Market Trends of Vietnam Furniture Industry
Bedroom Furniture is Driving the Market
- Bedroom furniture includes beds, bedside tables, chest of drawers, wall-mounted shelves, kids' beds, and more. A key driver fuelling the market's growth is the rising standard of living, leading to the increased introduction of premium products. With an increase in disposable income, the consumers' spending capacity and expenditure on luxury goods and services are increasing.
- Moreover, the demand for wooden bedroom furniture is increasing exponentially all around the globe as wooden is more durable, strong, and reliable. As Vietnam is one of the largest producers of wooden furniture, the demand for wooden bedroom furniture is increasing. Vietnam is one of the largest wooden furniture supply markets for the United States. United States imports of wooden furniture in 2022 reached USD 21.8 billion, according to the US International Trade Commission. Vietnam is the largest supply market for wooden furniture in the US, with a share of 36.4%.
- Economic growth, rising individual household incomes, and the increasing number of independent dwellings have driven consumers to spend on premium bedroom furnishing products. As rooms get smaller, consumers are increasingly looking for compact and easily movable furniture to use the available space efficiently.
- Industry experts have recorded a lower demand for bedroom furniture in the country in 2022 due to factors like increases in raw material prices, labor shortages, and factory capacity. Still, industry experts have also noticed a spike in demand for bedroom furniture in 2023, and the rise in demand is expected to continue in the forecast period.
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Export of Wood Products is Driving the Market
- The Vietnam Timber and Forest Products Association (VIFORES) has said that the wood products of Vietnam have developed strongly and achieved impressive growth and are expected to achieve a growth of 7-9% in the forecast period. Vietnam is currently the world's leading exporter of wood products.
- The wooden products sector has now become a key exporter of the Vietnamese economy. The United States is a top export market. Another important export market of Vietnamese wood and wood furniture in China. Vietnam is one of the Chinese market's biggest wood and wooden furniture suppliers, together with Italy and Poland.
- Vietnam's wood businesses have recently made strong and effective changes in technologies and governance to ensure they are competitive within global market trends. The continuous development of technology and new trade deals will boost demand for the Vietnamese wood and furniture industry. Furniture exports are oriented particularly towards North America and Europe, whereas most fuelwood exports are destined mainly for Japan and South Korea.
