Africa Stevia Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Africa Stevia Market is segmented By Product Form (Powder, Liquid, and Leaf), By Application (Bakery, Confectionery, Dairy, Beverages, Dietary Supplements, and Others) and By Geography

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Africa Stevia Industry Overview

africa stevia market summary
Study Period: 2018 - 2028
CAGR: 5.4 %

Major Players

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*Disclaimer: Major Players sorted in no particular order
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Africa Stevia Market Analysis

The Africa Stevia Market is projected to grow at a CAGR of 5.4% during the forecast period,

  • In Africa, the concerns regarding health and nutrition are relatively in a nascent stage and the diet products have lesser market penetration. Owing to this, the demand for stevia is growing in this region. The alarming rate of obesity and its link to other lifestyle diseases have made the consumers focus on their diets, which has boosted the rate of consumption of stevia in Africa.
  •  As Stevia is a natural and healthy alternative to sugar, it was approved for use in South Africa in 2012. Therefore, stevia is expected to emerge as one of the most popular natural sweeteners among the consumers, who look for healthier alternatives. This factor brings in opportunities for the manufactures of stevia in the country.

Africa Stevia Industry Segments

The Africa stevia market is segmented by product form that includes powder, liquid, and leaf. Based on the application, the market is divided into bakery, confectionery, dairy, beverages, dietary supplements, and others. The study also involves the analysis of regions such as South Africa, Kenya, Nigeria and the rest of Africa.

By Product Form
Powder
Liquid
Leaf
By Application
Bakery
Confctionery
Dairy
Beverages
Dietary Supplements
Others
Geography
Asia Pacific
South Africa
Kenya
Nigeria
Rest of Africa

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Africa Stevia Market Trends

This section covers the major market trends shaping the Africa Stevia Market according to our research experts:

Growing Utilization of Powdered Stevia

Powdered stevia is produced in bulk or in packets, and blended with a filler, usually fructooligosaccharides, or FOS, which is a plant-based fiber. It is the most processed form of stevia. The quality, flavor, and sweetness of stevia vary from product to product. The white stevia powder sold more commercially is a more refined product and is much sweeter. Moreover, the purified and concentrated white powder has been recorded to be 200 to 300 times sweeter than table sugar. In the food and beverage industry, powder form stevia is incorporated for several applications, such as beverage mixes, candies, jams and jellies, coffee and tea, dairy products, processed fruits and vegetables, table-top sweeteners, chewing gum, frozen desserts, salad dressings, etc.

Africa Stevia Market1

Increased Application in Beverages

Stevia is a natural choice for sweetening a wide variety of beverages, such as teas, coffees, soft drinks, flavored waters, juices, and alcoholic beverages. Stevia solutions formulated for specific beverage applications can provide a superior, clean, sugar-like taste with reduced linger. Stevia’s rapid growth in the beverage market is a testament to its many benefits, including zero calories, 100% natural origin, and being non-caloric, tooth-friendly, non-fermenting, highly soluble, and pH, heat, photo (light), and shelf-stable. It is an excellent sweetener choice for CSDs (carbonated soft drinks), which typically have a low pH, especially considering the wide range of temperatures CSDs experience during their shelf life in some markets.

Africa Stevia Market2

Africa Stevia Market Competitor Analysis

Africa stevia market is consolidated and Cargill, Incorporated, PureCircle, Tate & Lyle are some of the companies leading the stevia market due to their new product launches. The companies are adopting strategies such as partnerships and new product launches in different forms such as leaves and liquid to increase their product line and share.

Africa Stevia Market Top Players

  1. Cargill, Incorporated

  2. Tate & Lyle PLC

  3. PureCircle

  4.  GLG LIFE TECH CORP.

  5. HYET Sweet

*Disclaimer: Major Players sorted in no particular order

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Africa Stevia Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Form

      1. 5.1.1 Powder

      2. 5.1.2 Liquid

      3. 5.1.3 Leaf

    2. 5.2 By Application

      1. 5.2.1 Bakery

      2. 5.2.2 Confctionery

      3. 5.2.3 Dairy

      4. 5.2.4 Beverages

      5. 5.2.5 Dietary Supplements

      6. 5.2.6 Others

    3. 5.3 Geography

      1. 5.3.1 Asia Pacific

        1. 5.3.1.1 South Africa

        2. 5.3.1.2 Kenya

        3. 5.3.1.3 Nigeria

        4. 5.3.1.4 Rest of Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Cargill, Incorporated

      2. 6.4.2 Tate & Lyle PLC

      3. 6.4.3 GLG LIFE TECH CORP.

      4. 6.4.4 HYET Sweet

      5. 6.4.5 PureCircle

      6. 6.4.6 Biolotus Technology Lasa Inc.

      5. *List Not Exhaustive

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Africa Stevia Market Research FAQs

The Africa Stevia Market is studied from 2018 - 2028.

The Africa Stevia Market is growing at a CAGR of 5.4% over the next 5 years.

Cargill, Incorporated, Tate & Lyle PLC, PureCircle,  GLG LIFE TECH CORP., HYET Sweet are the major companies operating in Africa Stevia Market.

Africa Stevia Industry Reports

In-depth industry statistics and market share insights of the Africa Stevia sector for 2020, 2021, and 2022. The Africa Stevia research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Africa Stevia report PDF.

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