US Recovery Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

US Recovery Drinks Market is segmented by Product Type (RTD and Powder), and by Distribution Channel (Supermarkets/ Hypermarkets, Specialty Stores/Health Stores, Convenience Stores, Online Retail Stores, and Others).

US Recovery Drinks Market Size

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United States Recovery Drinks Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.72 %
Market Concentration High

Major Players

United States Recovery Drinks Market Major Players

*Disclaimer: Major Players sorted in no particular order


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US Recovery Drinks Market Analysis

The United States recovery drinks market is projected to grow at a CAGR of 5.72% during the forecast period (2020-2025).

  • Growing adoption of recovery drinks by lifestyle users and casual users, owing to the rise in the importance of pre-workout and post-workout supplements, has led to the development of the market studied over the past few years in the country. American consumers are open to supplementation and are investing massively on fitness.
  • The growing demand for clean-label products has enhanced the focus of the companies operating in the market to develop products based on consumer requirements.
  • Additionally, companies are focusing on developing innovative products to achieve a competitive advantage over other companies. For instance, in 2017, Susie Parker-Simmons, a senior sport dietitian with the US Olympic Committee, designed a hot recovery drink. The product has been designed for winter athletes, with a notion to help repair the human body and make them ready to perform optimally.

US Recovery Drinks Market Trends

This section covers the major market trends shaping the US Recovery Drinks Market according to our research experts:

Growing Physical Activity Participation Rate, Coupled With Marketing Campaigns

The growing physical activity participation rate across the country has been increasing significantly from the past few years, supported by various government policies and development programs. According to the Physical Activity Council (PAC), the number of participants engaged in sport, fitness and recreational activities increased by 1.6 million in 2018 compared to the previous year. R&D and advertisements/promotions are driving the overall recovery drinks market. Key players are investing in these factors to influence the consumer purchasing decision and increase the popularity of products in the retail landscape. Thus, the growing physical activity participation rate and various marketing campaigns by the key players of the United States market are projected to boost the sales of recovery drinks in the country.

United States Recovery Drinks Market Trends

RTD Recovery Drinks are Witnessing an Upsurge

Recovery RTD beverages are tapping into consumer interest in the health and wellness sector. The recovery RTD beverage industry has become a multi-billion-dollar business in the United States and is referred to as an exponentially growing segment in the beverage industry. Taste and convenience are fundamental to successful products, for the wide recovery drinks category. Manufacturers of ready-to-drink (RTD) dairy protein beverages are under more pressure than ever, to formulate products that adhere to clean-label parameters while maintaining shelf stability over an extended period of time.

United States Recovery Drinks Market Growth

US Recovery Drinks Industry Overview

The United States recovery drink market is highly competitive and dominatd by the key players such as Pepsico, Nestle, Danone and others. Consumers of the country prefer innovation, examples of which are flavors and unique packaging, thus, new product development is the most adopted strategy by the leading players of the market studied. Additionally, mergers and acquisition is another widely accepted strategy by the leading players. For instance, in March 2020, Pepsico Inc. acquired another leading player Rockstar for USD 3.85 billion with an aim to consolidate its share in the United States recovery drinks market.

US Recovery Drinks Market Leaders

  1. Nestle SA

  2. PepsiCo Inc.

  3. Glanbia plc 

  4. Abbott Nutrition

  5. Danone SA

*Disclaimer: Major Players sorted in no particular order

Nestle SA, PepsiCo Inc., Glanbia plc , Abbott Nutrition, Danone SA
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US Recovery Drinks Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 RTD

      2. 5.1.2 Powder

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Specialty Stores/Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 PepsiCo Inc.

      3. 6.4.3 Glanbia plc

      4. 6.4.4 Abbott Nutrition

      5. 6.4.5 Energy Lab Nutrition

      6. 6.4.6 Kill Cliff

      7. 6.4.7 Danone SA

      8. 6.4.8 Fluid Sports Nutrition

    5. *List Not Exhaustive

**Subject to Availability
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US Recovery Drinks Industry Segmentation

The United States recovery drinks market is available as ready-to-drink (RTD) and powder, and by distribution channel, the market is segmented into supermarkets/ hypermarkets, specialty store/ health stores, convenience stores, online retail stores, and others.

By Product Type
By Distribution Channel
Supermarkets/ Hypermarkets
Specialty Stores/Health Stores
Convenience Stores
Online Retail Stores
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US Recovery Drinks Market Research FAQs

The United States Recovery Drinks Market is projected to register a CAGR of 5.72% during the forecast period (2024-2029)

Nestle SA, PepsiCo Inc., Glanbia plc , Abbott Nutrition and Danone SA are the major companies operating in the United States Recovery Drinks Market.

The report covers the United States Recovery Drinks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United States Recovery Drinks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

US Recovery Drinks Industry Report

Statistics for the 2024 US Recovery Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. US Recovery Drinks analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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US Recovery Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)