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The African Food Preservatives Market is segmented by Type into Natural and Synthetic, by Application into Beverages, Dairy and Frozen Products, Bakery, Meat, Poultry and Seafood, Confectionery, Sauces and Salad Mixes, and Other Applications, and by Geography
2016 - 2026
The African food preservatives market is projected to register a CAGR of 3.2% % during the forecast period.
The African food preservatives market is segmented by type into natural and synthetic, by application into beverages, dairy and frozen products, bakery, meat, poultry, and seafood, confectionery, sauces and salad mixes, and other applications, and by geography into Egypt, South Africa, and Rest of Africa.
|Dairy and Frozen Products|
|Poultry and Seafood|
|Sauces and Salad Sixes|
|Rest of Africa|
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The current market scenario describes the drive toward ‘natural’, clean label foodstuffs, which has become the single most important issue impacting the preservatives/antioxidants category. This has resulted in a threat to the traditional chemical preservatives from natural alternatives, such as rosemary extract. Organic acids, such as sorbic and benzoic, have been widely used in the past. The availability of these acids in fruits, i.e., natural availability, has paved the way for clean label preservatives in the market. Furthermore, producers have supported innovation and product launches by using organic acids, such as sorbic and benzoic acids, as a natural clean labeled preservative, which is further fueling the market growth across the world. As a result of this trend, the demand for natural preservatives is expected to increase, and therefore, in turn, will provide significant growth opportunities for players operating in the food and beverage market.
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The use of preservatives in the beverage industry is an important step to avoid the change or spoilage in taste, the color of the drinks, and bitter aftertaste. As soft drinks are high in the water activity and some of them are rich in vitamins and minerals, they are an attractive environment for microbes. The usually low pH of the soft drinks, carbonation, sugar content in some of them, and the addition of preservatives help to inhibit the growth of microbes and bacteria. The type of chemical preservatives that can be used in beverages depends on the chemical and physical properties of both the antimicrobial preservatives and the beverage type.
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The African food preservatives market is competitive in nature having a large number of domestic and multinational players competing for market shares. Emphasis is given on mergers, expansions, acquisitions, and partnerships of the companies, along with new product development as a strategic approach adopted by the leading companies to boost their brand presence among consumers. Key players dominating the regional market include Kerry Inc., Cargill Incorporated, ADM, Jungbunzlauer Suisse AG, and DuPont.
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.2 By Application
5.2.2 Dairy and Frozen Products
5.2.5 Poultry and Seafood
5.2.7 Sauces and Salad Sixes
5.2.8 Other Applications
5.3 By Country
5.3.2 South Africa
5.3.3 Rest of Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Kerry Inc.
6.4.2 Cargill Incorporated
6.4.4 Jungbunzlauer Suisse AG
7. MARKET OPPORTUNITIES AND FUTURE TRENDS