Africa Stevia Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The Africa Stevia Market is projected to grow at a CAGR of 5.4% during the forecast period,

• In Africa, the concerns regarding health and nutrition are relatively in a nascent stage and the diet products have lesser market penetration. Owing to this, the demand for stevia is growing in this region. The alarming rate of obesity and its link to other lifestyle diseases have made the consumers focus on their diets, which has boosted the rate of consumption of stevia in Africa.
•  As Stevia is a natural and healthy alternative to sugar, it was approved for use in South Africa in 2012. Therefore, stevia is expected to emerge as one of the most popular natural sweeteners among the consumers, who look for healthier alternatives. This factor brings in opportunities for the manufactures of stevia in the country.

Scope of the report

The Africa stevia market is segmented by product form that includes powder, liquid, and leaf. Based on the application, the market is divided into bakery, confectionery, dairy, beverages, dietary supplements, and others. The study also involves the analysis of regions such as South Africa, Kenya, Nigeria and the rest of Africa.

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Key Market Trends

Growing Utilization of Powdered Stevia

Powdered stevia is produced in bulk or in packets, and blended with a filler, usually fructooligosaccharides, or FOS, which is a plant-based fiber. It is the most processed form of stevia. The quality, flavor, and sweetness of stevia vary from product to product. The white stevia powder sold more commercially is a more refined product and is much sweeter. Moreover, the purified and concentrated white powder has been recorded to be 200 to 300 times sweeter than table sugar. In the food and beverage industry, powder form stevia is incorporated for several applications, such as beverage mixes, candies, jams and jellies, coffee and tea, dairy products, processed fruits and vegetables, table-top sweeteners, chewing gum, frozen desserts, salad dressings, etc.

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