Albania E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Albania E-commerce Market is Segmented by B2C ecommerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B ecommerce

Albania E-commerce Market Size

Albania E-commerce Market Summary
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Albania E-commerce Market Analysis

The Albania E-Commerce Market is expected to register a CAGR of 11.9% during the forecast period.

  • Albania is primarily a cash economy and is a major impediment to the development of faster e-commerce. Cross-border electronic shopping is still in its infancy due to low credit card usage, low purchasing power, and high shipping costs. In addition, many foreign online retailers do not ship to Albania or charge exorbitantly high shipping costs.
  • According to the International Trade administration, e-commerce in Albania is offered by a limited number of domestic merchants. Credit card usage is increasing, but it is restricted except in large hotels, restaurants, and department stores. The use of mobile phones to pay for goods and services is underdeveloped but not widespread. Currently, mobile phone use is limited to mobile banking. Businesses primarily use it, but it is only used to pay for utilities in a limited pool of individual users.
  • In Albania, digital trade seems to have entered a "golden" phase since few years. Businesses are seeing it as a manner to "disconnect" purchasers from the conventional approaches of acquiring, to insert the digital world, to provide the whole lot in actual time and quickly. It is visible as a reaction to the financial disaster to acquire services and products cost-free. Even legislation ,which has currently passed through changes, has "opened" the gates to those services.
  • The government has implemented significant reforms to promote trade and encourage foreign direct investment, including administrative procedures, customs, business registration, licenses, tax payments, e-services, etc. However, significant challenges remain despite recent improvements, such as Albania's infrastructure, which requires further investment and development.
  • The COVID-19 pandemic disrupted global trade, supply chains, and labor markets, curtailed consumption and investment, and slowed global economic activity. This significantly impacted the UNECE region, including the transitional countries. Border closures and partial or complete blockades have become new norms in many parts of the world. The transition economy in the UNECE region, which is the focus of attention here, has been hit hard by the recession caused by the pandemic. These economies are Albania, Armenia, Azerbaijan, and Belarus.

Albania E-commerce Industry Overview

The Albania E-Commerce market is growing with the increased demand for internet and smartphone usage, along with crucial players innovating new solutions in the e-commerce market. New entrants in the market are also focusing on new technology-based innovations by offering more options to customers for online shopping and digital payments.

  • April 2022 - Cart.com, a provider of e-commerce as a service (ECaaS), has partnered with Google Cloud to deliver comprehensive analytics to the 2,500 firms that use its platform. The company, which began as a global epidemic in 2020, intends to democratize online retail by providing small businesses with the same end-to-end capabilities as the world's largest online retailers. Its product suite integrates marketing, technology, and fulfillment capabilities into one interface with data automation built-in.

Albania E-commerce Market Leaders

  1. Bufalo

  2. Celestino

  3. Neptun

  4. Care to beauty

  5. Siren

  6. *Disclaimer: Major Players sorted in no particular order
Albania E-commerce Market Concentration
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Albania E-commerce Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key market trends and share of e-commerce of total Retail sector
  • 4.4 Impact of COVID-19 on the e-commerce sales

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand from Fashion Industry
    • 5.1.2 Penetration of Internet and Smartphone Usage
  • 5.2 Market Challenges
    • 5.2.1 Low Internet Penetration
  • 5.3 Analysis of key demographic trends and patterns related to ecommerce industry in Bulgaria (Coverage to include Population, Internet Penetration, ecommerce Penetration, Age & Income etc.)
  • 5.4 Analysis of the key modes of transaction in the ecommerce industry in Bulgaria (coverage to include prevalent modes of payment such as cash, card, bank transfer, wallets, etc.)
  • 5.5 Analysis of cross-border ecommerce industry in Bulgaria (Current market value of cross-border & key trends)
  • 5.6 Current positioning of country Bulgaria in the ecommerce industry in region Europe

6. Market Segmentation

  • 6.1 By B2C ecommerce
    • 6.1.1 Market size (GMV) for the period of 2017-2027
    • 6.1.2 Market Segmentation - by Application
    • 6.1.2.1 Beauty & Personal Care
    • 6.1.2.2 Consumer Electronics
    • 6.1.2.3 Fashion & Apparel
    • 6.1.2.4 Food & Beverage
    • 6.1.2.5 Furniture & Home
    • 6.1.2.6 Others (Toys, DIY, Media, etc.)
  • 6.2 By B2B ecommerce
    • 6.2.1 Market size for the period of 2017-2027

7. Competitive Landscape

  • 7.1 Company Profiles
    • 7.1.1 Bufalo
    • 7.1.2 Celestino
    • 7.1.3 krienko Jeans
    • 7.1.4 Neptun
    • 7.1.5 Enzo Attini
    • 7.1.6 Cae to Beauty
    • 7.1.7 Siren
  • *List Not Exhaustive

8. Investment Analysis

9. Future Outlook of the Market

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Albania E-commerce Industry Segmentation

E-commerce is a cross-industry sales channel that sells or promotes brand awareness online, is considered a sales channel, and is part of a company's digital strategy. Business-to-business (B2B) e-commerce transactions occur between companies sold in bulk by the supplier. Business to Consumer (B2C) means that a company sells its products to its customers directly from its website or online marketplace. A set of software technologies built into a company's website. This allows companies to request products and services from their websites and complete the sales cycle. The studied market will investigate the impact of e-commerce on Albania, provide the various trends, drivers and challenges faced in the country, and provides information on major domestic companies that innovate new solutions in the ecommerce market.

By B2C ecommerce Market size (GMV) for the period of 2017-2027
Market Segmentation - by Application Beauty & Personal Care
Consumer Electronics
Fashion & Apparel
Food & Beverage
Furniture & Home
Others (Toys, DIY, Media, etc.)
By B2B ecommerce Market size for the period of 2017-2027
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Albania E-commerce Market Research FAQs

What is the current Albania E-Commerce Market size?

The Albania E-Commerce Market is projected to register a CAGR of 11.9% during the forecast period (2025-2030)

Who are the key players in Albania E-Commerce Market?

Bufalo, Celestino, Neptun, Care to beauty and Siren are the major companies operating in the Albania E-Commerce Market.

What years does this Albania E-Commerce Market cover?

The report covers the Albania E-Commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Albania E-Commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Albania E-commerce Industry Report

Statistics for the 2025 Albania E-Commerce market share, size and revenue growth rate, created by Mordor Intelligenceā„¢ Industry Reports. Albania E-Commerce analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Albania E-commerce Market Report Snapshots

Compare market size and growth of Albania E-Commerce Market with other markets in Technology, Media and Telecom Industry

Albania E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)