Bath Fittings and Accessories Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Bath Fittings and Accessories market is segmented by Product (Faucets, Showers, Bathtub, Bathroom Sinks, Towel Rack/Ring, Hook, Paper Holder, Grab Bars, Others) By End-User (Commercial, Residential) By Distribution Channel (Mass Merchandisers, Specialty Stores, Online, Other Distribution Channels) By Geography (North America, Europe, Asia-Pacific, Latin America, Middle-East and Africa )

Market Snapshot

Bath Fittings and Accessories Market Size
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: >4 %
Bath Fittings and Accessories Market Key Players

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

Bathroom fittings are also known as sanitary fittings are plumbing equipment or accessories installed in bathrooms. Bathroom fittings generally include sinks, towel hangers, taps, bathtubs, faucets, showers, showerheads, soap dispensers, towel paper machines, etc. The global bathroom fittings market will witness substantial growth in the forecast period owing to changes in lifestyles, an increase in disposable income, and rising competition in the hospitality sector. Bathroom fittings and accessories were limited in urban areas previously and penetration was low in rural areas, while the usage of bathroom accessories and fittings were limited in urban areas as well. The rising living standards supported by growing disposable incomes have a growing shift towards delicate and high-end household accessories, such as bathroom fittings.

Scope of the Report

A complete background analysis of the market studied, which includes an assessment of the parental market, emerging trends by segments and regional markets, significant changes in market dynamics, and market overview is covered in the report. The report also features the qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

By Product​
Bathroom Sinks
Towel Rack/Ring
Paper Holder
Grab Bars
By End-User
By Distribution Channel
Mass Merchandisers
Specialty Stores
Other Distribution Channels
By Geography
North America
Latin America
Middle-East and Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Showers and Faucets Market is Growing

Showers in the bathroom market are going to have considerable growth in the world owing to the global pandemic that has led to hygiene a top priority among people. For killing the virus hand and bath hygiene are of utmost importance.

Towel rack/ring segment revenue is expected to gain popularity in the forecast period. Gaining popularity of heated towels in various colors and forms is expected to keep the market growth high over the coming years. For instance, Vogue UK introduced ‘Towel Warmers’ which dry wet napkins and towels. The warmer or heated rails keep the towel fabric soft during the drying process. Paper holders accounted for more a large market share. The increased visibility of paper holders as they constitute an integral part of a bathroom is expected to remain a key market driver.

Bath Fittings and Accessories Market Share

North America is Key Market Whilst Asia-Pacific is Expected to Grow Fastest

North America is considered as the key market for this industry owing to the presence of many high priced hotels which provide world-class facilities with exquisite & expensive bathroom fittings to have a competitive edge, high disposable income, and changing lifestyle. European markets supposed to have a relatively slow growth rate for the forecast period. Most of the European countries are facing financial debt, leading to an economic downturn in Euro-Zone.

Rapid economic development in the economies, government initiatives, and the presence of manufacturing hubs and companies in the Asia-Pacific is projected to have significant growth for the market. China alone is expected to add USD 2.1 trillion to the global construction output by 2030 as a result of the rapid construction of healthcare facilities, business owned offices, and government building at a domestic level.

Bath Fittings and Accessories Market Analysis

Competitive Landscape

The competition in bathroom accessories is highly fragmented with many organized and unorganized players. People are increasingly opting for branded bathroom accessories because of their quality and after-sales service. Both domestic and foreign manufacturers are supplying products in the Indian market. Foreign players either have established their own subsidiaries or have distribution partnerships with Indian players. Some of the key players in the market include Kohler Co., Roca Sanitario, S.A., and LIXIL Group Corporation.

In May 2019, LIXIL Group Corporation introduced new cutting-edge technology and differentiated designs through its portfolio of leading international brands, which include American Standard, GROHE, INAX, and LIXIL (Prefabricated Bathrooms).

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Impact of COVID 19 on the Market

    6. 4.6 Value Chain Analysis

    7. 4.7 Porter's Five Forces Analysis

    8. 4.8 Technological Innovations

    9. 4.9 Insights on Trends and Key Developments in the Market

    10. 4.10 Insights into Consumer Purchasing Trends in the Market

    11. 4.11 Government Regulations in the Market

    12. 4.12 Insights into Exports and Imports Trends in the Market


    1. 5.1 By Product​

      1. 5.1.1 Faucets

      2. 5.1.2 Showers

      3. 5.1.3 Bathtub

      4. 5.1.4 Bathroom Sinks

      5. 5.1.5 Towel Rack/Ring

      6. 5.1.6 Hook

      7. 5.1.7 Paper Holder

      8. 5.1.8 Grab Bars

      9. 5.1.9 Others

    2. 5.2 By End-User

      1. 5.2.1 Commercial

      2. 5.2.2 Residential

    3. 5.3 By Distribution Channel

      1. 5.3.1 Mass Merchandisers

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Online

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia-Pacific

      4. 5.4.4 Latin America

      5. 5.4.5 Middle-East and Africa


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 American Standard Brand

      2. 6.2.2 Kohler Co.

      3. 6.2.3 Dornbracht

      4. 6.2.4 Geberit AG

      5. 6.2.5 Jaquar

      6. 6.2.6 Hindware Homes

      7. 6.2.7 Roca Sanitario, S.A.

      8. 6.2.8 TOTO LTD.

      9. 6.2.9 Moen Incorporated (Fortune Brands Home & Security, Inc)

      10. 6.2.10 Gerber Pluming Fixtures

      11. 6.2.11 Other Companies*

    3. *List Not Exhaustive


**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Bath Fittings and Accessories Market market is studied from 2016 - 2026.

The Bath Fittings and Accessories Market is growing at a CAGR of >4% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

American Standard, Dornbracht, Jaquar, Kohler, HANSA GmbH are the major companies operating in Bath Fittings and Accessories Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!