional crop supply | -1.2% | Global, acute in citrus-dependent regions | Short term (≤ 2 years) |
Source: Mordor Intelligence
Limited Shelf Life
The degradation of flavonoids during storage and processing creates significant technical and economic challenges for market growth, particularly in applications requiring long shelf life. The stability of anthocyanins heavily depends on environmental factors such as pH levels, temperature conditions, and light exposure, which directly affect their biological effectiveness and commercial viability in various applications. Advanced encapsulation technologies and co-pigmentation methods, while effective in improving stability, significantly increase production costs and add complexity to manufacturing processes. Anthocyanin-based intelligent packaging systems function as comprehensive pH indicators, providing sophisticated color-change capabilities for continuous product monitoring throughout the supply chain. Ongoing research on flavonoid-based nanogels demonstrates considerable potential for improved stability and bioavailability, though scaling these solutions for commercial production remains technically challenging. These stability concerns primarily impact the food and beverage industry, where natural colorants must consistently maintain their visual and functional properties throughout extended distribution and storage periods, often lasting several months.
Dependency on Seasonal and Regional Crop Supply
Climate-related supply disruptions significantly affect the pricing and availability of flavonoids, particularly those derived from citrus fruits and berries. The impact extends across the entire supply chain, from agricultural production to final product manufacturing. According to the European Commission, the European Union's citrus production (excluding grapefruit) decreased from 10.3 million tons in 2022 to 7.4 million tons in 2023, primarily due to drought, restricted irrigation, and high temperatures.[5]Source: European Commission, "Citrus fruit statistics", agriculture.ec.europa.eu Environmental stresses, such as temperature fluctuations and increased pest pressures in kiwifruit production, demonstrate the vulnerability of flavonoid source crops to changing climate patterns. The geographic concentration of flavonoid sources creates substantial systemic risks for global pricing and availability, especially as demand growth exceeds supply expansion in key agricultural regions. In response to these challenges, companies implement comprehensive supply chain resilience strategies, including geographic diversification, alternative source development, and improved storage solutions to maintain market stability and ensure consistent supply to meet growing market demands.
Segment Analysis
By Type: Anthocyanins Retain Lead While Flavonols Accelerate
Anthocyanins dominated the Flavonoids market with a 29.53% share in 2024, driven by their applications as natural colorants and antioxidants. Recent regulatory approvals for butterfly pea and increased demand for natural blue colors in beverage reformulations support this segment's growth. Flavonols, particularly quercetin, demonstrate a 6.37% CAGR, supported by expanding applications in cardiovascular and metabolic health. Recent developments in water-soluble 3-hydroxyflavonol technology enhance bioavailability, increasing clinical applications. Flavan-3-ols maintain stable growth due to FDA cardiovascular qualified health claims for cocoa powders, while flavones and isoflavones serve specific hormonal health applications. During the forecast period, increased therapeutic validation and pharmaceutical trials position flavonols to reduce the market share gap.
The market for flavonols continues to expand through ongoing research and development, while anthocyanins maintain their market position through color innovation. Manufacturers gain competitive advantages through improved stability technologies, securing premium contracts with major beverage and beauty companies. Growing clinical evidence for flavonol efficacy is expected to increase healthcare provider acceptance and expand over-the-counter availability, facilitating broader market penetration in mainstream health channels.

Note: Segment shares of all individual segments available upon report purchase
By Source: Berries Dominate but Herbs and Spices Gain Ground
Berries contributed 27.45% of the Flavonoids market size in 2024, supported by established supply chains and widespread use of blueberry and blackcurrant extracts. However, climate-related yield variations create price volatility that affects processor margins. The herbs and spices segment grows at 6.64% CAGR, supported by the continuous cultivation of Scutellaria and rosemary, which provide concentrated active compounds at lower doses. Citrus maintains its market position through efficient hesperidin production, though disease and drought concerns lead to geographic diversification of sources. Soybean isoflavones serve the menopause support segment, while tea and cocoa maintain stable demand due to traditional consumption patterns.
Manufacturers distribute sourcing across hemispheres to minimize weather-related disruptions and maintain market stability. Fermentation facilities test baicalin production using stainless-steel bioreactors, reducing dependence on crop cycles and minimizing pesticide exposure. This approach ensures consistent quality and meets environmental, social, and governance (ESG) requirements, positioning herb-derived and fermentation-derived flavonoids as risk management tools. As regulatory requirements for product disclosure increase, supply chain traceability becomes crucial in supplier selection, benefiting sources with comprehensive audit systems.
By Form: Powder Remains Pre-Eminent While Novel Systems Emerge
Powder formats maintained a 63.83% market share in 2024, primarily due to their shelf stability, ease of blending, and compatibility with existing dry-mix infrastructure. Liquid variants are essential for beverage and cosmetic emulsions requiring rapid dispersion but face challenges with oxidation and microbial contamination, which reduce shelf life. The "others" category, experiencing a 6.74% CAGR, includes nanogels, beadlets, and co-extruded cylinders that improve bioavailability and enable pH-triggered release. Aqueous two-phase extraction technology produces high-purity concentrates suitable for injectable pharmaceuticals.
End-users prioritize cost per effective dose over raw material costs, making high-loading beadlets economically viable despite higher unit prices. Advanced moisture-barrier film packaging helps maintain product potency and reduces waste. The industry's shift toward clean labels has increased the adoption of solvent-free granulation methods. While powder formats continue to dominate the Flavonoids market, the industry is gradually moving toward specialized delivery systems that influence product development strategies.

Note: Segment shares of all individual segments available upon report purchase
By Application: Nutraceuticals Drive Multi-Sector Expansion
Nutraceuticals hold 35.70% of the Flavonoids market share in 2024 and maintain a 5.81% CAGR, driven by physician-supported claims for joint health, liver function, and immune system support. Food and beverage manufacturers are reformulating products with plant-based colors, supported by the 2025 GRAS regulatory reforms emphasizing transparency. The pharmaceutical industry is conducting Phase 1 and Phase 2 clinical trials of chrysin and quercetin for metabolic disorders, suggesting potential prescription drug development. The cosmetics industry incorporates anthocyanin complexes for UV protection, with increasing adoption of combined topical and oral treatment approaches.
The animal feed industry is evaluating Scutellaria flavonoids as natural growth promotants, in response to regulations limiting antimicrobial use in livestock. Multi-purpose applications, such as packaging films that function as pH indicators, demonstrate how single extracts can benefit multiple industrial segments. This diversification protects the Flavonoids market from demand fluctuations in individual sectors while encouraging innovation that extends intellectual property across multiple categories.
Geography Analysis
North America accounted for 32.45% of 2024 revenue, supported by FDA health-claim clarity and established supplement distribution channels. The region faces challenges from citrus greening disease and extreme weather conditions, driving companies to source ingredients from Latin America or through fermentation processes. IFF's USD 70 million investment in February 2025 to expand its Cedar Rapids, Iowa, facility by 47,000 square feet demonstrates a commitment to domestic production. The expansion, scheduled for completion in 2026, will increase Taura by IFF fruit ingredients production to serve the healthy snacks market. While retailers value U.S.-grown ingredients, buyers accept imported alternatives during domestic supply shortages and price increases.
Asia-Pacific shows the highest growth rate at 6.42% CAGR, driven by expanding middle-class consumption, acceptance of traditional medicine, and emerging manufacturing centers. China's incorporation of validated flavonoids in its functional-food catalogue and India's Ayurvedic standards create efficient approval processes, reducing time-to-market. The expansion of e-commerce beyond urban areas increases market penetration and sales volume.
Europe maintains consistent growth, supported by strict additive regulations and environmentally conscious consumers. EFSA's reassessment of existing colorants creates opportunities for flavonoid alternatives that avoid extensive toxicological reviews. Ongoing drought conditions reduce EU citrus production, limiting regional hesperidin availability and increasing interest in Blackcurrant and Elderberry alternatives. The cosmetics industry in France and Italy benefits from comprehensive regulations covering 309 approved colorants, facilitating faster development of skincare products containing flavonoids.

Competitive Landscape
The global flavonoid market is moderately fragmented. The market features prominent players like Merck KGaA, Foodchem International, Indena S.p.A, Cayman Chemical Company, and Layn Natural Ingredients, leading the industry through various strategic initiatives. Companies are heavily investing in research and development to discover novel flavonoid compounds and enhance existing product portfolios, particularly focusing on improving bioavailability and efficacy.
HealthTech Bioactives and Abolis Biotechnologies have developed solvent-free fermentation technology that reduces solvent disposal costs and increases product purity to pharmaceutical standards. The increase in patent filings for microfluidic and high-pressure homogenization techniques indicates growing competition for intellectual property rights and associated royalty revenues. New market participants are utilizing contract manufacturing partnerships to accelerate commercialization without significant capital expenditure.
Givaudan's expansion in the Asia-Pacific region demonstrates strategic positioning to minimize supply chain risks and gain geographical advantages. Companies now achieve competitive advantages through regulatory compliance, supply chain optimization, and comprehensive efficacy documentation rather than production capacity increases. This market environment favors organizations with operational flexibility and specialized industry knowledge.
Flavonoid Industry Leaders
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Cayman Chemical Company
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Merck KGaA
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Indena S.p.A
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Layn Natural Ingredients
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Bordas Chinchurreta SA
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- February 2025: In February 2025, Naturex (a Givaudan brand) introduced a new range of stable anthocyanin-based natural colorants in its VegeBrite ColorBright portfolio. These colorants improve heat and pH stability in beverage and confectionery applications.
- October 2024: Givaudan initiated construction of a CHF 50 million manufacturing facility in Cikarang, Indonesia. The 24,000-square-meter facility will manufacture savory, sweet, and snack powders, along with infant nutrition products. Operations are scheduled to commence in the first half of 2026.
- May 2024: HealthTech Bioactives partnered with Abolis Biotechnologies to develop solvent-free, fermentation-based production methods for polyphenols, initially focusing on two high-value molecules with plans to expand to eight additional compounds. This collaboration aims to enhance manufacturing capacities and reduce costs compared to traditional extraction methods.
Global Flavonoid Market Report Scope
Flavonoids can be defined as a species of polyphenolic lower-level metabolites originating from plants that are consumed as dietary food. The global flavonoid market is segmented by type, application, and geography. By type, the market is segmented into flavanone, anthocyanin, flavan-3-ols, flavonols, anthoxanthin, isoflavones, and other types. Further, the market has been segmented by application into nutraceuticals, pharmaceuticals, cosmetics, food processing, and animal feed. Also, the study provides an analysis of the flavonoids market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.
By Type | Anthocyanin | ||
Flavones | |||
Flavan-3-ols | |||
Flavonol | |||
Anthoxanthin | |||
Isoflavones | |||
Other Product Types | |||
By Source | Citrus Fruits | ||
Berries | |||
Soybeans | |||
Tea | |||
Cocoa | |||
Herbs and Spices | |||
Others | |||
By Form | Powder | ||
Liquid | |||
Others | |||
By Application | Food and Beverages | ||
Nutraceutical | |||
Pharmaceutical | |||
Cosmetic and Personal Care | |||
Animal Feed | |||
By Geography | North America | United States | |
Canada | |||
Mexico | |||
Rest of North America | |||
Europe | Germany | ||
United Kingdom | |||
Italy | |||
France | |||
Spain | |||
Netherlands | |||
Poland | |||
Belgium | |||
Sweden | |||
Rest of Europe | |||
Asia | China | ||
India | |||
Japan | |||
Australia | |||
Indonesia | |||
South Korea | |||
Thailand | |||
Singapore | |||
Rest of Asia Pacific | |||
South America | Brazil | ||
Argentina | |||
Colombia | |||
Chile | |||
Peru | |||
Rest of South America | |||
Middle East and Africa | South Africa | ||
Saudi Arabia | |||
United Arab Emirates | |||
Nigeria | |||
Egypt | |||
Morocco | |||
Turkey | |||
Rest of Middle East and Africa |
Anthocyanin |
Flavones |
Flavan-3-ols |
Flavonol |
Anthoxanthin |
Isoflavones |
Other Product Types |
Citrus Fruits |
Berries |
Soybeans |
Tea |
Cocoa |
Herbs and Spices |
Others |
Powder |
Liquid |
Others |
Food and Beverages |
Nutraceutical |
Pharmaceutical |
Cosmetic and Personal Care |
Animal Feed |
North America | United States |
Canada | |
Mexico | |
Rest of North America | |
Europe | Germany |
United Kingdom | |
Italy | |
France | |
Spain | |
Netherlands | |
Poland | |
Belgium | |
Sweden | |
Rest of Europe | |
Asia | China |
India | |
Japan | |
Australia | |
Indonesia | |
South Korea | |
Thailand | |
Singapore | |
Rest of Asia Pacific | |
South America | Brazil |
Argentina | |
Colombia | |
Chile | |
Peru | |
Rest of South America | |
Middle East and Africa | South Africa |
Saudi Arabia | |
United Arab Emirates | |
Nigeria | |
Egypt | |
Morocco | |
Turkey | |
Rest of Middle East and Africa |
Key Questions Answered in the Report
What is the current Flavonoids market size and how fast is it growing?
Flavonoids market is estimated at USD 1.42 billion in 2025 and is anticipated to reach USD 1.82 billion by 2030, registering a 5.11% CAGR.
Which product type leads the Flavonoids market?
Anthocyanins lead with 29.53% 2024 share, though flavonols post the fastest 6.37% CAGR.
Why is Asia-Pacific the fastest-growing region?
Supportive nutraceutical rules, rising disposable income, and local manufacturing investments such as Givaudan’s new Indonesian plant fuel a 6.42% CAGR.
Which application segment shows the strongest momentum?
Nutraceuticals dominate with 35.70% share and remain the fastest growing at 5.81% CAGR, supported by clinical validation and updated FDA labeling rules.
Page last updated on: July 3, 2025