Variable Rate Technology Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Global Variable Rate Technology Market is segmented by crop type into grains and cereals, oilseeds and pulses, fruits and vegetables, commercial crops and others, by application into fertilizer, crop protection chemicals, soil sensing, yield monitoring, irrigation, and others. A detailed geographical analysis covering more than 16 countries are also included.

Variable Rate Technology Market Size

Variable Rate Technology Market Size
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 9.40 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration High

Major Players

Variable Rate Technology Market Key players

*Disclaimer: Major Players sorted in no particular order


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Variable Rate Technology Market Analysis

The global variable rate technology marke is anticipated to witness a CAGR of 9.4% during the forecast period. Referring to the current market dynamics of the industry, the adoption of variable rate technology is still very low even in the developed nations such as the United States. The ongoing studies by the agronomists across the world reveal that variable rate technology can have a positive impact on the crop yield, thereby aiding in the cost reduction, yield enhancement, and enhancement of input efficiency. Thus, the increasing awareness of the economic advantages of variable rate application adoption is likely driving the market during the forecast period. 

Variable Rate Technology Market Trends

This section covers the major market trends shaping the Variable Rate Technology Market according to our research experts:

Increasing Adoption of Digital Technologies in the Agricultural Sector

Innovation and technology have led to major developments in various areas and agriculture is one of them. Sensing technologies, software applications, communication systems, data analytics solutions, and positioning technologies are some of the latest technologies used in precision farming. Various technologies, such as driverless machinery, automated milking systems, and drone crop dusters are providing important and attractive opportunities for the growth of precision agriculture. As stated by the United Nations Conference on Trade and Development in September 2019, over the years the adoption status of digital technologies in agriculture has shown a significant rise. For instance, in 2019, automatic section control, variable rate technology, precision maps, yield monitoring, satellite or aerial imaging, and chlorophyll sensors garnered the shares of 40%, 31%, 48%, 44%, 22%, and 5% respectively in the agricultural sector. Thus, the increasing adoption of digital technologies in the agricultural sector is anticipated to accelerate the growth of the variable rate technology market during the forecast period.

Variable Rate Technology Market Trends

North America to Drive the Variable Rate Technology Market

Over the years, the increasing adoption of digital technologies has made it possible to collect huge amounts of critical data at minimal costs, thus making field operations more insight-driven, and potentially more productive and efficient. Until recently, the impact of variable rate treatment application has been limited by the granularity and timeliness of the data they use and their lack of day-to-day operational decision support. However, according to USDA, over 60% of the United States' agricultural input dealers offer some kind of variable-rate technology services. Contrasting to this, less than 20% of the acreage is currently being managed using technology due to the relatively higher costs of gathering precise field data. Thus, the rising availability of the variable rate treatment application services in the United States market is likely to accelerate the variable rate technology market during the forecast period. 

Variable Rate Technology Market Anlaysis

Variable Rate Technology Industry Overview

The global variable rate technology market is a niche market, with various small and medium-sized companies coining a very minimal share in the world. This has resulted in very stiff competition. The development of regional markets and local players in different parts of the world is the major factor for the fragmented nature of the market. North America and the Asia Pacific are the two regions showing maximum competitor activities.

Variable Rate Technology Market Leaders

  1. Deere & Company

  2. AGCO Corporation

  3. Topcon Corporation

  4. CNH Industrial N.V.

  5. Trimble, Inc.

*Disclaimer: Major Players sorted in no particular order

Deere & Company, AGCO Corporation, Topcon Corporation, CNH Industrial N.V, Trimble, Inc.

Variable Rate Technology Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 Crop Type

      1. 5.1.1 Cereals & Grains

      2. 5.1.2 Fruits & Vegetables

      3. 5.1.3 Oilseeds & Pulses

      4. 5.1.4 Commercial Crops

    2. 5.2 Application

      1. 5.2.1 Fertilizers

      2. 5.2.2 Crop Protection Chemicals

      3. 5.2.3 Soil Sensing

      4. 5.2.4 Yield Monitoring

      5. 5.2.5 Irrigation

      6. 5.2.6 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. South Korea

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Rest of Middle East and Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 Deere & Company

      2. 6.3.2 Trimble, Inc.

      3. 6.3.3 AGCO Corporation

      4. 6.3.4 Topcon Corporation

      5. 6.3.5 CNH Industrial N.V.

      6. 6.3.6 Lindsay Corporation

      7. 6.3.7 Ageagle Aerial Systems

      8. 6.3.8 Raven Industries, Inc.

      9. 6.3.9 AG Leader Technology

      10. 6.3.10 Valmont Industries, Inc.


**Subject to Availability

Variable Rate Technology Industry Segmentation

Variable Rate Technology (VRT) is defined as any tool or system that allows varying the rate of crop inputs such as fertilizers, and crop protection chemicals based on the sensed or mapped crop characteristics. For the purpose of the study, the method of applications of VRT has been limited to the map-based and sensor-based.

Crop Type
Cereals & Grains
Fruits & Vegetables
Oilseeds & Pulses
Commercial Crops
Crop Protection Chemicals
Soil Sensing
Yield Monitoring
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
South Korea
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Rest of Middle East and Africa

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Variable Rate Technology Market Research FAQs

The Variable Rate Technology Market is projected to register a CAGR of 9.4% during the forecast period (2023-2028).

Deere & Company, AGCO Corporation, Topcon Corporation, CNH Industrial N.V. and Trimble, Inc. are the major companies operating in the Variable Rate Technology Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the North America accounts for the largest market share in the Variable Rate Technology Market.

Variable Rate Technology Industry Report

Statistics for the 2023 Variable Rate Technology market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Variable Rate Technology analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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