US Bathroom And Toilet Assist Devices Market Size and Share

US Bathroom And Toilet Assist Devices Market (2025 - 2030)
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US Bathroom And Toilet Assist Devices Market Analysis by Mordor Intelligence

The bathroom assist devices market in the United States is valued at USD 1.65 billion in 2025 and is expected to reach USD 2.35 billion by 2030, advancing at a 7.33% CAGR. This expansion is propelled by rapid population aging, the shift toward home-based care, and targeted federal funding that offsets out-of-pocket costs for safety modifications. Medicaid Home and Community-Based Services (HCBS) waivers, the Department of Veterans Affairs’ adaptive-housing grants, and expanding Medicare Advantage benefits are funneling capital directly into residential retrofits. Manufacturers are responding with lightweight aluminum frames that comply with new weight-bearing tests, antimicrobial surface treatments that satisfy infection-control policies, and digitally connected devices that support remote monitoring. The bathroom assist devices market is also benefiting from value-based reimbursement models that reward hospitals and payers for preventing fall-related readmissions.

Key Report Takeaways

• By product type, commodes led with 32.23% of bathroom assist devices market share in 2024, while bath lifts are projected to post the fastest 9.71% CAGR through 2030.  

• By end use, the residential segment held 66.15% of the bathroom assist devices market size in 2024 and is set to grow at an 8.91% CAGR to 2030.  

• By distribution channel, offline outlets retained 70.22% revenue share in 2024, whereas online sales are forecast to expand at an 11.04% CAGR through 2030.  

• By material composition, plastic accounted for 48.11% of revenue in 2024; aluminum is the fastest-growing material at 9.42% CAGR to 2030.  

• By region, the Northeast commanded 32.57% revenue in 2024 and is projected to accelerate at 11.12% CAGR, the highest among all regions.  

• Drive DeVilbiss Healthcare, Etac AB, Invacare Corporation, and ArjoHuntleigh together represented the bulk of branded volume in 2024, with Invacare’s North American sale to MIGA Holdings LLC signaling further consolidation.

Segment Analysis

By Product Type: Mechanized Aids Outpace Static Fixtures

In revenue terms, commodes captured 32.23% of bathroom assist devices market share in 2024, anchoring the category through brand familiarity and prescriber confidence. Enhanced anti-microbial coatings and tool-free height adjustments have expanded commode adoption beyond institutional settings. Bath lifts, although inherently higher in price, are expanding at a 9.71% CAGR, reflecting rising bariatric demand and safer lithium-ion battery systems. Drive DeVilbiss Healthcare’s Bellavita Nova illustrates how regional manufacturing and 30-minute installation appeal to contractors and caregivers alike. Grab bars and handgrips remain volume staples, but heightened commoditization encourages vendors to bundle them with sensors that detect abnormal traction forces. 

Toilet seats incorporating bidet functionality respond to hygiene concerns, bridging traditional assist devices with smart bathroom ecosystems. Collectively, these innovations signal that the bathroom assist devices market is pivoting from mechanical aids to integrated safety solutions. Second-generation products emphasize remote diagnostics, enabling clinicians to adjust lift speeds or lock commode casters through mobile apps. The bathroom assist devices market size for bath lifts is projected to expand steadily as veterans receive higher grant ceilings for lift installations. Meanwhile, shower chairs add quick-drain seat perforations that reduce water pooling and infection risk. 

US Bathroom And Toilet Assist Devices Market: Market Share by Product
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By End Use: Residential Installations Sustain Growth Momentum

Residential applications controlled 66.15% of revenue in 2024, underpinned by the nation’s aging-in-place movement. Homeowners favor low-profile, tool-free designs that blend with contemporary décor. Many manufacturers now offer color-matched grab bars that complement faucet finishes, solving historical stigma barriers. Institutional buyers—hospitals, skilled-nursing facilities, and veteran centers—procure through three-to-five-year capital cycles, emphasizing durability and infection control. Under CMS Minimum Data Set 3.0, facilities must document individualized toileting plans, guaranteeing baseline demand for transfer benches and bariatric commodes[3]Centers for Medicare & Medicaid Services, “Minimum Data Set 3.0 Resident Assessment and Care Screening,” cms.gov.

Telehealth expansion allows therapists to prescribe bathroom safety products remotely, accelerating residential throughput. The bathroom assist devices market size allocated to direct-pay consumers is set to grow as Medicare Advantage and Medicaid waivers broaden eligibility for in-home modifications. Conversely, institutional budgets remain relatively flat, prompting suppliers to offer rental programs that convert capital expenses into operating expenditures. As a result, the bathroom assist devices market continues to segment along functionality lines: aesthetic flexibility for homes versus industrial specification for care facilities.

By Distribution Channel: Digital Acceleration Redefines Consultation

Offline distributors maintained 70.22% of revenue in 2024 by coupling product selection with professional installation. However, online platforms grew at double-digit rates, aided by e-commerce portals that verify Medicare numbers during checkout. Amazon’s accredited DME storefront illustrates how frictionless reimbursement boosts conversion among older adults. Some manufacturers pilot “click-to-contractor” models in which customers purchase online and schedule certified installers within 48 hours.

Hybrid fulfillment now dominates big-ticket items: consumers research bath lifts online, but final purchase occurs through local dealers who manage in-home fitting. The bathroom assist devices market benefits from this omnichannel integration, which blends digital convenience with clinical oversight. Suppliers that invest in augmented-reality apps enabling customers to visualize grab-bar placement on a smartphone screen are achieving higher close rates. Consequently, logistics partners that can deliver bulky products within narrow time windows gain competitive leverage as last-mile experience becomes part of brand value.

US Bathroom And Toilet Assist Devices Market: Market Share by Offline
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By Material Composition: Aluminum Innovation Gains Ground

Plastic retained 48.11% revenue in 2024, buoyed by cost advantages and color versatility. Yet the FDA’s weight-bearing focus elevates aluminum, which is advancing at 9.42% CAGR thanks to superior structural integrity. Hospital purchasing teams also favor aluminum for its recyclability, aligning with internal carbon-reduction targets advocated by the Georgetown Climate Center. Composite materials marry carbon-fiber stiffness with polymer flexibility, targeting high-end residential users, although regulatory validation costs remain high.

Aluminum’s momentum is further reinforced by high-capacity lifts designed for bariatric patients. The bathroom assist devices market size tied to aluminum framed commodes could grow faster if commodity spot prices stabilize. Some vendors anodize aluminum frames in matte black to match modern fixtures, demonstrating how aesthetics now complement safety. Resin suppliers, meanwhile, develop anti-yellowing additives to extend plastic product lifespans, maintaining relevance in price-sensitive segments.

Geography Analysis

The Northeast remains the focal point for the bathroom assist devices market, commanding 32.57% revenue in 2024 and outpacing all regions at 11.12% CAGR through 2030. High urban density, aging infrastructure, and generous state-level waivers amplify retrofit demand, especially for multistory brownstones lacking ground-floor bathrooms. Maryland’s Environmental Modification program funds grab bars, roll-in showers, and alarm systems, sustaining contractor pipelines. Institutional demand concentrates around teaching hospitals and rehabilitation centers, which upgrade transfer benches and lift systems to comply with evolving CMS safety metrics.

Sunbelt states in the Southeast and Southwest exhibit rising potential as retirement inflows swell senior populations. Florida’s condominium associations increasingly mandate universal-design elements in renovation bylaws, bolstering premium shower seat installations. Texas combines extensive veterans’ facilities with sprawling suburban housing, generating hybrid demand that spans residential and institutional procurement. Rapid housing starts allow builders to integrate blocking for future grab-bar placement, embedding bathroom assist devices market opportunities into new construction cycles.

The Midwest and West reveal contrasting drivers. In the Midwest, local fabrication shortens lead times for aluminum frames and custom-cut rails, appealing to hospital systems pressed for capital project deadlines. The West Coast prioritizes sustainability; healthcare alliances use ecolabel purchasing criteria that reward recyclable materials. California’s CalAIM waiver finances accessibility modifications up to USD 7,500, seeding a substantial baseline of funded projects even within a lifetime cap context. Tech adoption also runs higher, with Silicon Valley start-ups co-designing sensor-equipped shower stools, reinforcing the bathroom assist devices market’s convergence with digital health.

Competitive Landscape

The bathroom assist devices market exhibits moderate concentration. Drive Medical, Etac AB, Invacare Corporation, and Arjo dominate through broad catalogs and deep distribution. Drive Medical offers more than 200 SKUs spanning raised toilet seats, bath benches, and bariatric commodes, enabling cross-selling to group-purchasing organizations. Etac leverages Scandinavian ergonomics to differentiate its Molift transfer solutions. Arjo’s 2024 European acquisitions added rental diagnostics units, allowing U.S. customers to trial products before capital purchase.

Technology integration now defines competitive edges. Leading manufacturers embed Bluetooth modules that transmit lift-cycle counts, guiding preventive maintenance scheduling for long-term care operators. Veterans Affairs grants increasingly favor bids that include remote-monitoring features, steering procurement toward tech-enabled incumbents. Smaller niche players emphasize bespoke aesthetics for high-end residential bathrooms, but stringent FDA documentation may limit scale. Suppliers with vertically integrated U.S. plants mitigate tariff exposure, appealing to distributors wary of gray-market imports that lack ANSI/RESNA certification.

Regulatory compliance functions as a strategic moat. The FDA’s heightened oversight strains firms lacking ISO 13485 accreditation. Companies investing in automated tensile-test rigs and digital traceability secure smoother 510(k) submissions, reducing time-to-market. Consequently, the bathroom assist devices market tilts toward players with both engineering depth and policy fluency, even as e-commerce opens front-end channels for smaller brands.

US Bathroom And Toilet Assist Devices Industry Leaders

  1. Drive DeVilbiss / Drive Medical

  2. Etac AB

  3. Invacare Corporation

  4. ArjoHuntleigh

  5. EZ-ACCESS

  6. *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments

  • May 2025: TOTO USA unveiled the WASHLET S5 and S2 bidet seats that cut energy consumption by 38%; commercial launch is slated for summer 2025.
  • May 2025: Midmark introduced a procedure chair compliant with United States Access Board guidelines, improving exam-room accessibility.
  • February 2025: Drive Medical launched the Nitro Sprint rollator, rated for a 350-pound capacity and equipped with enhanced braking.

Table of Contents for US Bathroom And Toilet Assist Devices Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Prevalence of Mobility-Related Conditions
    • 4.2.2 Government Initiatives and Regulations Promoting Adoption
    • 4.2.3 Home-Based Care and Aging in Place
    • 4.2.4 Insurance Reimbursement via Medicaid HCBS Waivers
    • 4.2.5 Surge in VA Adaptive-Housing Grants
  • 4.3 Market Restraints
    • 4.3.1 Tightening FDA Weight-Bearing Certification Tests
    • 4.3.2 Raw-Material Price Volatility (Aluminum and Plastics)
    • 4.3.3 Low Consumer Awareness Beyond Grab Bars and Risers
    • 4.3.4 Competitive Gray-Market Imports (Non-ANSI/RESNA)
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value, USD Million)

  • 5.1 By Product Type
    • 5.1.1 Shower Chairs and Stools
    • 5.1.2 Bath Lifts
    • 5.1.3 Toilet Seats
    • 5.1.4 Raisers
    • 5.1.5 Commodes
    • 5.1.6 Handgrips and Grab Bars
    • 5.1.7 Bath Aids
    • 5.1.8 Others
  • 5.2 By End Use
    • 5.2.1 Residential
    • 5.2.2 Commercial (Hospitals, LTC, Hotels, Airports)
    • 5.2.3 Other Institutional (VA, Rehab Centers)
  • 5.3 By Distribution Channel
    • 5.3.1 Offline
    • 5.3.2 Online
  • 5.4 By Material Composition
    • 5.4.1 Plastic
    • 5.4.2 Aluminum
    • 5.4.3 Steel
    • 5.4.4 Composite and Others
  • 5.5 By Region
    • 5.5.1 Northeast
    • 5.5.2 Southeast
    • 5.5.3 Midwest
    • 5.5.4 Southwest
    • 5.5.5 West

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 ArjoHuntleigh
    • 6.4.2 Etac AB
    • 6.4.3 Invacare
    • 6.4.4 Drive Medical
    • 6.4.5 Bischoff Medical
    • 6.4.6 Dietz Rehab
    • 6.4.7 Handicare
    • 6.4.8 Sunrise Medical
    • 6.4.9 Pride Mobility
    • 6.4.10 Hewi
    • 6.4.11 Meyra Group
    • 6.4.12 Medline Industries
    • 6.4.13 Cardinal Health
    • 6.4.14 EZ-ACCESS
    • 6.4.15 Carex Health Brands
    • 6.4.16 LiftSeat Corp.
    • 6.4.17 AquaSense (BIOS)
    • 6.4.18 TOTO USA
    • 6.4.19 Kohler Co.
    • 6.4.20 Safety First (Dorel)
    • 6.4.21 Lumex
    • 6.4.22 Maddak Inc.*

7. Market Opportunities & Future Outlook

  • 7.1 White-Space & Unmet-Need Assessment
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US Bathroom And Toilet Assist Devices Market Report Scope

There are numerous varieties of toilet-assisting equipment. Toilet rails that can be mounted to a wall or the toilet are among the most basic aids. The conventional toilet can be placed with these toilet rails, which provide support for both sitting and standing.

The US Bathroom and Toilet Assist Devices Market are Segmented by Product Type (Shower Chairs and Stools, Bath Lifts, Toilet Seats, Raisers, Commodes, Handgrips and Grab Bars, Bath-aids, and Other Product Types), End Use (Residential and Commercial), and Distribution (Online and Offline). The market sizes and forecasts are provided in value terms in USD Million for all the above segments.

By Product Type
Shower Chairs and Stools
Bath Lifts
Toilet Seats
Raisers
Commodes
Handgrips and Grab Bars
Bath Aids
Others
By End Use
Residential
Commercial (Hospitals, LTC, Hotels, Airports)
Other Institutional (VA, Rehab Centers)
By Distribution Channel
Offline
Online
By Material Composition
Plastic
Aluminum
Steel
Composite and Others
By Region
Northeast
Southeast
Midwest
Southwest
West
By Product Type Shower Chairs and Stools
Bath Lifts
Toilet Seats
Raisers
Commodes
Handgrips and Grab Bars
Bath Aids
Others
By End Use Residential
Commercial (Hospitals, LTC, Hotels, Airports)
Other Institutional (VA, Rehab Centers)
By Distribution Channel Offline
Online
By Material Composition Plastic
Aluminum
Steel
Composite and Others
By Region Northeast
Southeast
Midwest
Southwest
West
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Key Questions Answered in the Report

What is the current size of the US bathroom assist devices market?

The market is valued at USD 1.65 billion in 2025.

How fast is the market expected to grow?

It is projected to expand at a 7.33% CAGR, reaching USD 2.35 billion by 2030.

Which product category holds the largest market share?

Commodes lead with 32.23% of revenue in 2024.

Which US region shows the strongest growth outlook?

The Northeast is forecast to advance at an 11.12% CAGR through 2030.

How significant is the residential end-use segment?

Residential applications accounted for 66.15% of revenue in 2024 and are growing at an 8.91% CAGR.

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