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中东和非洲厨房电器产品市场 - 按产品、分销渠道、国家和供应商分类 - 市场趋势和预测(2020 - 2025 年)

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尽管 2009 年经济衰退后一些主要经济体的经济放缓,但全球厨房用具市场仍出现增长。大量替代品的存在正在推动该细分市场,随着经济形势的改善,预计市场将在预测期内出现强劲增长。

家用电器市场在很大程度上是由厨房电器驱动的。随着世界上几个地区陷入经济困境,家用电器的类别正在真正被厨房中常见的小尺寸电器推动。厨房电器包括冰箱、洗碗机、微波炉和烤箱、燃气灶、烟囱等大型电器,以及榨汁机/搅拌机、咖啡和茶壶、烤面包机、空气炸锅等小型电器,以及水壶、刀具、体重秤等非烹饪小物品,刨丝器等

截至 2014 年,中东和非洲的厨房电器市场价值 XX 亿美元,预计到 2020 年将增长至 XX 亿美元,在预测期内以 XX% 的复合年增长率增长。小家电预计将以 XX% 的复合年增长率从 2014 年的 XX 亿美元增长到 2020 年的 XX 亿美元。截至 2014 年,大型家电价值 XX 亿美元,预计美国将以 X% 的复合年增长率增长2020 年将达到 XX 亿美元。在中东和非洲市场,家电市场处于起步阶段,但前景广阔。该市场共有 70 个国家,在可支配收入、购买力和其他因素方面的变化是全球经历的最高的之一。

尽管中东地区经历了与 2008 年危机和欧元区危机的全球情景相似的经济衰退,但该地区已迅速恢复增长。非洲代表了一个高增长国家的集团,拥有许多资源推动国家向前发展,并在快速城市化的情况下在成熟的国家创造城市市场,为新房主销售电器。不断扩大的中产阶级、将新地区纳入城郊和城市市场,以及更多女性加入劳动力队伍,这些都进一步推动了这两个地区家用电器的增长。

具有退税的特色超市一直对中东的游客和其他客户具有吸引力,随着欧元区影响的减弱,这一趋势再次回升。分销尤其倾向于高折扣渠道,包括自有品牌商品店、通过退税和与制造商合作提供高折扣的大型市场,以及由于极具竞争力的折扣和竞争而成为其他卖家主要竞争对手的电子商务。其他优惠。

包括厨房电器在内的家用电器的最新趋势是能源效率和符合物联网(IoT)的连接,其中大多数电器可以远程控制,或配备旨在自动管理电器的传感器。预计仅智能家电就可以推动这一类别的发展,以实现更高的增长率。随着新房和其他房屋的翻新,可以选择适合厨房大小的厨房用具。这些电器配备了装饰,或者在多个价格范围内都没有装饰。

报告中包括的一些著名公司包括伊莱克斯、通用电气、LG 电子、三星、墨菲理查兹、菲利普斯、博世和一系列其他区域制造商。

驱动程序

购买力的提高、城市化率的提高、消费者情绪的改善、大卖场和电子商务网站的竞争性折扣以及家电跨国公司的其他监管优势,为中东和非洲家电市场的复苏提供了动力。

挑战

收入差距、制造商(国际和国内,以及不同的分销商)之间的激烈竞争为中东和非洲的家电市场提供了一个艰难的市场。

报告提供了什么

  • 厨房用具的市场定义以及市场关键驱动因素和限制因素的识别
  • 中东和非洲厨房用具市场的市场分析,包括针对中东和非洲以及区域规模的区域特定评估和竞争分析
  • 确定有助于改变市场情景、增加潜在机会的因素以及确定可以影响中东和非洲市场以及区域规模的关键公司
  • 广泛研究竞争格局部分,包括主要公司的概况及其战略举措和市场份额
  • 影响t的宏观和微观因素的识别与分析
中东和非洲以及区域规模的中东和非洲厨房电器市场
  • 关键市场参与者的完整列表以及对其当前战略利益和关键财务信息的分析
  • 1. Research Methodology

    2. Executive Summary

    3. MARKET OVERVIEW

                    3.1 Overview

                    3.2 Industry Value Chain Analysis

                    3.3 Industry Attractiveness - Porter's 5 Force Analysis

                                    3.3.1 Bargaining Power of Suppliers

                                    3.3.2 Bargaining Power of Consumers

                                    3.3.3 Threat from new entrants

                                    3.3.4 Threat from substitute products

                                    3.3.5 Competitive rivalry within the industry

                    3.4 Industry Policies

    4. MARKET DYNAMICS

                    4.1 Introduction

                    4.2 Drivers

                                    4.2.1 Demand for appliances in End User Market

                                    4.2.2 Changing Lifestyle

                    4.3 Restraints

                                    4.3.1 Lack Of Expertise

                                    4.3.2 Dominance of Traditional Kitchen

                    4.4 Opportunities

                                    4.4.1 Urbanization

                                    4.4.2 Changing Consumer Behavior

    5. Kitchen Appliances Products Market Segmentation, Forecasts and Trends

                    5.1 By Products

                                    5.1.1 Electric Steamers

                                    5.1.2 Water Purifier

                                    5.1.3 Micro Oven

                                    5.1.4 Refrigerators

                                    5.1.5 Air Fryer

                                    5.1.6 Induction Stoves

                                    5.1.7 Dishwashers

                                    5.1.8 Others

                    5.2 By Distribution Channel

                                    5.2.1 Direct Selling

                                    5.2.2 E-commerce

                                    5.2.3 Stores

                                    5.2.4 Others

                    5.3 By Region

                                    5.3.1 Middle East and Africa

                                                    5.3.1.1 United Arab Emirates

                                                    5.3.1.2 Saudi Arabia

                                                    5.3.1.3 South Africa

                                                    5.3.1.4 Israel

                                                    5.3.1.5 Qatar

                                                    5.3.1.6 Others

    6. Vendor Market Share Analysis

    7. Competitive Intelligence - Company Profiles

                    7.1 Phillips

                                    7.1.1 Overview

                                    7.1.2 Products and Services

                                    7.1.3 Financials

                                    7.1.4 Key Developments

                    7.2 Murphy Richards

                                    7.2.1 Overview

                                    7.2.2 Products and Services

                                    7.2.3 Financials

                                    7.2.4 Key Developments

                    7.3 Samsung

                                    7.3.1 Overview

                                    7.3.2 Products and Services

                                    7.3.3 Financials

                                    7.3.4 Key Developments

                    7.4 Bosch

                                    7.4.1 Overview

                                    7.4.2 Products and Services

                                    7.4.3 Financials

                                    7.4.4 Key Developments

                    7.5 Electrolux

                                    7.5.1 Overview

                                    7.5.2 Products and Services

                                    7.5.3 Financials

                                    7.5.4 Key Developments

                    7.6 Panasonic

                                    7.6.1 Overview

                                    7.6.2 Products and Services

                                    7.6.3 Financials

                                    7.6.4 Key Developments

                    7.7 Havells

                                    7.7.1 Overview

                                    7.7.2 Products and Services

                                    7.7.3 Financials

                                    7.7.4 Key Developments

                    7.8 Eureka Forbes

                                    7.8.1 Overview

                                    7.8.2 Products and Services

                                    7.8.3 Financials

                                    7.8.4 Key Developments

                    7.9 IFB

                                    7.9.1 Overview

                                    7.9.2 Products and Services

                                    7.9.3 Financials

                                    7.9.4 Key Developments

                    7.10 LG Corp

                                    7.10.1 Overview

                                    7.10.2 Products and Services

                                    7.10.3 Financials

                                    7.10.4 Key Developments

    8. Investment Analysis

                    8.1 Recent Mergers and Acquisitions

                    8.2 Investment Scenario and Opportunities

    9. Future of Kitchen Appliances Products Market

    LIST OF TABLES

    1: GlobalKitchenAppliancesProductsmarketRevenue,2014-2020($Billion)

    2: KitchenAppliancesProductsmarketRevenue,byProducts,ElectricSteamers,2014-2020($Billion)

    3: KitchenAppliancesProductsmarketRevenue,byProducts,WaterPurifiers,2014-2020($Billion)

    4: KitchenAppliancesProductsmarketRevenue,byProducts,MicroOwen,2014-2020($Billion)

    5: KitchenAppliancesProductsmarketRevenue,byProducts,Refrigerators,2014-2020($Billion)

    6: KitchenAppliancesProductsmarketRevenue,byProducts,AirFryer,2014-2020($Billion)

    7: KitchenAppliancesProductsmarketRevenue,byProducts,InductionStoves,2014-2020($Billion)

    8: KitchenAppliancesProductsmarketRevenue,byProducts,Dishwashers,2014-2020($Billion)

    9: KitchenAppliancesProductsmarketRevenue,byProducts,Others,2014-2020($Billion)

    10: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,,2014-2020($Billion)

    11: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,Supermarkets,2014-2020($Billion)

    12: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,SpecialtyStores,2014-2020($Billion)

    13: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,E-commerce,2014-2020($Billion)

    14: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,DepartmentalStores,2014-2020($Billion)

    15: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,Pharmacies,2014-2020($Billion)

    16: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,Others,2014-2020($Billion)

    17: KitchenAppliancesProductsmarketRevenue,byRegion,MiddleEastandAfrica,2014-2020($Billion)

    18: KitchenAppliancesProductsmarketRevenue,byCountry,Israel,2014-2020($Billion)

    19: KitchenAppliancesProductsmarketRevenue,byCountry,UnitedArabEmirates,2014-2020($Billion)

    20: KitchenAppliancesProductsmarketRevenue,byCountry,SaudiArabia,2014-2020($Billion)

    21: KitchenAppliancesProductsmarketRevenue,byCountry,SouthAfrica,2014-2020($Billion)

    22: KitchenAppliancesProductsmarketRevenue,byCountry,Qatar,2014-2020($Billion)

    23: KitchenAppliancesProductsmarketRevenue,byCountry,Others,2014-2020($Billion)

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