Window Films Market Size, Share - Segmented by Type (UV Blocking Films, Decorative Films, Safety & Security Films, Privacy Films, Insulating Films), End-user Industry (Automotive, Building & Construction, Marine), and Geography - Growth, Trends, and Forecast (2019 - 2024).

Window Films Market Size, Share - Segmented by Type (UV Blocking Films, Decorative Films, Safety & Security Films, Privacy Films, Insulating Films), End-user Industry (Automotive, Building & Construction, Marine), and Geography - Growth, Trends, and Forecast (2019 - 2024).

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Window Films Market Size

The window films market is expected to register a moderately high growth rate during the forecast period, 2018-2023. In 2017, Asia-Pacific dominated the global window films market owing to increasing demand from the automotive and construction industry.

Increasing Demand from the Automotive Industry to Drive the Window Films Market

Window films are highly used in the automotive industry due to their increased privacy, excessive heat resistivity, UV resistivity, and security purposes amongst others. Growing automotive production primarily in Asia-Pacific and European countries is expected to drive the market. The global automotive production increased by 2.4% in 2017, with further growth expected in years to come. Such positive growth is expected to drive the market through the forecast period.

Building & Construction – The Dominating End-User Industry

In 2017, building and construction segment dominated the global window films market. In building & construction industry, window films are used to reduce glare and heating, diminish the fading of fabric & furniture, security reasons, and to increase the comfort level of residents. The global construction industry is expected to reach USD 8 trillion by 2030, with countries, such as India, China, and Indonesia taking the lead. Such positive growth is expected to drive the market for window films in building and construction sector through the forecast period. 

Asia-Pacific Region Holds the Largest Share in Window Films Market

Asia-Pacific accounted for the largest regional market in the global window films market in 2017 and is also expected to register the fastest growth through the forecast period. Asia-Pacific has the largest market for automotive production and also has the largest number of investments both in its residential and infrastructural sector. China dominated the Asia-Pacific market owing to significant investments in its construction sector and the growing automotive production in the country.

                                            Window Films Market by Region

Window Films Market Major Players:  

  • 3M,
  • American Standard Window Film,
  • Eastman Performance Films, LLC,
  • Saint-Gobain Performance Plastics Corporation.
  • Toray Plastics (America), Inc.

Reason to Purchase Window Films Market Report

  • Analyzing various perspectives of the market with the help of Porter’s five forces analysis
  • To understand which type and end-user industry, will dominate the market
  • To identify which countries are expected to witness the fastest growth during the forecast period
  • Identify the latest developments, market shares and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet (in excel)

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1. Introduction

                1.1 Scope of the Window Films Market Report

                1.2 Window Films Market Definition

                1.3 Window Films Market Study Assumptions

                1.4 Window Films Market Study Deliverables

                1.5 Research Phases

2. Window Films Market Executive Summary

3. Window Films Market Insights

                3.1 Industry Value Chain Analysis

                3.2 Industry Attractiveness – Porter’s Five Forces Analysis

                                3.2.1 Bargaining Power of Suppliers

                                3.2.2 Bargaining Power of Consumers

                                3.2.3 Threat of New Entrants

                                3.2.4 Threat of Substitute Products and Services

                                3.2.5 Intensity of Competitive Rivalry

4. Market Dynamics

                4.1 Window Films Market Drivers

                                4.1.1 Growing Demand From Automotive Industry

                                4.1.2 Increasing Demand From Construction Industry

                                4.1.3 Other Drivers

                4.2 Window Films Market Restraints

                                4.2.1 Growing Smart Glass Market

                                4.2.2 Technical, Warranty, and Installation Issues

                4.3 Window Films Market Opportunities

                                4.3.1 Growing Concerns Regarding UV Protection

5. Market Segmentation and Analysis (Market Size, Growth, and Forecast)

                5.1 Window Films Market By Type

                                5.1.1 UV Blocking Films

                                5.1.2 Decorative Films

                                5.1.3 Safety & Security Films

                                5.1.4 Privacy Films

                                5.1.5 Insulating Films

                                5.1.6 Others

                5.2 Window Films Market By End-User Industry

                                5.2.1 Automotive

                                5.2.2 Building & Construction



                                       Infrastructural & Institutional

                                5.2.3 Marine

                                5.2.4 Others

6. Window Films Market Regional Analysis (Market Size, Growth, and Forecast)

                6.1 Asia-Pacific Window Films Market Size (2018-23)

                                6.1.1 China Window Films Market Size (2018-23)

                                6.1.2 India

                                6.1.3 Japan

                                6.1.4 South Korea

                                6.1.5 Australia & New Zealand

                                6.1.6 ASEAN Countries

                                6.1.7 Rest of Asia-Pacific

                6.2 North America

                                6.2.1 United States

                                6.2.2 Canada

                                6.2.3 Mexico

                                6.2.4 Rest of North America

                6.3 Europe

                                6.3.1 Germany

                                6.3.2 United Kingdom

                                6.3.3 France

                                6.3.4 Italy

                                6.3.5 Spain

                                6.3.6 Nordic Countries

                                6.3.7 Rest of Europe

                6.4 South America

                                6.4.1 Brazil

                                6.4.2 Argentina

                                6.4.3 Rest of South America

                6.5 Middle East & Africa (MEA)

                                6.5.1 Saudi Arabia

                                6.5.2 UAE

                                6.5.3 South Africa

                                6.5.4 Rest of Middle East & Africa (MEA)

7. Window Films Market Competitive Landscape

                7.1 Mergers & Acquisitions, Joint Ventures, Collaborations and Agreements

                7.2 Market Share Analysis**

                7.3 Strategies Adopted by Leading Players

8. Window Films Market Company Profiles  (Overview, Financials**, Products & Services, and Recent Developments)

                8.1 3M

                8.2 American Standard Window Film

                8.3 Armolan 

                8.4 Decorative Films, LLC

                8.5 Eastman Performance Films, LLC

                8.6 Hanita Coatings

                8.7 Johnson Window Films, Inc. 

                8.8 Madico, Inc.

                8.9 NEXFIL USA

                8.10 Rayno

                8.11 Reflectiv

                8.12 Saint-Gobain Performance Plastics Corporation

                8.13 SolarGard

                8.14 The Window Film Company

                8.15 Toray Plastics (America), Inc.

                *List Not Exhaustive

9. Disclaimer

**Subject to Feasibility & Availability on Public Domain

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