United States Collagen Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

United States Collagen Market Analysis

The United States Collagen Market size is estimated at 187.4 million USD in 2025, and is expected to reach 249.1 million USD by 2030, growing at a CAGR of 5.86% during the forecast period (2025-2030).

The United States collagen market continues to be shaped by evolving consumer preferences toward protein-rich natural ingredients. In 2022, approximately 80% of US adult consumers preferred traditional protein sources like pork, beef, poultry, and fish, demonstrating the strong foundation for collagen-based products. The market has witnessed significant innovation in product formulations, particularly in functional foods and beverages, where manufacturers are focusing on clean-label and natural ingredients. The increasing emphasis on sustainable sourcing and transparent supply chains has led manufacturers to develop more environmentally conscious production methods and clearer labeling practices.

Product innovation and diversification have become crucial market dynamics, with manufacturers introducing various formats to meet specific consumer needs. The retail landscape has evolved significantly, with convenience stores playing an increasingly important role in distribution the number of convenience stores in the United States increased by 3% from 41,960 in 2021 to 43,267 in 2022. This expansion has improved product accessibility and visibility across different consumer segments. Manufacturers are also investing in research and development to create more bioavailable forms of collagen and innovative delivery systems.

The market is experiencing a notable shift toward personalized nutrition solutions, particularly in the beauty and wellness segments. Consumer demographics reveal interesting adoption patterns, with collagen powder and peptides being most prominent among younger consumers 37% of users aged 18-24 compared to 27% aged 25-34 in 2021. This trend has prompted manufacturers to develop targeted products with specific functional benefits for different age groups and lifestyle needs. The industry has also seen increased collaboration between ingredient suppliers and finished product manufacturers to create innovative applications.

The market is adapting to changing dietary preferences and restrictions, particularly considering that 36% of the US population was lactose intolerant in 2021. This has led to the development of specialized collagen products that serve as alternatives to traditional protein sources. Manufacturers are increasingly focusing on product differentiation through enhanced functionality, improved taste profiles, and convenient formats. The industry has also witnessed significant investment in production technology to improve the quality and efficacy of collagen products, while maintaining competitive pricing structures.

United States Collagen Market Trends

As one of the top beef producers, US collagen manufacturers are witnessing growth

• The graph given depicts the production data for raw materials such as cattle, pigs, and chicken meat (with bone, fresh or chilled). The United States is the world’s largest producer of chicken meat and accounted for a 20% share of global chicken meat production in 2023. The meat production and processing sector is estimated to benefit from government initiatives such as ‘Biden-Harris Administration’s Action Plan,” which has been introduced to support the development of a fairer, more competitive, and more resilient meat and poultry supply chain in the country. In addition, the US Department of Agriculture has made USD 32 million in grants to 167 existing meat and poultry processing facilities to help them reach more customers.
• Cattle meat is one of the most common sources of collagen, providing a significant amount of this unique protein. On average, beef has approximately 2-3% collagen in its composition. With the largest fed-cattle industry in the world, the United States is also the world’s largest producer of cattle meat, primarily high-quality, grain-fed cattle meat for domestic and export use. Beef cattle are raised in all 50 states of the United States, with Texas, Oklahoma, Missouri, Nebraska, South Dakota, Kansas, and Montana being the leading cattle meat-producing states in the country as of July 2023.
• The United States is the world’s third-largest producer and consumer of pork and pork products. In recent years, the United States has been the world’s second-largest exporter of pork muscle meats, with exports consistently averaging over 20% of commercial pork production. In 2023, the country accounted for 26% share of the global pig meat export.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

• Baby food is expected to witness steady growth post-pandemic
• The growth of the bakery industry is led by large commercial players
• Innovation is expected to help maintain a steady growth rate
• Sustainable and innovative packaging trends are expected to influence the breakfast cereal market
• Consumer preferences are shifting to premium condiments and sauces, away from packaged soups
• Key players are expected to focus on fortification and nutritional enrichment
• Dairy alternatives are expected to witness a significant growth rate
• The emphasis on awareness and innovation is the driving force behind the growth of the elderly nutrition market
• There are great opportunities for meat alternative products
• E-commerce is expected to emerge as one of the most preferred channels
• Key players focused more on healthy ingredients post-COVID-19
• Sport/performance nutrition is expected to witness significant growth during the forecast period
• Rising US feed exports and feed prices are expected to impact production
• The US cosmetics industry is expected to be driven by the synergy of innovation and social media influence
• The consumption growth of animal protein fuels opportunities for key players in the ingredients segment

Segment Analysis: Form

Animal-Based Segment in US Collagen Market

The animal-based collagen market segment dominates the US collagen market, holding approximately 89% market share in 2024. This significant market position is primarily driven by its cost-effectiveness compared to marine-sourced alternatives, being 45-60% cheaper on average. The segment's dominance is further strengthened by its optimal suitability for consumers with shellfish allergies, which affects nearly 6 million Americans. Animal-based collagen, containing both Type I and III collagen, offers superior bio-functionalities with 14% more proline and 41% more hydroxyproline compared to marine alternatives. The segment's strong performance is also attributed to its extensive applications across various industries, including food and beverages, supplements, and personal care products, where manufacturers prefer it for protein fortification and functional benefits.

Marine-Based Segment in US Collagen Market

The marine collagen segment is projected to experience the fastest growth rate of approximately 7% during 2024-2029, driven by increasing consumer awareness of its superior bioavailability and faster absorption rates. Marine collagen is gaining popularity due to its sustainability credentials and unique properties, being absorbed 1.5 times faster than other collagen types. This segment is particularly thriving in beauty and skincare applications, as marine collagen exclusively contains Type I collagen with smaller peptide molecules that enhance absorption. The growth is further supported by the rising demand for premium, clean-label products and increasing consumer preference for sustainable and environmentally friendly protein sources. Marine collagen's effectiveness in supporting skin health, joint function, and overall wellness has made it increasingly attractive to health-conscious consumers and premium beauty product manufacturers.

Segment Analysis: End User

Food and Beverages Segment in US Collagen Market

The Food and Beverages segment dominates the US collagen market, commanding approximately 93% market share in 2024. This substantial market position is primarily driven by the increasing consumer preference for collagen-infused food and beverage products, particularly among the lactose-intolerant population, which comprises about 36% of US consumers. The segment's growth is further supported by the rising demand for carbonated collagen drinks and collagen-fortified snacks, with manufacturers introducing innovative products like collagen-enhanced beverages, protein bars, and functional foods. The versatility of collagen peptides in various food applications, from bakery products to beverages, along with its ability to improve texture and nutritional value, has made it an essential ingredient in the food and beverage industry.

Personal Care and Cosmetics Segment in US Collagen Market

The Personal Care and Cosmetics segment is projected to exhibit the highest growth rate of approximately 8% during the forecast period 2024-2029. This accelerated growth is primarily attributed to the increasing consumer awareness about collagen's benefits for skin health and anti-aging properties. The segment's expansion is driven by the rising demand for natural and clean beauty products, with collagen beauty products being increasingly incorporated into skincare formulations and beauty supplements. The growth is further supported by innovative product developments in haircare solutions, where collagen peptides are utilized for strengthening hair follicles and promoting healthy hair growth. The segment's rapid expansion is also influenced by the growing trend of beauty-from-within products and the increasing consumer preference for protein-fortified skincare solutions.

Remaining Segments in End User Segmentation

The Animal Feed and Supplements segments play crucial roles in the US collagen market, though with smaller market shares. The Animal Feed segment is gaining traction due to the increasing focus on pet health and nutrition, with hydrolyzed collagen being recognized for its benefits in maintaining healthy fur and joint health in animals. The collagen supplement segment, particularly in areas like sports nutrition and elderly care, continues to expand as consumers increasingly recognize collagen's benefits for joint health, muscle recovery, and overall wellness. Both segments are witnessing continuous innovation in product formulations and delivery formats, contributing to the overall market dynamics and providing diverse applications for collagen protein-based products.