Wallpaper Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Wallpaper Market Analysis

The Wallpaper Market size is estimated at USD 2.26 billion in 2024, and is expected to reach USD 2.69 billion by 2029, growing at a CAGR of 3.59% during the forecast period (2024-2029).

Wallpapers are cost-effective, hence are increasingly being adopted over traditional wall painting practices.

• Rising disposable incomes and the rapid rise of urbanization have overwhelmingly replaced rural cultures and have helped drive historical changes in human social roots on a global scale. As a result, many wall coverings and other modern products, such as very low heat transfer window frames, electrical cables and pipes, easy-to-clean floors, and light-reflecting roofs, are growing.
• Wallpapers available today with technological advancements help elevate rooms or living spaces and are available in wide varieties, driving the market demand while allowing consumers to choose what they want. Moreover, according to Housing.com, in February 2022, wallpapers can be used for ceiling surfaces, closets, door panels, and framed art to brighten the home. Wallpaper is also suitable for areas with clean lines and a few curves, such as table tops, mirror frames, picture frames, stools, chests of drawers, and open wall units.
• The preference for eco-friendly wallpaper is another factor driving the demand for vinyl-based products. The energy consumption required to manufacture vinyl wallpaper is only half that of paper wallpaper. On the other hand, the need for commercial wallpaper is also fueled by an increasing number of restaurants, clubs, bars, and cafes around the world, where wallpaper plays an important role in attracting customers and giving them a feeling of well-being and relaxation.
• Moreover, with the advent of graphic design and new reproduction methods, wallpaper has become the next breakthrough in design and decoration. Major design firms such as Brooklyn's Calico have enabled wallpaper to enter homes.
• Acording to Nagai Co., Ltd in October 2021, a large amount of plasticizer is added to vinyl chloride to give it flexibility during wallpaper processing. In addition to plasticizers, various chemicals are used, such as fungicides, flame retardants, and dyes. Over time, these chemicals are released into the room as volatile organic compounds (VOCs). These VOCs cause various symptoms, including headaches, dizziness, and blinking eyes. Such factors can be challenging for the market.
• With the outbreak of COVID-19, the wall covering market did not grow significantly due to a decrease in advertising across the various part of the world. Because of the global lockdown, the construction industry, as well as the trade, has taken a hit. Due to the direct impact of these factors, the wallpaper market was affected. Moreover, consumer spending is also likely to decrease due to the pandemic's economic slowdown.

Wallpaper Market Trends

Non-Woven Wallpaper Type Segment is Expected to Hold Significant Market Share

Wallpaper Industry Segmentation

Wallpaper protects walls from accidental stains and scratches, adding quality and grandeur to bare walls. It is also useful for interior design by customizing different colors and patterns. The studied market is segmented based on the wallpaper and application type. The studied market briefs about the Covid-19 impact on the market and recent developments adopted or innovated by the major players across the globe.

The wallpaper market is segmented by wallpaper type (vinyl-based, non-woven, paper-based, fabric wallpaper, and other wallpaper types), application (commercial and non-commercial), and geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). 

The market sizes and forecasts are provided in terms of value in USD billion for all the above segments.