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中国酒店房地产行业 - 到 2022 年的趋势、行业竞争力和预测

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据行业专家称,到 2017 年,酒店房地产仍然是最具潜力的房地产市场。该行业仍然是不可或缺的一部分,在全球经济中发挥着重要作用。目前,塑造该行业的关键主题包括全球化、技术、创新和整合。大规模并购、跨境投资和数据分析等技术已经改变了酒店房地产的全球格局。

尽管开发商和投资者在全球范围内保持活跃,但与去年相比,今年市场参与者对前景采取了更为谨慎的态度。在新供应和高资产定价的情况下,大多数全球市场的增长已经开始放缓。此外,全球经济的不确定性促使市场参与者在未来一年重新审视他们的商业战略。然而,尽管存在地缘政治问题、恐怖主义和经济不确定性,旅游业已显示出实力,旅游业仍然保持高位。未来十年,国际旅客的流动预计将以每年 4% 的速度增长,从而导致对酒店和住宿的需求增加。 

 

就业的积极趋势以及随之而来的对消费者信心的提振,仍然是支撑酒店业绩的强大力量。 

 

在我们关于中国酒店业的报告中,该行业已根据物业类型分为三类——酒店和住宿、水疗和度假村以及其他主题物业。

为讨论而研究的关于运营绩效的关键绩效指标是:

  • 总供应 - 历史和预测
  • 入住率
  • 平均每日房价 (ADR)、每间可用客房收入 (RevPAR) 等

有关主要可交付成果,请参阅目录。 

1. Executive Summary

2. Research Methodology

3. Hospitality RE Market in China - Industry Outlook

                3.1 Economic Activity, Performance and Forecasts

                3.2 Consumer Confidence

                3.3 Employment Rate

                3.4 Demographics and Affluence Metrics

                3.5 Tourism Sector Performance

4. Regulatory Environment,Hospitality RE Laws,Key Policy Initiatives and EHS Trends for the Hospitality RE Market in China

5. Hospitality RE Market in China - Market Dynamics

                5.1 Drivers

                5.2 Restraints

                5.3 Opportunities

                5.4 Challenges

                5.5 Technological Innovations

                5.6 Porter's Five Force Analysis

                5.7 Hospitality RE Market in China - Industry Value Chain Analysis

6. Hospitality RE Market in China - Market Analysis By Property Type

                6.1 Hotels and Accommodation

                                6.1.1 Total Supply:Historical and Forecast

                                6.1.2 Supply Distribution by Property Rating/Accreditation Type

                                6.1.3 Occupancy Rate and Vacancy Rate

                                6.1.4 Market Trends (ADR, RevPAR, Others)

                                6.1.5 New Units/Project Launches

                                6.1.6 Segmentation by Company Owned, Franchised and JV Business Models

                                6.1.7 End Use Analysis(Corporate, Individuals, Service Apartment Trends and Share)

                6.2 Spas and Resorts

                                6.2.1 Total Supply:Historical and Forecast

                                6.2.2 Supply Distribution by Property Rating/Accreditation Type

                                6.2.3 Health and Wellness Trends and Market Share

                                6.2.4 Occupancy Rate and Vacancy Rate

                                6.2.5 Market Trends (ADR, RevPAR, Others)

                                6.2.6 New Units/Project Launches

                                6.2.7 Segmentation by Company Owned, Franchised and JV Business Models

                                6.2.8 End Use Analysis( Corporate and Non-Corporate Usage Trends and Share)

                6.3 Other Themed Properties

                                6.3.1 Supply,Occupancy and Unit Metric Trends by Type

                                                6.3.1.1 Casino Hotels

                                                6.3.1.2 Golf Retreats

                                                6.3.1.3 Gaming Lodges

                                                6.3.1.4 Entertainment Sector (Amusement Parks, Studios, etc.)

                                                6.3.1.5 Others

                                6.3.2 New Units/Project Launches

                                6.3.3 Segmentation by Company Owned, Franchised and JV Business Models

7. Hospitality RE Market in China - Investment Analysis

                7.1 Direct Investment

                7.2 Indirect Investment (HREITs,Others)

                7.3 Hospitality Property Life Cycle Investment Analysis

8. Competitive Landscape of the Hospitality RE Market in China 

                8.1 Market Share Analysis

                8.2 Key Player Profiles

                                8.2.1 Player Portfolio (Brands; Completed, Ongoing & Future Projects; Number of Rooms and other Unit Metrics based on property type)

                                8.2.2 Presence in other real estate sectors

                                8.2.3 Technological Adaption

                                8.2.4 Services offered

                8.3 Urban Commercial Property Prices and Recent Hospitality RE Transactions

                8.4 Fundraising, M&A, JV  Trends

9. Additional Features

                9.1 Internet and Web Service Companies in the Hospitality Sector Landscape

                9.2 Service Providers to the Hospitality Real Estate Industry-property management, software services, etc

                9.3 Competitve Analysis : Loyalty Management and Subscription/Memberships Model in Hospitality Sector

10. Sources

11. Disclaimer

Abbreviations                                    

Hospitality    REHospitality Real Estate             

EHS               Environmental, Health and Safety

ADR               Average Daily Rate                         

RevPAR        Revenue Per Available Room    

JVJoint         Venture                              

M&A             Mergers and Acquisitions

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