Veterinary PoC (Point-of-Care) Diagnostics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Veterinary PoC (Point-of-Care) Diagnostics Market is segmented by Product Type (Consumables, Reagents & Kits, and Analyzing Instruments & Devices), By Animal Type (Companion Animals and Livestock Animals), By Test Type (Molecular Diagnostics, Immunodiagnostics, Hematology, Urinalysis, Clinical Biochemistry, and Other Technologies), By End User (Veterinary Hospitals & Clinics, and Home Care Settings), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The report offers the value (in USD million) for the above segments.

Veterinary PoC (Point-of-Care) Diagnostics Market Size

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Veterinary PoC (Point-of-Care) Diagnostics Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 9.60 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Medium

Major Players

Veterinary PoC (Point-of-Care) Diagnostics Market  Major Players

*Disclaimer: Major Players sorted in no particular order


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Veterinary PoC (Point-of-Care) Diagnostics Market Analysis

The Veterinary PoC (Point-of-Care) Diagnostics Market is expected to register a CAGR of 9.6% over the forecast period.

The COVID-19 pandemic has initially had a slightly positive impact on the veterinary PoC (point-of-care) diagnostics market. At the onset of the novel coronavirus pandemic, a public lockdown was imposed. Due to the imposition of lockdown and social distancing, several factors led to a surge in pet adoption by people, which was helpful in getting rid of the loneliness and anxiety caused by isolation. As COVID-19 emerged from animals, the government, healthcare organizations, and media helped to raise awareness about the risk of zoonotic disease spread during the pandemic. The collective efforts of these bodies lead to increased knowledge of zoonotic infections, prevention, and hygiene for companion and livestock animals. Some of the leading companies operating in the veterinary PoC diagnostic market have witnessed mild growth in their revenues. For instance, IDEXX reported growth of only 3% from 2019 to 2020 and 27% growth from 2020 to 2021 in its veterinary, software, services, and diagnostic imaging systems segments.

Further, Zoetis reported revenue growth of only 7% from 2019 to 2020 and 16% growth in its revenue from 2020 to 2021 in its veterinary, software, services, and diagnostic imaging systems segments. In March 2020, IDEXX announced that it had found no positive results in pets with SARS-CoV-2. The company evaluated thousands of feline and canine samples to validate the new veterinary diagnostic test for the virus. This shows that the market for veterinary PoC has been mildly impacted by the pandemic, and the companies achieved robust growth in 2021. Thus, the COVID-19 outbreak had a mildly positive impact on the market's growth in its preliminary phase, with more pet adoptions and an increase in veterinary PoC testing. Moreover, the market is expected to grow further at a stable pace with the increasing demand for zoonotic disease diagnosis globally.

Furthermore, the increasing prevalence of zoonotic infections and their transmission to humans globally aided market growth. The market's growth is driven by the rising prevalence of zoonotic diseases and their transmission to humans, increasing pet adoptions and the number of veterinary healthcare professionals, and increasing research into veterinary disease diagnosis. According to a study published in the Faculty Reviews 2022, over 60% of the infections in humans have zoonotic origins, and over 40% of the infections have either emerged from non-zoonotic sources or co-evolved with humans. Recently, there have been several zoonotic-origin infections that resulted in an outbreak and have impacted the human population globally. Apart from the novel coronavirus, some zoonotic infections have recently impacted humans, including swine flu, Ebola, monkeypox, the zika virus, and others. According to the World Health Organization (WHO) 2022, there were over 130 reported cases of Ebola in the Democratic Republic of the Congo in 2020. On April 23, 2022, an outbreak of Ebola was declared by the health authority of the Congo. In July 2022, WHO declared the current monkeypox outbreak a public health emergency of international concern (PHEIC), overriding the WHO Emergency Committee. By November 2022, WHO had confirmed over 80,221 cases and 52 deaths from monkeypox in over 110 nations.

In addition, research in the area of effective diagnosis and monitoring of zoonotic diseases has been rising. The advancing research and use of veterinary PoC testing have helped in the management of antimicrobial resistance. According to the October 2022 issue of Acta Veterinaria Brno, the incoming advanced technologies in veterinary PoC include the development of microfluidics, lab-on-a-chip technologies, biosensors, bioanalytical platforms, complementary technologies, and others. Over time, PoC diagnosis contributes significantly to the monitoring of zoonotic diseases. As per the International Journal of Infectious Diseases 2021, current efforts are being made to utilize PoC for zoonotic diseases such as zoonotic tuberculosis (zTB), which accounts for 1.4% of the cases of global tuberculosis. Further, CRISPR-based technologies as a platform for zoonotic PoC testing are being researched. A study published in the journal Methods 2022 has highlighted the use of CRISPR Cas for diagnosis and point-of-care nucleic acid detection by using the Cas proteins (Cas3, Cas9, Cas12, etc.) to detect various infectious agents.

Therefore, owing to the aforementioned factors, it is anticipated that the studied market will witness growth over the analysis period. However, the high cost of veterinary imaging instruments will likely impede the market's growth.

Veterinary PoC (Point-of-Care) Diagnostics Market Trends

This section covers the major market trends shaping the Veterinary PoC (Point-of-Care) Diagnostics Market according to our research experts:

The Consumables, Reagents, & Kits Segment is Expected to Witness Significant Growth Over the Forecast Period

Consumables, reagents, & kits include the testing reagents, chemicals, plastic consumables, buffers, etc., used in the PoC diagnosis of animal samples. The rising demand for PoC testing consumables, reagents, & kits is driven by the increasing volume of diagnostic tests for zoonotic infections, cancer, and other chronic conditions. To meet the increasing demand for PoC testing, the emphasis on a continuous and elevated supply of consumables increased. For instance, in March 2022, Volition signed a supply and license agreement worth USD 28 million with Heska Corporation. Under the distribution, Heska's Nu. Q Vet Cancer Screening Test would be commercialized for canine cancer screening and monitoring at the point of care. Further, in July 2022, the Life Science business of Merck KGaA was awarded funding support to produce lateral flow membranes, which are used in PoC tests for humans as well as animals. The funding of USD 123.7 million was provided by the U.S. Department of Defense of the U.S. Department of Health and Human Services.

Therefore, the consumables, reagents, & kits segment is expected to witness significant growth over the forecast period due to the abovementioned factors.

Veterinary PoC (Point-of-Care) Diagnostics Market :  No. of Publications in the Area of Veterinary Point of Care Diagnostics, 2015-2022

North America is Expected to Dominate the Veterinary PoC (Point-of-Care) Diagnostics Market

North America is expected to dominate the market owing to factors such as the high number of veterinary patient visits, the developed veterinary healthcare infrastructure, and the advanced research and monitoring of veterinary diseases and therapies. According to a survey by VetSource 2021, veterinary patient visits are increasing. It was found that in 2019, 2020, and 2021, the number of companion animal patients per doctor witnessed a growth rate of 6% to 7.5% year-over-year.

The presence of leading players is one of the factors driving the growth of the veterinary PoC (point-of-care) diagnostics market. Several leading players have undertaken key developments in the region. For instance, in May 2021, Advanced Animal Diagnostics announced an investment of over USD 7 million in developing its diagnostic platforms to support the One Health Initiative. The investment would help the company advance its platforms for the PoC test decisions to manage both animal and human health. Further, in July 2021, LightDeck Diagnostics signed a contract with the Department of Defense (DOD) and the Department of Health and Human Services (HHS) worth USD 35.1 million. Under the contract, LightDeck Diagnostics would elevate the manufacturing of the PoC COVID-19 test, which gives results in just 5 minutes. These continuous developments in the region are anticipated to drive the growth of the market in the country.

Therefore, owing to the advanced veterinary medical infrastructure and the key developments by the leading players, the growth of the studied market is anticipated in the North American region.

Veterinary PoC (Point-of-Care) Diagnostics Market - Growth Rate by Region

Veterinary PoC (Point-of-Care) Diagnostics Industry Overview

The veterinary PoC (Point-of-Care) diagnostics market is moderately consolidated in nature due to the presence of a few companies operating globally as well as regionally. The competitive landscape includes an analysis of some international as well as local companies that hold market shares and are well known, including IDEXX, Zoetis, Virbac, NeuroLogica Corp., and Heska Corporation. ESAOTE SPA, Merck KGaA, Woodley Equipment Company Ltd., Volition, Randox Laboratories Ltd., and AniPOC Ltd., among others.

Veterinary PoC (Point-of-Care) Diagnostics Market Leaders

  1. IDEXX

  2. Zoetis

  3. Virbac

  4. NeuroLogica Corp.

  5. Heska Corporation

*Disclaimer: Major Players sorted in no particular order

Veterinary PoC (Point-of-Care) Diagnostics Market Concentration
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Veterinary PoC (Point-of-Care) Diagnostics Market News

  • April 2022: Zoetis launched an artificial intelligence (AI) blood smear testing tool for its Vetscan Imagyst, a multi-purpose platform that uses AI for image analysis. The platform is already used for AI digital cytology and fecal analysis for dogs and cats.
  • November 2022: Volition launched the cancer screening test, Nu.Q Vet Cancer Screening Test, in the United States and Europe through the Reference Laboratories of Heska Corporation.

Veterinary PoC (Point-of-Care) Diagnostics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rising Prevalence Of Zoonotic Diseases And Their Transmission To Humans

      2. 4.2.2 Increasing Pet Adoptions And Numbers Of Veterinary Healthcare Professionals

      3. 4.2.3 Increasing Research Into Veterinary Disease Diagnosis

    3. 4.3 Market Restraints

      1. 4.3.1 High Cost Of Analysing Instruments & Devices

    4. 4.4 Porter Five Forces

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value - USD million)

    1. 5.1 By Product Type

      1. 5.1.1 Consumables, Reagents & Kits

      2. 5.1.2 Analysing Instruments & Devices

    2. 5.2 By Animal Type

      1. 5.2.1 Companion Animals

        1. Dogs

        2. Cats

        3. Horses

        4. Others (fish, guinea pigs, hamsters, turtle, rabbits, birds, and ferrets)

      2. 5.2.2 Livestock Animals

        1. Cattle

        2. Swine

        3. Poultry

        4. Others (donkey, sheep, camel, deer, and yak)

    3. 5.3 By Test Type

      1. 5.3.1 Molecular Diagnostics

      2. 5.3.2 Immunodiagnostics

      3. 5.3.3 Hematology

      4. 5.3.4 Urinalysis

      5. 5.3.5 Clinical Biochemistry

      6. 5.3.6 Other Technologies (histology, cytology, and toxicology)

    4. 5.4 By End User

      1. 5.4.1 Veterinary Hospitals & Clinics

      2. 5.4.2 Home Care Settings

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.5.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.5.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.5.4 Middle East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle East and Africa

      5. 5.5.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 IDEXX

      2. 6.1.2 Zoetis

      3. 6.1.3 Virbac

      4. 6.1.4 NeuroLogica Corp.

      5. 6.1.5 Heska Corporation

      6. 6.1.6 ESAOTE SPA

      7. 6.1.7 Merck KGaA

      8. 6.1.8 Woodley Equipment Company Ltd

      9. 6.1.9 Volition

      10. 6.1.10 Randox Laboratories Ltd.

      11. 6.1.11 AniPOC Ltd.

    2. *List Not Exhaustive

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies, and Recent Developments
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Veterinary PoC (Point-of-Care) Diagnostics Industry Segmentation

As per the scope of the report, Veterinary PoC (Point-of-Care) is diagnostic testing of animals in which the testing is done near the place of treatment, such as a hospital, clinic, etc. The result of the PoC test may change the treatment and care regime of a diseased animal. The Veterinary PoC (Point-of-Care) Diagnostics Market is segmented by Product Type (Consumables, Reagents & Kits, and Analyzing Instruments & Devices), By Animal Type (Companion Animals (Dogs, Cats, Horses, and Others), and by Livestock Animals (Cattle, Swine, Poultry, and Others)), By Sample Type (Blood/Plasma/Serum, Urine, Fecal, and Others), By Test Type (Molecular Diagnostics, Immunodiagnostics, Hematology, Urinalysis, Clinical Biochemistry, and Other Technologies), By End User (Veterinary Hospitals & Clinics, and Home Care Settings), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.

By Product Type
Consumables, Reagents & Kits
Analysing Instruments & Devices
By Animal Type
Companion Animals
Others (fish, guinea pigs, hamsters, turtle, rabbits, birds, and ferrets)
Livestock Animals
Others (donkey, sheep, camel, deer, and yak)
By Test Type
Molecular Diagnostics
Clinical Biochemistry
Other Technologies (histology, cytology, and toxicology)
By End User
Veterinary Hospitals & Clinics
Home Care Settings
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle East and Africa
South Africa
Rest of Middle East and Africa
South America
Rest of South America
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Veterinary PoC (Point-of-Care) Diagnostics Market Research FAQs

The Veterinary PoC (Point-of-Care) Diagnostics Market is projected to register a CAGR of 9.60% during the forecast period (2024-2029)

IDEXX, Zoetis, Virbac, NeuroLogica Corp. and Heska Corporation are the major companies operating in the Veterinary PoC (Point-of-Care) Diagnostics Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Veterinary PoC (Point-of-Care) Diagnostics Market.

The report covers the Veterinary PoC (Point-of-Care) Diagnostics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Veterinary PoC (Point-of-Care) Diagnostics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Veterinary PoC (Point-of-Care) Diagnostics Industry Report

Statistics for the 2024 Veterinary PoC (Point-of-Care) Diagnostics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Veterinary PoC (Point-of-Care) Diagnostics analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Veterinary PoC (Point-of-Care) Diagnostics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)