Africa Two-Wheeler Market Size
Study Period | 2017 - 2029 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2029 |
Market Size (2025) | USD 9.15 Billion |
Market Size (2029) | USD 11.11 Billion |
CAGR (2025 - 2029) | 4.97 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Africa Two-Wheeler Market Analysis
The Africa Two-Wheeler Market size is estimated at 9.15 billion USD in 2025, and is expected to reach 11.11 billion USD by 2029, growing at a CAGR of 4.97% during the forecast period (2025-2029).
The African two-wheeler market is experiencing a significant transformation driven by changing urban mobility needs and technological advancements. The industry has witnessed substantial evolution in terms of product offerings, with manufacturers increasingly focusing on introducing innovative features and enhanced performance capabilities. The two-wheeler market's competitive landscape has become more dynamic, with established players expanding their presence through strategic partnerships and local assembly operations. The integration of advanced technologies and rising consumer awareness about sustainable transportation options has created new opportunities for market expansion and development.
The market has shown remarkable progress in technology adoption, particularly in the electrification segment, where the penetration rate increased from 2% in 2022 to 4% in 2023, indicating growing acceptance of electric two-wheelers. This transition is supported by expanding infrastructure, evidenced by the significant increase in public charging stations from 167 in 2022 to 324 in 2023. Manufacturers are responding to this trend by introducing new electric models and investing in research and development to improve battery technology and overall vehicle performance. The industry is witnessing a gradual shift towards smart connectivity features and advanced safety systems, enhancing the overall riding experience.
The competitive landscape has evolved significantly, with major players implementing aggressive market strategies to maintain their positions. BMW Motorrad has emerged as the market leader with a 13.2% two-wheeler market share in 2023, demonstrating the success of premium positioning and strong brand value in the African market. Companies are increasingly focusing on localization strategies, establishing assembly plants and distribution networks to better serve regional markets. Strategic partnerships between global manufacturers and local distributors have become more prevalent, enabling better market penetration and after-sales service coverage.
Consumer preferences in the African two-wheeler market are shifting towards more sophisticated and feature-rich products, while maintaining a strong focus on affordability and practicality. Manufacturers are responding by developing products that balance advanced features with cost-effectiveness, particularly in the commuter segment. The industry has seen increased emphasis on customization options and variant offerings to cater to diverse consumer needs across different regions. Market players are also strengthening their after-sales service networks and implementing innovative financing solutions to enhance customer accessibility and satisfaction, contributing to overall market growth.
Africa Two-Wheeler Market Trends
Africa's transport electrification is expanding rapidly, with significant increases across all vehicle types
- Electrification in Africa's transport sector is gaining momentum. In 2022, the electrification rate for passenger cars was 2%, which climbed to 4% in 2023. Light commercial vehicles (LCVs) followed suit, with their electrification rate rising from 0.20% in 2022 to 1.09% in 2023. Buses, a crucial part of public transport in many African countries, saw their electrification rate surge from 0.50% in 2022 to 1.96% in 2023. Even two-wheelers, a popular mode of transport in several regions, witnessed a significant uptick, with their electrification rate leaping from 1.50% in 2022 to 4.65% in 2023.
- Over the past five years, Africa's commitment to greener transportation has been evident. The electrification rate for passenger cars rose from 2% in 2017 to 5% in 2022. LCVs, crucial for goods transport across the continent, saw their electrification rate surge from 0.20% in 2017 to nearly 2% by 2022. Buses, pivotal for mass transit, made notable progress, going from a 0.50% rate in 2017 to 3.42% by 2022. Meanwhile, the electrification percentage for two-wheelers, widely used for daily commutes, climbed from 1.50% in 2017 to 7.81% in 2022.
- Looking ahead to the period of 2024-2030, all vehicle categories in Africa are expected to witness consistent growth in electrification. By 2030, passenger cars with electric components are projected to account for 12% of the total. LCVs are anticipated to reach a 6% electrification rate, while buses, crucial for sustainable urban and inter-city travel, are forecasted to hit a 10% electrification rate by the end of the decade. The two-wheelers segment, known for its efficiency and affordability, is set to achieve a significant electrification rate of 22% by 2030.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Africa's demographic evolution demonstrates consistent growth with a notable acceleration in recent years
- Despite a GDP per capita decline in 2022-2023, Africa shows potential for future economic stability through trade agreements and infrastructure development
- South Africa's consumer vehicle population shows signs of stabilization
- South Africa, Kenya, and Morocco exhibit declining inflation rates, while Nigeria faces a sharp inflation increase
- The auto interest rates across Africa are influenced by a blend of economic policies, global conditions, and local factors
- Africa's EV infrastructure is experiencing growth, with a notable increase in fast charging stations from 2022 to 2023
- Battery pack prices in Africa continued to decline from USD 186 in 2022 to USD 176 in 2023, driven by technological advancements and increased market competition
- The launch of new electric vehicle models in South Africa enhances market diversity, incorporates advanced technology, and is supported by government incentives.
- Between 2017 and 2022, Africa Witnessed steady increases in diesel and gasoline prices, with a notable spike in diesel prices in 2022. These fluctuations were influenced by global events, regional economic conditions, and potential supply chain disruptions
Segment Analysis: By Propulsion Type
ICE Segment in Africa Two-Wheeler Market
The Internal Combustion Engine (ICE) segment continues to dominate the Africa two-wheeler market, commanding approximately 98% market share in 2024. This overwhelming dominance can be attributed to several factors, including the well-established infrastructure for conventional fuel vehicles, lower initial purchase costs compared to electric alternatives, and widespread availability of service networks across the continent. The segment's strength is further reinforced by the robust presence of major manufacturers who have invested significantly in ICE technology and distribution networks throughout Africa. Additionally, the reliability and proven performance of ICE two-wheelers in diverse African terrains and weather conditions, coupled with easier access to fuel stations and maintenance facilities, have helped maintain its market leadership. The segment also benefits from consumer familiarity and trust in traditional ICE technology, particularly in regions where electric charging infrastructure is still developing.
Hybrid and Electric Vehicles Segment in Africa Two-Wheeler Market
The Hybrid and Electric Vehicles segment is emerging as the most dynamic sector in Africa's two-wheeler market, projected to grow at approximately 19% CAGR from 2024 to 2029. This remarkable growth trajectory is being driven by increasing environmental consciousness among consumers, government initiatives promoting clean mobility solutions, and gradual improvements in charging infrastructure across major African cities. The segment is witnessing significant technological advancements in battery technology and range capabilities, making electric two-wheelers increasingly viable for daily commuting needs. Manufacturers are introducing new models specifically designed for African conditions, with features like enhanced battery cooling systems and robust construction to handle diverse road conditions. The growing focus on reducing operating costs and maintenance expenses is also attracting commercial fleet operators to consider electric alternatives, particularly in urban delivery services where predictable routes make charging logistics more manageable.
Africa Two-Wheeler Market Geography Segment Analysis
Two-Wheeler Market in South Africa
South Africa stands as a significant player in Africa's two-wheeler market, commanding approximately 1% of the total market value in 2024. The country's two-wheeler sector benefits from its well-developed infrastructure, growing urban population, and increasing consumer preference for cost-effective transportation solutions. The market is characterized by a strong presence of international manufacturers who have established robust distribution networks across major cities. South African consumers show particular interest in premium and mid-range motorcycles, reflecting the country's relatively higher purchasing power compared to other African nations. The government's supportive policies towards the automotive sector, including two-wheelers, have helped create a conducive environment for market growth. Additionally, the rising trend of motorcycle tourism and recreational riding has contributed to the market's expansion, particularly in the adventure and touring segments.
Growth Trajectory in South Africa
South Africa's two-wheeler market is poised for remarkable growth, with a projected CAGR of approximately 18% from 2024 to 2029. This impressive growth trajectory is driven by several key factors transforming the country's mobility landscape. The increasing adoption of two-wheelers for last-mile delivery services, particularly in urban areas, has created new opportunities for market expansion. The growing emphasis on fuel-efficient transportation options, coupled with rising fuel prices, has made two-wheelers an attractive alternative for daily commuting. South Africa's young demographic, with its increasing disposable income and preference for personal mobility, continues to fuel market growth. The emergence of new financing options and innovative ownership models has made two-wheelers more accessible to a broader consumer base. Furthermore, the gradual shift towards electric two-wheelers, supported by improving charging infrastructure and government incentives, is expected to create additional growth opportunities in the coming years.
Two-Wheeler Market in Other African Countries
The African two-wheeler market across other African countries presents a diverse and dynamic landscape, with each region exhibiting unique characteristics and growth patterns. Countries like Nigeria, Kenya, and Morocco have emerged as significant markets, driven by their large populations and increasing urbanization rates. Egypt's market is characterized by a strong demand for affordable commuting solutions, while Tanzania and Uganda show growing acceptance of two-wheelers for commercial purposes. The West African region, including Ghana and Senegal, demonstrates increasing adoption of two-wheelers for both personal and commercial use. East African nations like Ethiopia and Rwanda are witnessing growth in their two-wheeler markets, supported by improving road infrastructure and rising consumer purchasing power. North African countries are seeing a gradual shift towards premium segments, while Central African nations are experiencing growth in the utility segment. The varying economic conditions, regulatory frameworks, and consumer preferences across these regions continue to shape the evolution of their respective two-wheeler markets. Notably, the Nigerian motorcycle market is one of the largest markets in Africa, reflecting the widespread use of motorcycles in Africa for both personal and commercial transportation.
Africa Two-Wheeler Industry Overview
Top Companies in Africa Two-Wheeler Market
The African two-wheeler market is characterized by intense competition and continuous innovation among major players, including BMW Motorrad, SYM, Honda Motor Co., KTM Motorcycles, and Harley-Davidson. Companies are focusing on expanding their product portfolios through the introduction of new models tailored specifically for African markets, ranging from entry-level commuter bikes to premium motorcycles. Manufacturers are increasingly investing in local assembly facilities and distribution networks to enhance their market presence and reduce operational costs. Strategic partnerships with local distributors and dealers have become crucial for establishing strong market positions. Companies are also emphasizing after-sales service networks and spare parts availability to build customer loyalty. The market has seen a growing trend towards electric and hybrid models, with several manufacturers introducing eco-friendly alternatives to traditional internal combustion engines. Additionally, the market share of two-wheelers in Africa is being influenced by the introduction of these innovative models.
Market Structure Shows Dynamic Competitive Environment
The African two-wheeler market exhibits a fragmented structure with a mix of global manufacturers and regional players competing for market share. Global conglomerates like Honda and BMW bring their international expertise and advanced technology, while regional specialists focus on understanding local market needs and preferences. The market demonstrates moderate consolidation, with the top players collectively holding a significant market share while leaving room for smaller, specialized manufacturers. Market dynamics are shaped by a combination of established premium brands and value-focused manufacturers catering to different consumer segments.
The competitive landscape is evolving through strategic alliances and partnerships rather than traditional mergers and acquisitions. Companies are forming joint ventures with local partners to strengthen their distribution networks and enhance market penetration. Manufacturing collaborations between global and local players are becoming more common, allowing companies to share technological expertise while maintaining their individual brand identities. The market also sees increasing participation from Asian manufacturers who bring cost-effective solutions and manufacturing expertise to serve the growing demand for affordable two-wheelers. Notably, Bajaj's presence in Africa and TVS bikes' popularity in Africa are gaining traction by offering competitive pricing and robust models suited for local conditions.
Innovation and Localization Drive Future Success
Success in the African two-wheeler market increasingly depends on companies' ability to balance innovation with affordability while adapting to local conditions. Manufacturers need to focus on developing products that specifically address African road conditions, climate challenges, and maintenance infrastructure limitations. Building strong dealer networks and after-sales service capabilities remains crucial for market success. Companies must also invest in local manufacturing facilities to reduce costs and improve market responsiveness while developing strong relationships with local stakeholders and understanding regional regulatory requirements.
Future market leadership will require companies to address emerging trends such as increasing urbanization and growing environmental consciousness. Manufacturers need to develop strategies for introducing electric and hybrid models while maintaining their traditional product lines. Success will also depend on companies' ability to navigate regulatory changes, particularly regarding emissions standards and safety requirements. Building strong brand recognition through targeted marketing campaigns and customer engagement programs will become increasingly important. Companies must also focus on developing financing solutions to make their products more accessible to a broader customer base while maintaining profitability. In this context, the market share of Hero MotoCorp and Hero's market share are expected to play a pivotal role as they expand their footprint in the region.
Africa Two-Wheeler Market Leaders
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BMW Motorrad
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Harley-Davidson
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Honda Motor Co. Ltd.
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KTM Motorcycles
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Sym
*Disclaimer: Major Players sorted in no particular order
Africa Two-Wheeler Market News
- September 2023: KTM India launched the two all-new, single-cylinder Duke 390 and 250 motorcycles priced at USD 3,788.34 (INR 310,520) and USD 2,915.80 (INR 239,000), respectively.
- August 2023: KTM has agreed on a new deal with Brad Binder to retain him as a factory MotoGP rider through the end of 2026.
- July 2023: Harley-Davidson spinoff LiveWire unveiled its second motorcycle that can achieve speeds of 103 MPH.
Africa Two-Wheeler Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
3.1 Study Assumptions & Market Definition
3.2 Scope of the Study
3.3 Research Methodology
4. KEY INDUSTRY TRENDS
4.1 Population
4.2 GDP Per Capita
4.3 Consumer Spending For Vehicle Purchase (cvp)
4.4 Inflation
4.5 Interest Rate For Auto Loans
4.6 Impact Of Electrification
4.7 EV Charging Station
4.8 Battery Pack Price
4.9 New Xev Models Announced
4.10 Fuel Price
4.11 Regulatory Framework
4.12 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
5.1 Propulsion Type
5.2 Country
5.2.1 South Africa
5.2.2 Rest-of-Africa
6. COMPETITIVE LANDSCAPE
6.1 Key Strategic Moves
6.2 Market Share Analysis
6.3 Company Landscape
6.4 Company Profiles
6.4.1 Bajaj Auto Ltd.
6.4.2 BMW Motorrad
6.4.3 Harley-Davidson
6.4.4 Hero MotoCorp Ltd.
6.4.5 Honda Motor Co. Ltd.
6.4.6 KTM Motorcycles
6.4.7 Lifan Technology (Group) Co. Ltd.
6.4.8 Suzuki Motor Corporation
6.4.9 Sym
6.4.10 TVS Motor Company Limited
6.4.11 Yamaha Motor Company Limited
7. KEY STRATEGIC QUESTIONS FOR VEHICLES CEOS
8. APPENDIX
8.1 Global Overview
8.1.1 Overview
8.1.2 Porter’s Five Forces Framework
8.1.3 Global Value Chain Analysis
8.1.4 Market Dynamics (DROs)
8.2 Sources & References
8.3 List of Tables & Figures
8.4 Primary Insights
8.5 Data Pack
8.6 Glossary of Terms
Africa Two-Wheeler Industry Segmentation
are covered as segments by Propulsion Type. South Africa, Rest-of-Africa are covered as segments by Country.Country | |
South Africa | |
Rest-of-Africa |
Africa Two-Wheeler Market Research FAQs
How big is the Africa Two-Wheeler Market?
The Africa Two-Wheeler Market size is expected to reach USD 9.15 billion in 2025 and grow at a CAGR of 4.97% to reach USD 11.11 billion by 2029.
What is the current Africa Two-Wheeler Market size?
In 2025, the Africa Two-Wheeler Market size is expected to reach USD 9.15 billion.
Who are the key players in Africa Two-Wheeler Market?
BMW Motorrad, Harley-Davidson, Honda Motor Co. Ltd., KTM Motorcycles and Sym are the major companies operating in the Africa Two-Wheeler Market.
Which segment has the biggest share in the Africa Two-Wheeler Market?
In the Africa Two-Wheeler Market, the ICE segment accounts for the largest share by propulsion type.
Which country has the biggest share in the Africa Two-Wheeler Market?
In 2025, South Africa accounts for the largest share by country in the Africa Two-Wheeler Market.
What years does this Africa Two-Wheeler Market cover, and what was the market size in 2025?
In 2025, the Africa Two-Wheeler Market size was estimated at 9.15 billion. The report covers the Africa Two-Wheeler Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Africa Two-Wheeler Market size for years: 2025, 2026, 2027, 2028 and 2029.
Africa Two-Wheeler Market Research
Mordor Intelligence provides a comprehensive analysis of the Africa two-wheeler industry, drawing on our extensive experience in automotive market research. Our latest report examines the dynamic motorcycle in Africa segment. It includes a detailed analysis of bikes in Africa across key regions, from the Nigeria motorcycle market to South Africa. The study covers major manufacturers, such as Bajaj in Africa and TVS bikes in Africa, along with other leading brands. This offers crucial insights into the two wheeler industry's evolution and growth patterns.
Our detailed report, available as an easy-to-download PDF, offers stakeholders valuable insights into motorcycle sales in East Africa and emerging opportunities across the continent. The analysis covers the most popular motorcycle in Africa segments, examining how manufacturers like Suzuki and Hero are positioning themselves in various African markets. The report evaluates the two-wheeler market value across different regions, from the largest market in Africa to developing territories. It provides comprehensive data on sales trends, consumer preferences, and growth projections that stakeholders can leverage for strategic decision-making.