Africa Foodservice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The African Foodservice Market is Segmented by Type (Full Service Restaurants, Quick Service Restaurants, Cafes and Bars, 100% Home Delivery, and Other Types), Structure (Independent Outlets and Chained Outlets), and Geography.

Market Snapshot

Africa Foodservice Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 7.99 %

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Market Overview

The African foodservice market is projected to register a CAGR of 7.99% during the forecast period of 2020-2025.

  • Supported by a stable government, rising disposable income, and dinning and eating-out trends, the market studied is projected to witness significant growth over the forecast period.
  • Moreover, with growing urbanization and access to technology, there is a growing preference for home delivery services, primarily provided by companies. This is expected to supplement the segment’s growth over the forecast period. The busy lifestyles of consumers in the country are driving the demand for takeaways and on-the-go food services, along with home delivery trends.

Scope of the Report

The African foodservice market is segmented by type, structure, and geography. By type, the market is segmented into full service restaurants, quick service restaurants, cafes and bars, 100% home delivery, and other types. By structure, the market is segmented into independent outlets and chained outlets. By geography, the market studied is segmented into Nigeria, South Africa, Kenya, and Rest of Africa.

By Type
Full Service Restaurants
Quick Service Restaurants
Cafes and Bars
100% Home Delivery
Other Types
By Structure
Chained Outlets
Independent Outlets
By Geography
South Africa
Rest of Africa

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Key Market Trends

Rising Tourism Spending Driving Foodservice Sales

Leisure tourism is responsible for a large portion of the tourism expenditure in Africa. In 2018, consumer foodservice through leisure tourism was growing rapidly, especially in destinations, such as Morocco and Nigeria, where tourism is a rapidly growing industry. The demand for international restaurant chains and full service restaurants is also projected to grow over the forecast period. Along with the rise in tourism, celebrating local food as part of the tourism and facilitating trading relations between hotels, restaurants, and local suppliers have been an integral part of African tourism, thereby, propelling tourism expenditure into foodservice outlets. According to a report published by UNWTO, international tourist arrivals in Africa augmented by 2% in 2014, which further increased in recent years. The region witnessed a total of 56 million international tourists in absolute terms.


Quick Service Restaurants Holds a Prominent Share

The African marketplace witnessed the influx of an unprecedented number of quick service restaurants, particularly fast-food operators, especially after the opening of the first fast-food outlet in Nigeria in 1986, by Mr. Bigg's, a subsidiary of UAC Nigeria PLC. The role of technology is expected to shape the future of African quick service restaurants, as leading companies are opening high-technology chains and launching online food ordering apps, in line with the market demand. Some of the leading quick service brands in the country include Pizza Hut, Chicken Republic, Mr. Bigg’s, and Tastee Fried Chicken.


Competitive Landscape

The African foodservice market is highly competitive. The global market players are focusing on improving their market shares, and small regional players are primarily catering to smaller regions to expand their market shares. Some of the leading players in the market include Yum! Brands Inc., Domino's Pizza Inc., and Nando’s.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Full Service Restaurants

      2. 5.1.2 Quick Service Restaurants

      3. 5.1.3 Cafes and Bars

      4. 5.1.4 100% Home Delivery

      5. 5.1.5 Other Types

    2. 5.2 By Structure

      1. 5.2.1 Chained Outlets

      2. 5.2.2 Independent Outlets

    3. 5.3 By Geography

      1. 5.3.1 Nigeria

      2. 5.3.2 South Africa

      3. 5.3.3 Kenya

      4. 5.3.4 Rest of Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 McDonald's Corp.

      2. 6.4.2 Yum! Brands Inc.

      3. 6.4.3 Domino's Pizza Inc.

      4. 6.4.4 Burger King Corp.

      5. 6.4.5 Subway

      6. 6.4.6 Famous Brands

      7. 6.4.7 Nando's

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Africa Foodservice Market market is studied from 2016 - 2026.

The Africa Foodservice Market is growing at a CAGR of 7.99% over the next 5 years.

McDonald's Corp., Yum! Brands Inc., Domino's Pizza Inc., Burger King Corp., Subway are the major companies operating in Africa Foodservice Market.

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