Agricultural Haying and Forage Machinery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Global Agricultural Haying and Forage Machinery Market is Segmented by Type (Mowers, Balers, and Forage Harvesters) and Geography (North America, Europe, Asia-Pacific, South America, and Africa).

Market Snapshot

haying and forage markte
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 3.8 %

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Market Overview

The agricultural haying and forage machinery market is projected to record a CAGR of 3.80% during the forecast period (2020-2025). The government support to farmers is one of the major factors that is driving the agricultural haying and forage machinery market. Increasing the cultivation of forage crops, especially in North America, acts as one of the major factors behind the growth of the market studied.

Scope of the Report

The global haying and forage machinery market is estimated to grow remarkably during the forecast period. All types of machinery used in fields are considered in the research scope. Also, the market under study involves machinery segmented by geographical regions across the world.

Forage Harvesters
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
South Africa
Rest of Africa

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Key Market Trends

Government Support to Farmers is Driving the Market

The US government provides subsidies to the farmers in the form of direct payments, crop insurance, and loan for farm machinery. The graph represents a negative correlation between farm subsidies and the total net farm income in the United States. This correlation further benefits the farmers to stabilize the investment on farm equipment, including harvesters, whenever the net farm income falls. Moreover, over 95% of agricultural activities are mechanized in Canada. Empirical observations suggest that Canadian farmers buy over USD 2 billion worth of machines and implements annually, including an average of 4,000 grain, at a low-interest rate, combined with harvesters and balers, owing to the loans and credit facilities that help in the purchase of farm equipment in the country. The government subsidies for farm mechanization enhanc the usage of harvesters, thereby allowing the demand for tires to increase in recent years.


North America Dominates the Market

The market demand in North American is led by the United States, the largest agriculture-based country in the region. The country’s highly evolved commercial agriculture sector is responsible for around half of the demand. The increasing area under forage crops, like alfalfa, is the main factor that is driving the growth of the market in this region. Advancements in technology have led to the introduction of self-propelled balers, which are equipped with technology that offers unprecedented ride quality and maneuverability. Apart from balers, self-propelled forage harvesters are dominating the market. Moreover, the same trend is projected to register in the future.

Agricultural Haying and Forage Machinery Market

Competitive Landscape

The agricultural haying and forage machinery market is fairly consolidated, with a few companies holding the majority of the shares in the market. In the fast-growing agricultural haying and forage machinery market, companies are not only competing on the basis of product quality or product promotion but are also focused on making other strategic moves, to acquire greater market share and expand their acquired market size. Companies are investing heavily to develop new series, collaborating with, and acquiring, other companies, which is expected to increase their market shares and strengthen their R&D activities. In October 2017, AGCO Corporation acquired a forage division of Lely Group, New Zealand, a leading manufacturer of equipment, like round balers, rakes, loader wagons, tedders, mowers, and tillage products.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Mowers

      2. 5.1.2 Balers

      3. 5.1.3 Forage Harvesters

      4. 5.1.4 Others

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Rest of North America

      2. 5.2.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Africa

        1. South Africa

        2. Rest of Africa


    1. 6.1 Most Adopted Competitor Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 AGCO Corporation

      2. 6.3.2 CLAAS

      3. 6.3.3 CNH Industrial

      4. 6.3.4 Deere & Company (John Deere)

      5. 6.3.5 Krone North America Inc.

      6. 6.3.6 Kubota Corporation

      7. 6.3.7 Kuhn Group

      8. 6.3.8 Yanmar Company Limited

      9. 6.3.9 Farm King


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Frequently Asked Questions

The Agricultural Haying and Forage Machinery Market market is studied from 2016 - 2026.

The Agricultural Haying and Forage Machinery Market is growing at a CAGR of 3.8% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

AGCO Corporation, CLAAS, Deere & Company (John Deere), Krone North America Inc., Kubota Corporation are the major companies operating in Agricultural Haying and Forage Machinery Market.

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