Global Active Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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Market Insights

The global active nutrition market was valued at USD XX million in 2017 and is expected to reach USD XX million by 2023, at an estimated CAGR of 12.3%, during the forecast period.

The overall active nutrition industry has seen significant growth in recent years. Changing lifestyles, as well as rising disposable income of consumers in the developing countries are stimulating the growth of this market. These products were traditionally developed for athletes and bodybuilders to improve their overall health, and muscle growth. The demand for plant based supplements and nutrition products is growing due as consumers are becoming aware about the effects associated with synthetic based supplements.

The rise in active nutrition will also boost the growth of the global nutraceutical industry.

Market Dynamics

The global active nutrition market is expected to project a significant growth rate in the near future. Some of the key factors, such as the inclination of consumers towards fitness are driving the growth of the overall market.  Also, the number of recreational and lifestyle users has constantly increased in the recent years. In developed countries, the instances of obesity and related health problems have increased in recent years. Therefore, increasing number of the obese population also acts as a crucial driving factor for this market. The active nutrition market was considered a niche market for gymnasts and athletes traditionally, but the nutrition market has expanded, owing to the interest of consumers of all age groups in a wide array of activities, ranging from cross fit, mud runs to yoga and marathons. In recent years, the media and advertising have played an important role in spreading the awareness regarding the active nutrition.

The easy availability of low-cost and imitated products poses threat for the companies, as it can hamper the sales of the companies, and capture their market share. On the other hand, the growing demand for plant-based proteins is creating attractive opportunities for the manufacturers.

Market Segmentation

On the basis of type, the global active nutrition market can be segmented into consumer health, soft drinks, and packaged food products. The consumer health segment comprises of weight management & wellbeing, sports nutrition, and protein supplements. The high consumption of the proteins is fuelling the growth of the segment. The active nutrition market is expected to project a significant growth rate in the near future. Some of the key factors, such as the inclination of consumers towards fitness are driving the growth of the overall market. Also, the number of recreational and lifestyle users has constantly increased in the recent years.

Regional Analysis


North America accounts for the largest market share of XX% whereas Asia-Pacific is expected to register the highest CAGR, during 2018-2023 (the forecast period). The active nutrition market growth can be attributed to the increasing number of health conscious consumer and the increasing fitness trends along with the high demand for health products. Europe is one among the regions that has high potential for growth of active nutrition market. North America is expected to witness comparatively slower growth as compared to other regions.

Key Developments

  • PepsiCo India Holdings Pvt. Ltd, has launched energy drink Sting, one of its global brands. Company entered Indian energy drink market by the launch of Sting
  • Pepsi launched sports drink, an Organic Gatorade owing to the increasing trend in consumers looking for certified organic food and beverage

Competitive landscape

Some of the leading manufacturers and suppliers of the active nutrition include: Glanbia plc, Hormel Foods Corporation, PepsiCo, General Nutrition Centers, Inc., Abbott Nutrition Inc., GlaxoSmithKline plc, Clif Bar & Company, Post Holdings Inc., The Nature's Bounty Co., Muscle Pharm, Atlantic Multipower UK Limited, Herbalife International of America, Inc., Gametime Hydration Inc., USN (Ultimate Sports Nutrition), and the Coca-Cola Company. These companies focus on expansion of facilities and product portfolio, due to the growing demand for active nutrition in the food industry. 

Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimates sheet in excel

Customization of the Report

  • Value chain analysis
  • Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.


                1.1 Scope of Study

                1.2 Market Definition

                1.3 Executive Summary


                2.1 Study Deliverables

                2.2 Study Assumptions

                2.3 Research Phases


                3.1 Market Overview

                3.2 Market Trends


                4.1 Drivers

                4.2 Restraints

                4.3 Opportunities

                4.4 Industry Attractiveness – Porter’s Five Forces Analysis

                                  4.4.1 Bargaining Power of Suppliers

                                  4.4.2 Bargaining Power of Consumers

                                  4.4.3 Threat of New Entrants

                                  4.4.4 Threat of Substitute Products and Services

                                  4.4.5 Degree of Competition

5. MARKET SEGMENTATION                               

                5.1 By Type

                                  5.1.1 Consumer Health

                                             Weight Management and Wellbeing

                                             Sports Nutrition

                                             Protein Supplements

                                  5.1.2 Soft Drinks

                                             Energy Drinks

                                             Sports Drinks

                                  5.1.3 Packaged Foods

                                             Energy Bars


                5.2 By Form

                                  5.2.1 Powder

                                  5.2.2 Solid

                                  5.2.3 Liquid

                5.3 By Distribution Channel

                                  5.3.1 Hypermarket/Supermarket

                                  5.3.2 Drug & Specialty Stores                       

                                  5.3.3 Online Channels

                                  5.3.5 Others


                6.1 North America

                                  6.1.1 United States

                                  6.1.2 Canada

                                  6.1.3 Mexico

                                  6.1.4 Rest of North America

                6.2 Europe

                                  6.2.1 Spain

                                  6.2.2 United Kingdom

                                  6.2.3 France

                                  6.2.4 Germany

                                  6.2.5 Russia

                                  6.2.6 Italy

                                  6.2.7 Rest of Europe

                6.3 Asia-Pacific

                                  6.3.1 China

                                  6.3.2 India

                                  6.3.3 Japan

                                  6.3.4 Australia

                                  6.3.5 Rest of Asia-Pacific

                6.4 South America

                                  6.4.1 Brazil

                                  6.4.2 Argentina

                                  6.4.3 Rest of South America

                6.5 Africa

                                  6.5.1 South Africa

                                  6.5.2 Rest of Africa    


                7.1 Most Active Companies

                7.2 Market Share Analysis

                7.3 Strategies Adopted by Leading Players


                8.1 Glanbia plc

                8.2 Hormel Foods Corporation

                8.3 PepsiCo

                8.4 General Nutrition Centers, Inc.

                8.5 Abbott Nutrition Inc.

                8.6 GlaxoSmithKline plc.

                8.7 Clif Bar & Company

                8.8 Post Holdings Inc. 

                8.9 The Nature's Bounty Co. 

                8.10 Muscle Pharm

                8.11 Atlantic Multipower UK Limited

                8.12 The Coca-Cola Company

                8.13 Herbalife International of America, Inc.

                8.14 Gametime Hydration Inc.

                8.15 USN (Ultimate Sports Nutrition)

9. Disclaimer

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