Wallpaper Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Global Wallpaper Market Companies & Size and it is Segmented by Wallpaper Type (Vinyl-based, Non-Woven, Paper-based, Fabric Wallpaper, and Other Wallpaper Types), Application (Commercial and Non-Commercial), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The market size and forecasts are provided in terms of value in USD billion for all the above segments.

Wallpaper Market Size

Wallpaper Market Summary
share button
Study Period 2018 - 2028
Market Size (2023) USD 2.18 Billion
Market Size (2028) USD 2.60 Billion
CAGR (2023 - 2028) 3.59 %
Fastest Growing Market Asia Pacific
Largest Market Europe

Major Players

Wallpaper Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Wallpaper Market Analysis

The Wallpaper Market size is expected to grow from USD 2.18 billion in 2023 to USD 2.60 billion by 2028, at a CAGR of 3.59% during the forecast period (2023-2028).

Wallpapers are cost-effective, hence are increasingly being adopted over traditional wall painting practices.

  • Rising disposable incomes and the rapid rise of urbanization have overwhelmingly replaced rural cultures and have helped drive historical changes in human social roots on a global scale. As a result, many wall coverings and other modern products, such as very low heat transfer window frames, electrical cables and pipes, easy-to-clean floors, and light-reflecting roofs, are growing.
  • Wallpapers available today with technological advancements help elevate rooms or living spaces and are available in wide varieties, driving the market demand while allowing consumers to choose what they want. Moreover, according to Housing.com, in February 2022, wallpapers can be used for ceiling surfaces, closets, door panels, and framed art to brighten the home. Wallpaper is also suitable for areas with clean lines and a few curves, such as table tops, mirror frames, picture frames, stools, chests of drawers, and open wall units.
  • The preference for eco-friendly wallpaper is another factor driving the demand for vinyl-based products. The energy consumption required to manufacture vinyl wallpaper is only half that of paper wallpaper. On the other hand, the need for commercial wallpaper is also fueled by an increasing number of restaurants, clubs, bars, and cafes around the world, where wallpaper plays an important role in attracting customers and giving them a feeling of well-being and relaxation.
  • Moreover, with the advent of graphic design and new reproduction methods, wallpaper has become the next breakthrough in design and decoration. Major design firms such as Brooklyn's Calico have enabled wallpaper to enter homes.
  • Acording to Nagai Co., Ltd in October 2021, a large amount of plasticizer is added to vinyl chloride to give it flexibility during wallpaper processing. In addition to plasticizers, various chemicals are used, such as fungicides, flame retardants, and dyes. Over time, these chemicals are released into the room as volatile organic compounds (VOCs). These VOCs cause various symptoms, including headaches, dizziness, and blinking eyes. Such factors can be challenging for the market.
  • With the outbreak of COVID-19, the wall covering market did not grow significantly due to a decrease in advertising across the various part of the world. Because of the global lockdown, the construction industry, as well as the trade, has taken a hit. Due to the direct impact of these factors, the wallpaper market was affected. Moreover, consumer spending is also likely to decrease due to the pandemic's economic slowdown.

Wallpaper Market Trends

Non-Woven Wallpaper Type Segment is Expected to Hold Significant Market Share

  • Non-woven wallpaper is popular in the market due to its versatility and ease of use. Unlike traditional wallpaper, made from paper or vinyl, non-woven wallpaper is made from synthetic and natural fibers, such as polyester and cellulose.
  • Non-woven wallpaper is known for its user-friendly installation process. It does not require any soaking time or pasting of the wallpaper itself. Instead, the adhesive is applied directly to the wall, making hanging easier and quicker.
  • Non-woven wallpaper is highly durable and resistant to wear and tear. It can withstand moisture, making it suitable for use in areas with high humidity, such as bathrooms and kitchens. It is also less likely to tear during installation or removal.
  • Non-woven wallpaper allows the walls to breathe, preventing mold or mildew growth. This feature makes it a choice for spaces where ventilation is a concern.
  • Non-woven wallpaper offers various designs, patterns, and textures, catering to various interior design preferences. It can mimic the appearance of fabric, textured surfaces, or even murals, providing a versatile and visually appealing option for homeowners and designers. 
  • According to the Office for National Statistics (United Kingdom), the revenue projection for the manufacture of wallpaper in the United Kingdom has been updated. It is now anticipated to reach approximately USD 106.73 million by 2024. Please note that this projection is subject to change and should be considered an estimate based on the available data.
Wallpaper Market - Industry Revenue of Wallpaper Manufacturer, United Kingdom, in USD Million, 2020 - 2024

Europe Region is Expected to Hold Significant Market Share

  • The European wallpaper market is a significant segment of the global wallpaper industry. Europe is known for its rich history, architectural heritage, and design culture, which contributes to the demand for wallpapers in the region.
  • Companies are incorporating digital printing of wallpaper products to enhance sustainability. Digital printing of wallpapers is a sustainable method for creating wall decor because it reduces the waste produced during the design process. The digital printing process does not require the creation of plates, and it uses four times less ink.
  • Environmental consciousness and sustainability are gaining importance in the European market. Consumers are increasingly seeking eco-friendly and sustainable wallpaper options. This has led to the availability of wallpapers made from recycled materials, water-based inks, and environmentally friendly production processes.
  • In recent years, according to Ambientha, Italy, the choice of wallpaper to decorate walls in offices and houses such as shops is back at the forefront. Compared to traditional wallpaper, the development of new backings, different materials, and advances in digital technology have made it possible to create durable, personalized, and aesthetically pleasing decorations. Wallpaper is an interior design suitable for all types of environments.
  • European consumers have a preference for high-quality and luxurious wallpapers. There is a demand for premium materials, intricate designs, and unique patterns. This demand has led to the availability of a wide range of wallpaper options in the market.
  • Moreover, according to European Commission, the degree of urbanization in Europe is expected to increase to around 83.7% by 2050. The share of the total population living in rural areas, while cities and towns experienced a smooth and steady increase. The total population of functional urban areas (FUAs) in Europe is projected to grow by an average of 4% by 2050. An increase in urbanization will leverage the wallpaper market across the region.
Wallpaper Market - Growth Rate by Region

Wallpaper Industry Overview

The wallpaper market is highly fragmented with the precence of major players like York Wall Coverings Inc., Brewster Home Fashion LLC, F. Schumacher & Co, AS Creation Tapeten AG, and Sangetsu Corporation. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In May 2023, Asian Paints announced the launch of the homes studio in Chennai and the 2023 collection for home decor. The studio offers a garden selection of fabrics, wallpapers, bedding, and rugs.

In August 2022, Sanderson Design Group, one of the luxury interior designs and furnishings firms, announced a new partnership with Disney. The Group's Sanderson brand will be permitted to manufacture wallpapers and textiles based on a wide range of Disney Classic properties under the terms of the licensing arrangement.

Wallpaper Market Leaders

  1. York Wall Coverings Inc.

  2. Brewster Wallpaper Corporation

  3. F. Schumacher & Co

  4. AS Creation Tapeten AG

  5. Sangetsu Corporation

*Disclaimer: Major Players sorted in no particular order

Wallpaper Market Concentration

Wallpaper Market News

  • March 2023: Erin Napier, known for her role in the TV show Hometown, has recently collaborated with the oldest wallpaper manufacturer in the United States, York Wallcoverings, to introduce a new collection. The collection, named the Erin and Ben Napier Co. Collection, offers a variety of peel-and-stick wallpapers featuring whimsical flowers and folk art-inspired designs. This delightful collection is expected to captivate color-loving Southerners, who will undoubtedly be enamored by its charming aesthetics.
  • September 2022: Schumacher, a significant US design business, announced the inauguration of its first showroom in Nashville, TN. It will have a typical to-the-trade showroom experience for interior designers alone and a separate luxury boutique for designers and design fans to source smaller products.

Wallpaper Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitutes

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Assessment of Impact of COVID-19 on the Industry


    1. 5.1 Market Drivers

      1. 5.1.1 Growing Trends of Aesthetics

      2. 5.1.2 High Demand for Non-woven Wallpapers

    2. 5.2 Market Challenges

      1. 5.2.1 Stringent Regulations and High Costs


    1. 6.1 By Wallpaper Type

      1. 6.1.1 Vinyl Wallpaper

      2. 6.1.2 Non-woven Wallpaper

      3. 6.1.3 Paper-based Wallpaper

      4. 6.1.4 Fabric Wallpaper

      5. 6.1.5 Other Wallpaper Types

    2. 6.2 By Appliaction

      1. 6.2.1 Commercial

      2. 6.2.2 Non-commercial

    3. 6.3 By Geography

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia Pacific

      4. 6.3.4 Latin America

      5. 6.3.5 Middle East and Africa


    1. 7.1 Company Profiles

      1. 7.1.1 York Wall Coverings Inc.

      2. 7.1.2 Brewster Home Fashion LLC

      3. 7.1.3 F. Schumacher & Co

      4. 7.1.4 AS Creation Tapeten AG

      5. 7.1.5 Sangetsu Corporation

      6. 7.1.6 Erismann & Cie. GmbH

      7. 7.1.7 Laura Ashley Holdings PLC

      8. 7.1.8 Grandeco Wallfashion Group

      9. 7.1.9 Sanderson Design Group PLC

      10. 7.1.10 Tapetenfabrik Gebr. Rasch GmbH & Co. KG

      11. 7.1.11 LEN-TEX Corporation

      12. 7.1.12 Asian Paints Ltd

      13. 7.1.13 Gratex Industries Ltd

    2. *List Not Exhaustive


**Subject to Availability

Wallpaper Industry Segmentation

Wallpaper protects walls from accidental stains and scratches, adding quality and grandeur to bare walls. It is also useful for interior design by customizing different colors and patterns. The studied market is segmented based on the wallpaper and application type. The studied market briefs about the Covid-19 impact on the market and recent developments adopted or innovated by the major players across the globe.

The wallpaper market is segmented by wallpaper type (vinyl-based, non-woven, paper-based, fabric wallpaper, and other wallpaper types), application (commercial and non-commercial), and geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). 

The market sizes and forecasts are provided in terms of value in USD billion for all the above segments.

By Wallpaper Type
Vinyl Wallpaper
Non-woven Wallpaper
Paper-based Wallpaper
Fabric Wallpaper
Other Wallpaper Types
By Appliaction
By Geography
North America
Asia Pacific
Latin America
Middle East and Africa

Report scope can be customized per your requirements. Click here.

You can also purchase parts of this report. Do you want to check out a section wise price list?

Wallpaper Market Research FAQs

The Wallpaper Market size is expected to reach USD 2.18 billion in 2023 and grow at a CAGR of 3.59% to reach USD 2.60 billion by 2028.

In 2023, the Wallpaper Market size is expected to reach USD 2.18 billion.

York Wall Coverings Inc., Brewster Wallpaper Corporation, F. Schumacher & Co, AS Creation Tapeten AG and Sangetsu Corporation are the major companies operating in the Wallpaper Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Europe accounts for the largest market share in Wallpaper Market.

Wallpapers Industry Report

Statistics for the 2023 Wallpapers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Wallpapers analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!