Africa Stevia Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Africa Stevia Market is segmented By Product Form (Powder, Liquid, and Leaf), By Application (Bakery, Confectionery, Dairy, Beverages, Dietary Supplements, and Others) and By Geography

Market Snapshot

africa stevia market summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 5.4 %

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Market Overview

The Africa Stevia Market is projected to grow at a CAGR of 5.4% during the forecast period,

  • In Africa, the concerns regarding health and nutrition are relatively in a nascent stage and the diet products have lesser market penetration. Owing to this, the demand for stevia is growing in this region. The alarming rate of obesity and its link to other lifestyle diseases have made the consumers focus on their diets, which has boosted the rate of consumption of stevia in Africa.
  •  As Stevia is a natural and healthy alternative to sugar, it was approved for use in South Africa in 2012. Therefore, stevia is expected to emerge as one of the most popular natural sweeteners among the consumers, who look for healthier alternatives. This factor brings in opportunities for the manufactures of stevia in the country.

Scope of the report

The Africa stevia market is segmented by product form that includes powder, liquid, and leaf. Based on the application, the market is divided into bakery, confectionery, dairy, beverages, dietary supplements, and others. The study also involves the analysis of regions such as South Africa, Kenya, Nigeria and the rest of Africa.

By Product Form
By Application
Dietary Supplements
Asia Pacific
South Africa
Rest of Africa

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Key Market Trends

Growing Utilization of Powdered Stevia

Powdered stevia is produced in bulk or in packets, and blended with a filler, usually fructooligosaccharides, or FOS, which is a plant-based fiber. It is the most processed form of stevia. The quality, flavor, and sweetness of stevia vary from product to product. The white stevia powder sold more commercially is a more refined product and is much sweeter. Moreover, the purified and concentrated white powder has been recorded to be 200 to 300 times sweeter than table sugar. In the food and beverage industry, powder form stevia is incorporated for several applications, such as beverage mixes, candies, jams and jellies, coffee and tea, dairy products, processed fruits and vegetables, table-top sweeteners, chewing gum, frozen desserts, salad dressings, etc.

Africa Stevia Market1

Increased Application in Beverages

Stevia is a natural choice for sweetening a wide variety of beverages, such as teas, coffees, soft drinks, flavored waters, juices, and alcoholic beverages. Stevia solutions formulated for specific beverage applications can provide a superior, clean, sugar-like taste with reduced linger. Stevia’s rapid growth in the beverage market is a testament to its many benefits, including zero calories, 100% natural origin, and being non-caloric, tooth-friendly, non-fermenting, highly soluble, and pH, heat, photo (light), and shelf-stable. It is an excellent sweetener choice for CSDs (carbonated soft drinks), which typically have a low pH, especially considering the wide range of temperatures CSDs experience during their shelf life in some markets.

Africa Stevia Market2

Competitive Landscape

Africa stevia market is consolidated and Cargill, Incorporated, PureCircle, Tate & Lyle are some of the companies leading the stevia market due to their new product launches. The companies are adopting strategies such as partnerships and new product launches in different forms such as leaves and liquid to increase their product line and share.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Form

      1. 5.1.1 Powder

      2. 5.1.2 Liquid

      3. 5.1.3 Leaf

    2. 5.2 By Application

      1. 5.2.1 Bakery

      2. 5.2.2 Confctionery

      3. 5.2.3 Dairy

      4. 5.2.4 Beverages

      5. 5.2.5 Dietary Supplements

      6. 5.2.6 Others

    3. 5.3 Geography

      1. 5.3.1 Asia Pacific

        1. South Africa

        2. Kenya

        3. Nigeria

        4. Rest of Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Cargill, Incorporated

      2. 6.4.2 Tate & Lyle PLC

      3. 6.4.3 GLG LIFE TECH CORP.

      4. 6.4.4 HYET Sweet

      5. 6.4.5 PureCircle

      6. 6.4.6 Biolotus Technology Lasa Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Africa Stevia Market market is studied from 2016 - 2026.

The Africa Stevia Market is growing at a CAGR of 5.4% over the next 5 years.

Cargill, Incorporated, Tate & Lyle PLC, PureCircle,  GLG LIFE TECH CORP., HYET Sweet are the major companies operating in Africa Stevia Market.

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