市场快照

Study Period: | 2016 - 2026 |
Base Year: | 2021 |
CAGR: | 9.6 % |
Fastest Growing Segment: | India |
Largest Segment: | Supermarkets/ Hypermarkets |
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市场概况
预计亚太地区运动饮料市场在预测期内(2020-2025 年)将以 9.6% 的复合年增长率增长。
- 亚太地区的饮料公司正专注于增加对其运动饮料细分市场的需求,这得益于受欢迎的运动员和名人的各种代言、促销活动和活动等。此外,观察到运动饮料公司对其产品进行了重大开发,并专注于饮料的健康方面。
- 亚太运动饮料市场尚未发挥其实际潜力,因为该产品在许多国家的消费者中的知名度仍然很低。
报告范围
亚太运动饮料市场的范围按包装分为宠物瓶和罐;并通过分销渠道进入超市/大卖场、便利店、在线零售渠道和其他分销渠道。此外,该研究还分析了亚太地区新兴和成熟市场的运动饮料市场,包括中国、日本、印度、澳大利亚和亚太其他国家/地区。
By Packaging | |
Pet Bottles | |
Cans |
By Distribution Channel | |
Supermarkets/Hypermarkets | |
Convenience stores | |
Online retail channels | |
Other distribution channels |
By Country | |
India | |
China | |
Australia | |
Japan | |
Rest of Asia-Pacific |
主要市场趋势
健身管理计划越来越受欢迎
随着健身计划的日益普及和对健康生活方式的日益重视,运动饮料的消费量显着增加,因为它有助于补充身体水分。例如,新加坡每年举办 100 多项本地和国际体育赛事,其中包括马拉松、铁人三项和世界锦标赛决赛。运动饮料的消费便利,例如具有可识别成分和先进配方的即饮产品,是该地区发展中成功的关键。此外,观察到公司自己组织了一些健身计划,比如马拉松,以推广他们的运动饮料。例如,可口可乐在马尔代夫组织了其 LONG RUN 2018 马拉松。

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印度是增长最快的市场
运动饮料的概念对印度消费者来说相对较新,但随着其认知度和可用性的逐渐提高,运动饮料行业在近期的价值和数量方面都出现了高速增长。运动饮料需求增加的原因是小型独立便利店的产品存在。百事可乐公司是运动饮料市场的主要参与者之一,在该国拥有可观的消费者基础。该公司的强势地位可归功于其旗舰品牌佳得乐,由于其先发优势,该品牌现在在印度可与运动饮料互换使用。总体而言,在新产品创新和新兴健身趋势的推动下,印度运动饮料市场为潜在参与者提供了有利可图的机会。

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竞争格局
亚太运动饮料市场包括 AJE Group、PepSico Inc、Asociación Familiar Mulliez、Lucozade Ribena Suntory Limited、Staminade、Otsuka Pharmaceutical Co. Ltd、Pure Sports Nutrition 和 The Coca-Cola Company 的公司概况。2019 年 4 月 - 可口可乐公司宣布将在印度推出其运动饮料 Powerade,以与百事佳得乐运动饮料竞争。Powerade 目前通过进口在印度销售,该公司计划在印度推出本地制造的版本。
Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porters 5 Force Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Packaging
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5.1.1 Pet Bottles
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5.1.2 Cans
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5.2 By Distribution Channel
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5.2.1 Supermarkets/Hypermarkets
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5.2.2 Convenience stores
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5.2.3 Online retail channels
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5.2.4 Other distribution channels
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5.3 By Country
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5.3.1 India
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5.3.2 China
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5.3.3 Australia
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5.3.4 Japan
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5.3.5 Rest of Asia-Pacific
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Strategies Adopted by Key Players
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6.3 Market Share Analysis
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6.4 Company Profiles
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6.4.1 Pepsico Inc
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6.4.2 Woodbolt Distribution LLC
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6.4.3 Otsuka Pharmaceutical Co. Ltd
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6.4.4 Asociacion Familiar Mulliez
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6.4.5 PepsiCo, Inc.
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6.4.6 AJE Group
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6.4.7 Pure Sports Nutrition
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6.4.8 Staminade
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6.4.9 Lucozade Ribena Suntory Limited
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The Asia-Pacific Sports Drink Market market is studied from 2016 - 2026.
What is the growth rate of Asia-Pacific Sports Drink Market?
The Asia-Pacific Sports Drink Market is growing at a CAGR of 9.6% over the next 5 years.
What is Asia-Pacific Sports Drink Market size in 2026?
The Asia-Pacific Sports Drink Market is valued at India in 2026.
Who are the key players in Asia-Pacific Sports Drink Market?
Pepsico Inc, Woodbolt Distribution LLC, Otsuka Pharmaceutical Co. Ltd, Asociación Familiar Mulliez are the major companies operating in Asia-Pacific Sports Drink Market.