South America Protein Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

South America protein bar market is segmented by Distribution Channel (Hypermarkets/Supermarket, Conventional Stores, Online Channels, Specialty Retailers and Other Distribution Channels) and Geography.

Market Snapshot

South America Protein Bar Market Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 5.4 %

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Market Overview

South America protein bar market is projected to grow at a CAGR of 5.4% during the forecast period, 2020-2025.

  • The protein bar market in South America is expanding from core users (bodybuilders and performance athletes) to a broader basket of consumers focused on fitness and healthy living trends.
  • Moreover, rising health & wellness trends demanding low-calorie health food, consumer preference for snacking and on-the-go convenient packaging are various factors fueled the protein bar market growth.

Scope of the report

The South America protein bar market offers a range of products distributed through hypermarkets/supermarkets, convenience stores, online channels, specialty retailers, and other point of sales. Further, the study covers the regional level analysis of the major countries including  Brazil, Argentina, and the rest of South America.

By Distribution Channel
Conventional Stores
Online Channels
Specialty Retailers
Other Distribution Channels
By Geography
Rest of South America

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Key Market Trends

Growing Number of Health Conscious Consumer

The South America protein bar market is expected to register a significant CAGR, owing to the rising demand among the fitness and health-conscious consumers. The consumers are inclined toward these products, due to their high nutritional values and tremendous functionality. Busy lives and focus on healthy and convenient food are expected to contribute to the moderate growth in the protein bar market in Colombia, Chile, Paraguay, Peru, and other South American countries. The protein bar market in South America gravitated between healthy and on-the-go snack positioning in 2018, with new products emerging to offer a combination of both.

south america protein bar market

Brazil Holds a Prominent Share in the market studied

The protein bars market in Brazil registered significant growth in the past five years. The increasing availability of such products and major distribution channels and the emergence and consolidation of many regional brands operating with lower unit prices are boosting the demand for protein bar products, which were previously considered too expensive for the majority of the Brazilians. The Argentina market is expected to register the highest CAGR in the region during the forecast period.

south america protein bar market

Competitive Landscape

South America protein bar market is a highly competitive market, with the presence of prominent global players and various regional players. Some of the key players are General Mills, Inc., Skout Backcountry LLC, Nestle, The Kelloggs Company, etc. Companies have been coming up with innovative product lines solutions to increase their market penetration in order to increase the customer base.

Table of Contents


    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Hypermarkets/Supermarkets

      2. 5.1.2 Conventional Stores

      3. 5.1.3 Online Channels

      4. 5.1.4 Specialty Retailers

      5. 5.1.5 Other Distribution Channels

    2. 5.2 By Geography

      1. 5.2.1 Brazil

      2. 5.2.2 Columbia

      3. 5.2.3 Rest of South America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 General Mills, Inc.

      2. 6.3.2 Nestlé S.A.

      3. 6.3.3 The Kelloggs Company

      4. 6.3.4 Skout Backcountry LLC

      5. 6.3.5 Arcor

      6. 6.3.6 Quest Nutrition, LLC

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The South America Protein Bar Market market is studied from 2016 - 2026.

The South America Protein Bar Market is growing at a CAGR of 5.4% over the next 5 years.

General Mills, Inc., Skout Backcountry LLC, Quest Nutrition, LLC, Nestlé S.A., Arcor are the major companies operating in South America Protein Bar Market.

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