Energy Bar Market in UK Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers UK Protein Bar Market Analysis and is Segmented by Type (Organic Energy Bar and Conventional Energy Bar); and by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The market size is provided in terms of value in (USD Million) during the forecasted years for the above segments.

UK Energy Bar Market Size

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United Kingdom Energy Bar Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.42 %
Market Concentration Low

Major Players

United Kingdom Energy Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order


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UK Energy Bar Market Analysis

The United Kingdom Energy Bar market is expected to register a CAGR of 5.42% over the next five years.

  • Increased demand for health and nutrition products, impulse purchases, and product innovation is the key factor driving the energy bar market in the United Kingdom. Growing demand for products with active ingredients is further driving the market.
  •  Health concerns related to high sugar content and fluctuating commodity prices affect market growth. The stores in the United Kingdom are heavily flooded with various energy bars, ranging from protein-rich, nutritious, gluten-free, and dairy-free bars. This extensive range of energy bar options aid in attracting a broad spectrum of consumers.
  • Also, the rise in consumer demand for nutritional products and rising clean label claims on products accelerated the market growth in the country. The increase in demand for a convenient and healthy on-the-go snack also catered to the market growth. Elsewhere, due to the high nut content in the energy bars like almonds, peanuts, and others, people allergic to these ingredients didn't prefer these energy bars. 
  • Consumers in the United Kingdom are looking for high nutritional value snacks and simple ingredient lists rather than calorie counting. Claims like free-from, raw, high fiber, no added sugar, and the use of natural ingredients are expected to continue to be the key factors influencing consumers' decisions.

UK Energy Bar Market Trends

This section covers the major market trends shaping the UK Energy Bar Market according to our research experts:

Increasing Number of Health and Fitness Centers

  • The gym culture and fitness routines are on the rise all around the world and so in the United Kingdom as well. There has been a continuous increase in memberships in gym and fitness centers in the past 8-10 years. These health and fitness centers have witnessed substantial growth in recent years due to increasing health concerns and lifestyle changes. 
  • The increase in health awareness and the growing need for adequate nutritional content have fostered the demand for energy bars in the region. Therefore, the demand for performance nutrition food such as energy bars has been increasing significantly around the country.
  •  Energy bars are known to provide instant energy to consumers, making them an ideal option for pre and post-workout meals for gym members. According to Sports England, gym sessions were attended by almost 3.4 million persons between November 2020 and November 2021. 
  • The health and fitness club is expected to recover in the post-pandemic era, and the energy bar market is expected to grow proportionally. Millennials have been known to be more involved in fitness and recreational activities, increasing the demand for energy bars in the country.
Energy Bar Market: Number of Gym Members, in Million, United Kingdom, 2019-2021

Growing Demand for Natural/Organic Energy Bar

  • Consumers are increasingly getting health conscious about bite-in-between meals. The increased awareness of the adverse effects of artificial additives like sweeteners, flavors, preservatives, and many more have accelerated the demand for organic energy bars. There has been a growth in the demand for organic foods across the United Kingdom. For instance, according to the Soil Association, in 2022, the organic market was valued at over USD 3.70 billion and witnessed a growth of 5.2%. 
  • Organic energy bars are free from additives like sugar and gluten and are naturally flavored. Consumers want products that incorporate their taste preferences and cater to their nutrition requirements. Owing to the rising demand for organic energy bars, companies are also expanding their product line in accordance with the trend. 
  • The companies offering natural/organic energy bars in the United Kingdom market include Outdoor Provisions, Torq Bar, and others.
Energy Bar Market: Organic Market Value, in USD Billion, United Kingdom, 2016-2021

UK Energy Bar Industry Overview

The United Kingdom's energy bar market is competitive, with many existing multinational players. Innovative product launches and clean-label ingredients are the various strategies adopted by these players. Private-label brands provide tough competition to the existing players with their flavored product offerings. The major players catering energy bars market in the United Kingdom are Mondelēz International, Inc., Glanbia, Plc, General Mills, Inc., Post Holdings, Inc., and HNC Healthy Nutrition Company (UK) Ltd. (Maximuscle). The key players try to differentiate their offerings and compete based on different factors, including ingredients, price, quality, and marketing activities, to gain a competitive advantage.

UK Energy Bar Market Leaders

  1. Mondelēz International, Inc.

  2. Glanbia, Plc

  3. General Mills, Inc.

  4. Post Holdings, Inc.

  5. HNC Healthy Nutrition Company (UK) Ltd. (Maximuscle)

*Disclaimer: Major Players sorted in no particular order

United Kingdom Energy Bar Market Concentration
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UK Energy Bar Market News

  • September 2022: Mondelēz's protein bar brand Grenade launched two new multipack protein bar variants in Tesco and Sainsbury. The multipack features a 10-pack of selected Grenade's best-selling (60g) protein bars. These comprise two bars of each of the following five flavors: chocolate chips salted caramel, white chocolate salted peanut, cookie dough, white chocolate cookie and fudged up. Also, a three-pack variant would be launched across over 1,000 Co-op stores that featured three 35g bars in Grenade's best-selling protein bar flavor, Chocolate Chip Salted Caramel.
  • March 2021: Mondelēz International acquired majority shares of Grenade, a prominent player offering a range of performance nutrition products, including energy and protein bars in the United Kingdom.
  • March 2021: Barebells, a United Kingdom functional food brand, added Double Bite, a "bar of two halves," to its line of energy/protein-enriched snack bars. Double Bite is available in two flavors: caramel crisp and chocolate crisp. Both flavors provide 16g of protein and do not contain any added sugar or palm oil.

UK Energy Bar Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Organic Energy Bar

      2. 5.1.2 Conventional Energy Bar

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mondelēz International, Inc.

      2. 6.3.2 Oatein Limited

      3. 6.3.3 Glanbia, Plc

      4. 6.3.4 General Mills, Inc.

      5. 6.3.5 Abbott Laboratories

      6. 6.3.6 PepsiCo, Inc.

      7. 6.3.7 The Kelloggs Company

      8. 6.3.8 Post Holdings, Inc. (PowerBar, Inc)

      9. 6.3.9 HNC Healthy Nutrition Company (UK) Ltd. (Maximuscle)

      10. 6.3.10 Ultimate Sports Nutrition (USN)

      11. 6.3.11 Barebells Functional Foods

    4. *List Not Exhaustive

**Subject to Availability
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UK Energy Bar Industry Segmentation

Energy bars are nutritional bars made with cereals, vitamins, and flavorings that are meant to provide instant energy. The United Kingdom's energy bar market is segmented by type and distribution channel. Based on type, the market is segmented into organic energy bars and conventional energy bars. Further, based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type
Organic Energy Bar
Conventional Energy Bar
Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
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UK Energy Bar Market Research FAQs

The United Kingdom Energy Bar Market is projected to register a CAGR of 5.42% during the forecast period (2024-2029)

Mondelēz International, Inc., Glanbia, Plc, General Mills, Inc., Post Holdings, Inc. and HNC Healthy Nutrition Company (UK) Ltd. (Maximuscle) are the major companies operating in the United Kingdom Energy Bar Market.

The report covers the United Kingdom Energy Bar Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United Kingdom Energy Bar Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Energy Bar in UK Industry Report

Statistics for the 2024 Energy Bar in UK market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Energy Bar in UK analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Energy Bar Market in UK Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)