Market Snapshot
| Study Period: | 2016 - 2026 |
| Base Year: | 2019 |
| Fastest Growing Market: | Asia Pacific |
| Largest Market: | Europe |
| CAGR: | 0 % |
| CAGR% (2019-2024): | 3.8% |
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Market Overview
The Global Air Freshener market is forecasted to grow at a CAGR of 3.8% during the forecast period (2019 - 2024).
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The increasing urbanization, better living standards, availability of new and innovative air fresheners, rising concern for the air quality, and increasing demand from commercial users are expected to drive the growth of the air freshener market. Also, the rising investments in R&D activities to introduce natural and chemical free air fresheners is expected to propel the market growth in the coming years.
Scope of the Report
The scope of the market includes Product type Spray, gel Air Freshener, Electric Air Freshener, Candle Air Freshener, Other Types, by Application market is classified into Residential, Commercial, and Automotive, by Distribution Channel market is categorized as Supermarkets/ Hypermarkets, Pharmacies, Convenience Stores, and Other Distribution Channels, and Geography.
| By Product Type | |
| Spray | |
| Gel Air freshener | |
| Electric Air freshener | |
| Candle Air freshener | |
| Other Types |
| By Application | |
| Residential | |
| Commercial | |
| Automotive |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Pharmacies | |
| Other Distribution Channels |
| Geography | |||||||||
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Key Market Trends
Surge in Innovations in Air Fresheners Across the Globe
Manufacturers of air fresheners are more focused on developing new and innovative products to meet the changing needs and demands of consumers by using advanced technologies. Key players are differentiating their offerings in terms of functionalities, flavors, nature of ingredients, size, and packaging format, in order to gain competitive advantage and increase their customer base.
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North America was the dominant region in the market, owing to the consumer awareness related to health and environmental concerns, including harmful usage of aerosol sprays. This has resulted in an increase in the demand for aromatherapy and candle air fresheners. Consumers have started moving towards candle air fresheners, as they are considered to be environmentally friendly and promotes a healthy lifestyle as compared to electric air fresheners and sprays. Candle air fresheners were the best performing category in the industry especially in the European and Asia Pacific.
Competitive Landscape
The major strategies adopted by the companies operating in the air freshener market are product innovations, expansions, and mergers and acquisitions. Sustainable competitive advantage through innovation is the main criteria for the growth of the market share of major players across the globe.
Companies are increasing their investments in research and development (R&D) and marketing, and are expanding their distribution channels to maintain their position in the market.
Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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3.1 Market Overview
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Product Type
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5.1.1 Spray
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5.1.2 Gel Air freshener
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5.1.3 Electric Air freshener
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5.1.4 Candle Air freshener
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5.1.5 Other Types
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5.2 By Application
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5.2.1 Residential
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5.2.2 Commercial
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5.2.3 Automotive
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5.3 By Distribution Channel
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5.3.1 Supermarkets/Hypermarkets
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5.3.2 Convenience Stores
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5.3.3 Pharmacies
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5.3.4 Other Distribution Channels
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5.4 Geography
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5.4.1 North America
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5.4.1.1 United States
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5.4.1.2 Canada
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5.4.1.3 Mexico
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5.4.1.4 Rest of North America
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5.4.2 Europe
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5.4.2.1 Spain
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5.4.2.2 United Kingdom
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5.4.2.3 Germany
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5.4.2.4 France
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5.4.2.5 Italy
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5.4.2.6 Russia
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5.4.2.7 Rest of Europe
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5.4.3 Asia Pacific
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5.4.3.1 China
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5.4.3.2 Japan
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5.4.3.3 India
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5.4.3.4 Australia
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5.4.3.5 Rest of Asia-Pacific
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5.4.4 South America
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5.4.4.1 Brazil
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5.4.4.2 Colombia
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5.4.4.3 Rest of South America
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5.4.5 Middle East and Africa
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5.4.5.1 South Africa
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5.4.5.2 United Arab Emirates
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5.4.5.3 Rest of Middle East and Africa
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Most Adopted Strategies
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6.3 Market Share Analysis
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6.4 Company Profiles
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6.4.1 Henkel AG & Company
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6.4.2 Procter & Gamble Co.
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6.4.3 Church & Dwight Co. Inc.
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6.4.4 Reckitt Benckiser Group PLC
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6.4.5 S. C. Johnson & Son
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6.4.6 Farcent Enterprise Co. Ltd
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6.4.7 Newell Brands
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6.4.8 The Godrej Group
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The Air Freshener Market market is studied from 2016 - 2026.
What is the growth rate of Air Freshener Market?
The Air Freshener Market is growing at a CAGR of 0% over the next 5 years.
What is Air Freshener Market size in 2026?
The Air Freshener Market is valued at 3.8% in 2026.
Which region has highest growth rate in Air Freshener Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Air Freshener Market?
Europe holds highest share in 2019.
Who are the key players in Air Freshener Market?
Henkel AG & Company, Procter & Gamble Co, Church & Dwight Co Inc, Reckitt Benckiser Group plc, The Godrej Group are the major companies operating in Air Freshener Market.
