Global Recovery Drinks Market | Growth | Trends

ABOUT THIS REPORT
- Market Snapshot
- Market Overview
- Scope of the Report
- Key Market Trends
- Competitive Landscape
- Major Players
TABLE OF CONTENTS

Market Snapshot

Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Europe

Largest Market:

North America

CAGR:

6.0 %

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Market Overview

The global recovery drinks market is growing at a CAGR of 6.0% during the forecast period (2019-2024).

This segment contains the drinks that are rich in carbohydrates, proteins or electrolytes, generally consumed post a strenuous work out to replenish the dehydrated contents from the body during workouts and its market is majorly driven by the athletes and fitness conscious consumers.
On a segmentation front by type, powders are leading the market sales due to the advantages it possesses over RTE drinks, having a longer shelf-life than RTE drinks which tend to degrade over time. Among the category of drinks available under-recovery drinks market, isotonic drinks hold the major share over hypertonic and hypotonic drinks owing to its benefits over others and the presence of carbohydrates and high bioavailability characteristics. This is followed by the hypotonic drinks that are expected to grow faster in the forecasted years due to the increasing awareness of keeping the body hydrated among consumers.
However, factors restraining the growth of the market is the high price of recovery drinks compared to regular beverages, which is attributed to the ingredients used and high production costs.

Scope of the Report

Global recovery drinks market has been segmented by product types (which includes RTD and Powder), by category (which includes isotonic, hypotonic and hypertonic drinks), by distribution channel (which includes Supermarkets/ Hypermarkets, Sports Nutrition chain, Convenience Stores, Online Retail Stores, and others) and by geography (which includes North America, Europe, Asia-Pacific, South America and Middle East and Africa).

By Type
		RTD
		Powder

By Category
		Isotonic
		Hypotonic
		Hypertonic

By Distribution Channel
		Supermarkets/Hypermarkets
		Sports Nutrition chain
		Convenience Stores
		Online Retail Stores
		Other Distribution Channels

Geography

North America
	United States
	Canada
	Mexico
	Rest of North America

Europe
	Spain
	United Kingdom
	Germany
	France
	Italy
	Russia
	Rest of Europe

Asia Pacific
	China
	Japan
	India
	Australia
	Rest of Asia-Pacific

South America
	Brazil
	Argentina
	Rest of South America

Middle East and Africa
	South Africa
	United Arab Emirates
	Rest of Middle East and Africa

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Key Market Trends

Increased demand of organic recovery drinks

While traditional recovery drinks are still popular, awareness for health consciousness and holistic wellness have led to a shift in the category. The region is witnessed by increasing consumption of organic energy drinks and brands such as Organic Muscle, Vega, Atrium Innovations Inc. (Garden of Life) and many more, developing these beverages with organic and/or natural ingredients that are perceived as a better alternative. Some of the most common ingredients in these drinks are protein plant-based drink, whole food magnesium drink, and electrolyte powder. According to the Organic Trade Association, there is a constant increase in the consumption of organic recovery drinks in Brazil from 2014 to 2020 which shows the increase in demand for organic recovery beverages globally.

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Europe is the fastest growing region

Europe is expected to grow the fastest growing region due to the increasing health consciousness among the consumers and disposable income in the emerging markets of Germany, France, Italy, and Spain. Also, increased adoption of western lifestyle has paired the driving factors of the market sales. Product development of recovery drinks such as dairy-based drinks and alcoholic recovery drinks, that appeal to health-conscious consumers have triggered the market growth. For instance, Oatly, a Swedish company launched two recovery drinks- Pineapple/Passion fruit/Spirulina and Apple/Beetroot/Ginger to provide an optimum balance between protein and carbohydrates in 2016.

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Competitive Landscape

The recovery drinks market is competitive in nature having a large number of domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, Vampt, a Canadian beverage company, had launched a low calorie, an electrolyte-infused beer called “Lean Machine”. Also, Sufferfest Beer Company in 2019, launched an electrolyte recovery beer “FKT” Pale Ale, brewed using vitamin C-rich blackcurrants and infused with 65 mg of salt per serving. Also, Oatly will be expanding its business into mainland China, with the opening of an office in Shanghai and sales through more than 2,200 Chinese coffee shops and retailers in the coming months of 2019.

Major Players

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1. INTRODUCTION
1. 1.1 Study Deliverables
2. 1.2 Study Assumptions
3. 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
1. 4.1 Market Drivers
2. 4.2 Market Restraints
3. 4.3 Porter's Five Forces Analysis
  1. 4.3.1 Threat of New Entrants
  2. 4.3.2 Bargaining Power of Buyers/Consumers
  3. 4.3.3 Bargaining Power of Suppliers
  4. 4.3.4 Threat of Substitute Products
  5. 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
1. 5.1 By Type
  1. 5.1.1 RTD
  2. 5.1.2 Powder
2. 5.2 By Category
  1. 5.2.1 Isotonic
  2. 5.2.2 Hypotonic
  3. 5.2.3 Hypertonic
3. 5.3 By Distribution Channel
  1. 5.3.1 Supermarkets/Hypermarkets
  2. 5.3.2 Sports Nutrition chain
  3. 5.3.3 Convenience Stores
  4. 5.3.4 Online Retail Stores
  5. 5.3.5 Other Distribution Channels
4. 5.4 Geography
  1. 5.4.1 North America
    1. 5.4.1.1 United States
    2. 5.4.1.2 Canada
    3. 5.4.1.3 Mexico
    4. 5.4.1.4 Rest of North America
  2. 5.4.2 Europe
    1. 5.4.2.1 Spain
    2. 5.4.2.2 United Kingdom
    3. 5.4.2.3 Germany
    4. 5.4.2.4 France
    5. 5.4.2.5 Italy
    6. 5.4.2.6 Russia
    7. 5.4.2.7 Rest of Europe
  3. 5.4.3 Asia Pacific
    1. 5.4.3.1 China
    2. 5.4.3.2 Japan
    3. 5.4.3.3 India
    4. 5.4.3.4 Australia
    5. 5.4.3.5 Rest of Asia-Pacific
  4. 5.4.4 South America
    1. 5.4.4.1 Brazil
    2. 5.4.4.2 Argentina
    3. 5.4.4.3 Rest of South America
  5. 5.4.5 Middle East and Africa
    1. 5.4.5.1 South Africa
    2. 5.4.5.2 United Arab Emirates
    3. 5.4.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
1. 6.1 Most Active Companies
2. 6.2 Most Adopted Strategies
3. 6.3 Market Share Analysis
4. 6.4 Company Profiles
  1. 6.4.1 PepsiCo Inc.
  2. 6.4.2 Glanbia plc
  3. 6.4.3 Abbott Nutrition
  4. 6.4.4 Rockstar, Inc.
  5. 6.4.5 Sufferfest Beer Company
  6. 6.4.6 Mountain Fuel
  7. 6.4.7 Oatly
  8. 6.4.8 Fluid Sports Nutrition

*List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability