Africa Water Enhancer Market Growth, Trends and Forecasts (2020 - 2025)

Africa water enhancer market is segmented by Distribution Channel (Convenience Store, Hypermarket/Supermarket, Pharmacies/Drug Stores, Online Channel, Others Distribution Channels); and by Geography.

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

6.22 %

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Market Overview

The Africa water enhancer market is forecasted to witness a CAGR of 6.22% during the forecast period (2020 - 2025). The market for water enhancers in Africais ecpected to increase at a rapid pace as consumers are paying more attention to staying healthy. Consumers have been looking for convenient products to keep themselves hydrated and stay healthy in their regular chore life. The African people are increasingly opting for mini-bottles of water drops, concentrated flavor enhancers that instantly transform plain water into a value-added drink, as these drops are claimed to contain health-based ingredients. Therefore, the shift in consumer preference for nutrient enabled functional drinks from Carbonated Soft Drinks (CSD) increases the potential demand for water enhancers in the African region.

Scope of the report

The Africa water enhancer market offers the product through convenience store, hypermarket/supermarket, online channel, other points of sales. By country, the market is segmented into South Africa, Egypt, Nigeria and Others.

By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Pharmacy & Health Store
Others
By Country
South Africa
Egypt
Nigeria
Rest of Africa

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Key Market Trends

Increasing Trend of Non-Alcoholic Beverages and Experimentation with Flavours

There is a growing demand for RTD beverages in the African countries, factors such as rapid urbanization, increasing awareness about the healthcare benefits and rising disposable income are expected to trigger the growth of the Africa water enhancer market. ​One of the other factors which is expected to increase the demand of water enhancer is the availability of these water ehancers in many flavors in these African countries, where it gives ample opportunity to the consumers to indulge, experiment and purchase wide variety of these products. For instance, Elvin Water Enhancer sold in South Africa is available in four different flavours such as Naartjie, Lemon Lime, Strawberry, Raspberry Peach, thus making the still or sparkling water more palatable, thereby driving the African market forward.

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Increasing Online Retail Channel Penetration

Apart from selling these water enhancers from the offline retail channel such as hypermarkets/supermarkets, and convenience stores, the water enhancer have been embarking on the strategy to sell their products online through online retail websites/channels such as Ubuy and Amazon, as the penetartion of internet is gradually increasing in the African countries. Moreoever, the water enhancer manufacturer are also partnering with online nutritional and body supplements distributers of these African countries so as to sell their products via their online portal or websites. For instance, Supplement World of South Africa sells some of the water enhancer brand such as PharmaFreak Water Enhancer, and Zero Water Enhancer, etc. Also Hercules Supplement from Egypt sells water enhancer brand BPI Sports Best Energy Liquid Water Enhancer brand of United States in Egypt. Therefore, this factor is too pushing the sales of these water enhancers in the region, as they products have also been positioned as a health drink in the region.

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Competitive Landscape

The Africa water enhancer market is a competitive market, with some of the major palyers operating the African region are Biogen SA, ds international and The Kraft Heinz Company. The market is expected to foresee an exceptional growth in the future, therefore brands such as Elvin Group launched their range of water enhancer in the country in the year 2016.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Online Retail Stores

      4. 5.1.4 Pharmacy & Health Store

      5. 5.1.5 Others

    2. 5.2 By Country

      1. 5.2.1 South Africa

      2. 5.2.2 Egypt

      3. 5.2.3 Nigeria

      4. 5.2.4 Rest of Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Kraft Heinz Company

      2. 6.4.2 Dyla LLC (Stur)

      3. 6.4.3 NUTRITECH

      4. 6.4.4 Biogen SA

      5. 6.4.5 Elvin Group

      6. 6.4.6 ds international

      7. 6.4.7 4C Foods

      8. 6.4.8 BPI Sports LLC.

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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