亚太功能性饮料市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

亚太功能性饮料市场按产品类型(能量饮料、强化果汁、运动饮料、乳制品和乳制品替代饮料和其他产品类型)、分销渠道(超市/大卖场、药店、便利店、在线零售和其他分销渠道)和地理(中国、印度、日本、澳大利亚和亚太其他地区)。该报告提供了上述所有细分市场的市场规模和市场价值预测(百万美元)。

市场快照

Asia Pacific Functional Beverage Market - Summary
Study Period: 2016 -2027
Base Year: 2021
CAGR: 7.5 %

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市场概况

预计亚太地区功能性饮料市场在预测期内(2022-2027 年)的复合年增长率为 7.5%。

随着 COVID-19 的突然影响,市场对提供免疫健康等功能性益处的产品的需求激增,这可能对市场产生积极影响。此外,亚太地区市场在 2019-2020 年的增长率约为 6.9%。

对创新产品(如植物性和无乳糖饮料产品)的需求不断增长,推动了市场研究。由于各种创新功能饮料品种的出现以及千禧一代人口不断增长的需求,亚太地区功能饮料市场正在出现强劲增长。

该地区不断增长的城市中产阶级人口的忙碌生活方式以及个人饮食中缺乏能量和营养物质正在推动功能性饮料市场的发展。中国和日本市场的需求正在推动该地区的市场增长。印度有望成为亚太地区增长最快的市场之一。市场以能量饮料为主,运动饮料紧随其后。

Scope of the report

A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health benefit. The Asia-Pacific functional beverage market is segmented by product type into energy drinks, fortified juices, sports drinks, dairy and dairy alternative drinks, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies, convenience stores, online retailing, and other distribution channels. The report also includes the geographical segmentation of the report that includes China, India, Japan, Australia, and Rest of Asia-Pacific. or each segment, the market sizing and forecast have been done based on value (in USD million).

By Product Type
Energy Drinks
Sports Drinks
Fortified Juices
Dairy and Dairy Alternative Beverage
Other Types
By Distribution Channel
Supermarkets/Hypermarkets
Health Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography
China
India
Japan
Australia
Rest of Asia-Pacific

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主要市场趋势

市场上的风味创新

消费者越来越被功能性饮料带来的健康益处所吸引。尽管肠道健康和功能性食品现象已经影响到菜单的各个方面,但饮料类别拥有风味创新的最大机会。这将饮料行业与维生素和补充剂混合在一起,使羽衣甘蓝和姜黄等营养丰富的成分找到了天然的家园。调味品行业的创新已将天然异茉莉酮和天然芙蓉提取物等成分制成功能性饮料。此外,2021 年 3 月,红牛推出了新的火龙果口味。 

Asia-Pacific Functional Beverage Market

中国占据市场主要份额

中国功能性饮料市场正在不断增长,这得益于国内外企业纷纷推出新产品,以在竞争激烈的市场中占据更多市场份额。忙碌的生活方式,加上该国不断增长的城市中产阶级人口,也在推动销售。越来越多的企业将中国视为功能性饮料的广阔市场,并因此在市场上推出新产品。例如,法国食品制造商达能正在向中国的贸易商提供一种名为 Mi-PRD 的新型维生素饮料。能量饮料在寻求从食物或饮料中获得特定健康益处的人们中越来越受欢迎。

Asia-Pacific Functional Beverage Market-2

竞争格局

亚太地区功能性饮料市场竞争激烈,各行各业各行各业。由于该地区的高增长潜力,大多数公司都在努力扩大其在市场上的影响力。市场上的一些主要参与者是百事可乐公司、红牛公司、可口可乐公司和达能 SA Monster Beverage Corporation 产品定价是公司采用的另一种策略。一家公司在功能性饮料行业未来的成长取决于其分销渠道和产品清单的创新,以及利润丰厚的包装风格。

竞争格局

亚太地区功能性饮料市场竞争激烈,各行各业各行各业。由于该地区的高增长潜力,大多数公司都在努力扩大其在市场上的影响力。市场上的一些主要参与者是百事可乐公司、红牛公司、可口可乐公司和达能 SA Monster Beverage Corporation 产品定价是公司采用的另一种策略。一家公司在功能性饮料行业未来的成长取决于其分销渠道和产品清单的创新,以及利润丰厚的包装风格。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Energy Drinks

      2. 5.1.2 Sports Drinks

      3. 5.1.3 Fortified Juices

      4. 5.1.4 Dairy and Dairy Alternative Beverage

      5. 5.1.5 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 China

      2. 5.3.2 India

      3. 5.3.3 Japan

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 PepsiCo Inc.

      2. 6.4.2 Red Bull GmbH

      3. 6.4.3 The Coca-Cola Company

      4. 6.4.4 Danone SA

      5. 6.4.5 Monster Beverage Corporation

      6. 6.4.6 Keurig Dr Pepper Inc.

      7. 6.4.7 Fonterra Co-operative Group

      8. 6.4.8 Rockstar Inc.

      9. 6.4.9 Otsuka Holdings

      10. 6.4.10 Tan Hiep Phat Group

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Functional Beverages Market market is studied from 2016 - 2027.

The Asia-Pacific Functional Beverages Market is growing at a CAGR of 7.5% over the next 5 years.

The Asia-Pacific Functional Beverages Market is valued at 168 Billion USD in 2016.

Red Bull GmbH, Monster Beverage Corporation, Fonterra Co-operative Group, The Coca-Cola Company, PepsiCo, Inc are the major companies operating in Asia-Pacific Functional Beverages Market.

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