Acute Otitis Media Treatment Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Acute Otitis Media Treatment Market is segmented by Drug Type (Antibiotics, Nonsteroidal anti-Inflammatory Drug, Analgesic, and Anesthetic), Formulation (Oral, and Topical), End User (Hospitals, Retail Pharmacies, and Online Pharmacies), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The report offers the value (in USD million) for the above-mentioned segments.

Market Snapshot

Acute Otitis Media Treatment Market
Study Period: 2019-2027
Base Year: 2021
Fastest Growing Market: North America
Largest Market: Asia-Pacific
CAGR: 5.5 %

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Market Overview

The acute otitis media treatment market is expected to register a CAGR of 5.5% during the forecast period, 2022-2027.

The COVID-19 outbreak impacted every aspect of the healthcare industry, including the market for acute otitis media treatment, as there are significant disruptions to businesses and economic activities worldwide. According to the study titled "Otitis media in coronavirus disease 2019: a case series," published in The Journal of Laryngology and Otology in January 2021, otitis media should be considered a manifestation or associated symptom of coronavirus disease. Thus rising the otitis media population, the demand for drugs is expected to increase during the COVID-19 pandemic. However, according to the study titled "Otitis Media Practice During the COVID-19 Pandemic " in the Frontier in the Celluar and Infections Microbiology in January 2022, to avoid infection, otologic procedures were divided into urgent and elective categories. Urgent operations should be performed, while all other operations should be postponed, depending on the pathology and the patient's preference.

The primary factor driving the global acute otitis media treatment market is the rising prevalence of ear infections. The launch of novel drugs for the treatment of acute otitis media by leading pharmaceutical companies will drive the acute otitis media treatment market forward. According to the article published in the European Journal of Public Health In August 2020, titled "Prevalence of acute otitis media in children younger than four years," acute otitis media (AOM) is one of the most common childhood diseases, affecting roughly half of all children.​Thus, the rising prevalence of acute otitis media is expected to rise in demand for its treatment anticipated to drive market growth.

The introduction of new products for the treatment of acute otitis media by key players is expected to create a favorable environment for market growth in the near future. In August 2020, Sandoz Inc. introduced Ciprofloxacin 0.3% + Dexamethasone 0.1% otic suspension 7.5mL ear drops in the US market for the treatment of middle ear and outer ear canal bacterial infections. Thus, all aforementioned factors are expected to boost the market over the forecast period. However, stringent guidelines for approval of the drug for the acute otitis media treatment among children restraint the market over the forecast period.

Scope of the Report

Acute otitis media (AOM) is an ear infection in which the air-filled space behind the eardrum (the middle ear) becomes infected, causing pain as well as other symptoms of illness such as fever, irritability, and sleeping difficulties. AOM is the most common ear infection in children because the Eustachian tube is shorter in children than in adults, making bacteria and viruses more accessible. The Acute Otitis Media Treatment Market is segmented by Drug Type (Antibiotics, Nonsteroidal anti-Inflammatory Drugs, Analgesics, and Anesthetic), Formulation (Oral and Topical), End User (Hospitals, Retail Pharmacies, and Online Pharmacies), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The report offers the value (in USD million) for the above-mentioned segments.

By Drug Type
Nonsteroidal anti-Inflammatory drug
By Formulation
By Distribution Channel
Retail Pharmacies
Online Pharmacies
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle-East and Africa
South Africa
Rest of Middle-East and Africa
South America
Rest of South America

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Key Market Trends

Antibiotics Segment is Expected to Hold Significant Market Share Over the Forecast Period

If antibiotics are needed, amoxicillin is the drug of choice, given in three divided doses of 45 to 60 mg/kg per day; if a twice-daily dosing regimen is used, higher total daily doses of 75 to 90 mg/kg per day are required. If there is concurrent purulent conjunctivitis, a history of amoxicillin treatment within the previous 30 days, relapse of a recent infection, or nonresponse to amoxicillin, amoxicillin-clavulanate should be considered. Other regimens such as macrolides or clindamycin can be used but have limited efficacy.

Acute otitis media (AOM) is a viral (such as respiratory syncytial virus, rhinovirus, influenza viruses, and adenoviruses) or bacterial (such as Streptococcus pneumoniae, non-typeable Haemophilus influenzae, and Moraxella catarrhalis) infection of the middle ear. Thus, the effectiveness of antibiotics in such infections is anticipated to drive the segment growth.

According to the study titled "From Evidence to Clinical Guidelines in Antibiotic Treatment in Acute Otitis Media in Children," published in the Antibiotics Basel in January 2021, effective therapies AOM causing pathogens include clindamycin, chloramphenicol, and metronidazole in combination with a macrolide, or the combinations of amoxicillin/clavulanate or piperacillin/tazobactam. Thus, antibiotics are one of the important treatment options in AOM anticipated to drive the demand for it, thereby boosting the segment.

Therefore, due to these factors mentioned above, the antibiotics segment is expected to grow and occupy a major share in the antibiotics market over the forecast period of the study.

Acute Otitis Media Treatment Market

North America Dominates the Market and Expected to do Same in the Forecast Period.

The acute otitis media treatment market holds the largest share in the North American region due to the high prevalence of otitis media infection. According to an article published by the National Institute on Deafness and Other Communication Disorders in March 2021, five out of six children in the country experience ear infection by 3 years of age. Thus, the high incidence rate of ear infections in the country is projected to drive the market. According to the report titled "Acute Otitis Media," published in March 2021, otitis media is most commonly seen between 6 and 24 months. Approximately 80% of all children experience a case of otitis media during their lifetime, and between 80% and 90% of all children will have otitis media with an effusion before school age.

In addition, the launch of new medicines for the treatment of ear infections in the country may drive the market. In June 2020, ALK signed an exclusive agreement with Otonomy, a biopharmaceutical company dedicated to the development of innovative therapeutics for neurotology, for the co-promotion of OTIPRIO (ciprofloxacin otic suspension) for acute otitis externa (AOE) in the United States in patients six months of age and older due to Pseudomonas aeruginosa and Staphylococcus aureus.​

In August 2021, the United States had nearly 20 million estimated cases of acute middle ear infections, and the annual cost associated with this condition is estimated to exceed USD 4 billion. Thus, such product launches may positively impact the market's growth over the forecast period. Thus, such factors are expected to significantly boost the United States ear infection treatment market during the forecast period.​

Acute Otitis Media Treatment Market

Competitive Landscape

The majority of key players involved in the research and manufacturing of ear infection treatment are established in developed countries. Market leaders with more funds for research and a better distribution system have established their position in the market. The market studied is moderately competitive with several international as well as regional players. In terms of market share, the acute otitis media treatment market is dominated by major market players such as Pfizer, Inc., Eli Lilly and Company, Abbott Laboratories, GlaxoSmithKline plc., Bayer AG, Novartis AG.

Recent Developments

  • In February 2022, Wavely Diagnostics, a Seattle-based startup developing an ear infection detection smartphone app, raised USD 2.2 million in funding to launch and market its product. The app is linked to virtual health care options.
  • In June 2021, Olympus Australia partnered with InterMed Medical to distribute ENT products in Australia and New Zealand. This partnership helped promote and distribute Olympus ENT products in Australia and New Zealand.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Prevalence of Acute Otitis Media (AOM)

      2. 4.2.2 Rising New Products Launches for Acute Otitis Media Treatment

    3. 4.3 Market Restraints

      1. 4.3.1 Stringent Guidelines for Approval of The Drug for The Acute Otitis Media Treatment Among The Children

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value – USD million)

    1. 5.1 By Drug Type

      1. 5.1.1 Antibiotics

      2. 5.1.2 Nonsteroidal anti-Inflammatory drug

      3. 5.1.3 Analgesic

      4. 5.1.4 Anaesthetic

    2. 5.2 By Formulation

      1. 5.2.1 Oral

      2. 5.2.2 Topical

    3. 5.3 By Distribution Channel

      1. 5.3.1 Hospital

      2. 5.3.2 Retail Pharmacies

      3. 5.3.3 Online Pharmacies

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.4.4 Middle-East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle-East and Africa

      5. 5.4.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 Pfizer Inc.

      2. 6.1.2 Eli Lilly and Company

      3. 6.1.3 Abbott Laboratories

      4. 6.1.4 GlaxoSmithKline plc.

      5. 6.1.5 Bayer AG

      6. 6.1.6 Novartis AG

      7. 6.1.7 Pediapharm Inc.

      8. 6.1.8 Sanofi SA

      9. 6.1.9 Bristol Myers Squibb Company

    2. *List Not Exhaustive

**Competitive Landscape covers- Business Overview, Financials, Products and Strategies, and Recent Developments

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Frequently Asked Questions

The Global Acute Otitis Media Treatment Market market is studied from 2019 - 2027.

The Global Acute Otitis Media Treatment Market is growing at a CAGR of 5.5% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Asia-Pacific holds highest share in 2021.

Pfizer, Inc., Sanofi S.A., Novartis AG, GlaxoSmithKline plc., Eli Lilly and Company are the major companies operating in Global Acute Otitis Media Treatment Market.

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