With the increase of the working population, the need for processed and ready-made food products associated with interesting flavors and enhanced taste is on the rise. Companies producing snack food items, like chips, instant noodles, biscuits, and others, are producing varied food flavors to differentiate their product from the competitors. Further, chocolate is also used as a flavor in various products, like ice-creams, cakes, and Indian sweets, among others, by sweet and snack shops, confectionaries, and restaurants.

Consumers are becoming increasingly aware of the benefits of reduced salt or rice-based savory snacks, which are considered healthy and nutritious. They are shifting toward low-fat savory snacks, which indicates strong market growth. For most of the population that does not include sugar in its diet, savory snacks are perceived as healthy as they do not contain sugar. The demand for savory snacks is growing among the diabetic population. Simba Snacks is the dominant player in the South African savory snack market and has continued to gain share, due to the price promotions for its Simba potato chips brand.