The convenience food products market is growing at a faster pace across the globe with an increasing number of consumers primarily Millenials investing 30% of their monthly expenditure on ready to eat or on-to-go snack products. Furthermore, the sales through a robust distribution channel have strongly augmented the convenience food market including canned soups and are expected to continue to gain momentum during the forecast. As Soups are a part of several cuisines across the globe, the canned ready to serve soups with various health claims such as organic, less sodium and others have gained strong consumer attention among the growing the time constraint consumers who are seeking convenience yet healthy food products.

The increasing instances of obesity and health awareness campaigns in North America have resulted in the demand for packaged soups, which contain natural and fresh ingredients with minimum preservative content. Owing to increasing consumption of packaged soups, the canned soup market has paved the way for the manufacturers to expand their product range with more variants in flavors and taste as well as health claims. As the North American soup market is well established; the region’s self-sufficient production capabilities have made it a potential market for the foreign soup manufacturers to expand their business under different packaging techniques including canned. Increasing product varieties, increasing consumption of health and wellness products, and active promotions by the players in the market are contributing to the growth of the soup market in North America during the forecast period.