| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 3.94 Billion |
| Market Size (2030) | USD 9.36 Billion |
| CAGR (2025 - 2030) | 18.91 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
United Kingdom Animation, VFX And Post Production Market Analysis
The United Kingdom Animation, VFX And Post Production Market size is estimated at USD 3.94 billion in 2025, and is expected to reach USD 9.36 billion by 2030, at a CAGR of 18.91% during the forecast period (2025-2030).
The United Kingdom animation, VFX (visual effects), and post-production market is experiencing robust growth, driven by advancements in technology and increasing global demand for high-quality content. The integration of advanced technologies like AR, VR, AI, and ML is transforming the industry, enabling studios to push creative boundaries and deliver visually stunning projects. As these technologies evolve, they are increasingly being adopted in animation and VFX to create more immersive and interactive experiences.
- The United Kingdom's market growth is also supported by its global reputation for high-quality production services and its extensive pool of talented professionals in animation, VFX, and post-production. The country has emerged as a pivotal hub for blockbuster films, TV shows, and digital content, drawing substantial investments from international studios. In additon to this, London has established itself as a prominent center, housing numerous studios that specialize in high-end VFX and post-production services.
- In March 2024, Animation UK reported that the government plans to lift the 80% cap on total eligible expenditure, specifically for VFX spending. Additionally, the Audio Visual Expenditure Credit (AVEC) rate for VFX will rise to 39%, translating to an effective after-tax rate of 29.25%, marking a 3.75% increase. This removal of the cap serves as a significant incentive for productions shooting in the UK, effectively boosting the VFX incentive rate by nearly 30%.
- In addition to this, increasing emphasis on 3D animation and advanced visual effects is propelling market growth. Demand for 3D content across films, television, gaming, and advertising has reached unprecedented levels. Companies are increasingly prioritizing the creation of visually stunning content to elevate viewer experiences. Furthermore, the UK's gaming industry plays a pivotal role, with studios crafting intricate and interactive games that seamlessly integrate animation and VFX.
- The shift towards streaming platforms has also contributed to the market's growth. With the rise of Netflix, Amazon Prime, Disney+, and other OTT platforms, there is an increasing demand for original content that often requires high-end animation and VFX. UK-based studios are frequently commissioned to produce content for these platforms, further boosting the industry. The growing consumption of digital media, particularly during the pandemic, accelerated the need for more engaging and visually rich content, and UK studios have been at the forefront of delivering this demand.
- Overall, the UK stands as a global provider of the animation, VFX, and post-production market, driven by the adoption of advanced technologies like AR, VR, AI, and ML. With an increasing emphasis on 3D animation and visual effects, coupled with the nation's robust infrastructure, skilled workforce, and favorable government policies, the UK is poised for sustained growth in the years ahead.
United Kingdom Animation, VFX And Post Production Market Trends
Increased Demand for High-Quality Visual Content especially with the rising popularity of OTT platforms
- The animation, VFX, and post-production market in the United Kingdom is witnessing robust growth, primarily fueled by the surging demand for premium visual content. This surge is notably propelled by the burgeoning popularity of over-the-top (OTT) platforms, including Netflix, Amazon Prime Video, Disney+, and several others. These platforms have revolutionized the entertainment industry, granting consumers access to an expansive content library, thereby intensifying the demand for top-tier visual effects (VFX), animation, and post-production services.
- Driven by the production of major international films, series, and video games, the UK has emerged as a prominent player in the animation and VFX sectors. With a rising global appetite for immersive content like 3D, VR, and AR, studios in the UK are not only meeting this demand but are also setting new standards in creativity and innovation, solidifying the nation's status as a premier destination for world-class post-production work.
- In September 2024, Channel 4 and Yospace, a key provider in dynamic ad insertion, have renewed their partnership for several more years, bringing their collaboration to an impressive milestone of over a decade. This extended alliance underscores a shared commitment to key advancements in OTT advertising. With this partnership, Yospace aims to bolster Channel 4's digital advertising endeavors, aligning with the broadcaster's ambitious goal of evolving into a digital-first public service streamer by 2030.
- In February 2023, Atlantyca Entertainment announced it has extended its relationship with Future Today, the key provider in ad-supported streaming, ranking in the top free channels across every major connected TV (CTV) and over-the-top (OTT) platform. Both series are currently available on the highly popular platform broadcast throughout the US and Canada for Berry Bees, while Bat Pat is streamed in US, Canada and UK.
- Overall, the UK’s animation, VFX, and post-production market is poised for sustained growth, due to the rising demand for high-quality visual content and the continued success of OTT platforms. With its rich history of creative excellence, cutting-edge technology, and strong support systems, the UK is set to remain a major player in this dynamic and evolving industry.
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Films End-user Augment the Market's Growth
- The growth of the United Kingdom animation, VFX, and post-production market is being significantly driven by the high usage of film animation platforms. These platforms, which offer advanced tools for creating, editing, and rendering animated content, are transforming the capabilities of studios and production houses. Animation platforms such as Autodesk Maya, Adobe After Effects, among others have become critical in streamlining the animation process and enabling seamless integration with VFX and post-production workflows.
- One of the key reasons for the high adoption of these platforms is their ability to handle the increasing demand for high-quality animated content across multiple sectors, including feature films, television series, advertising, and gaming. The UK animation industry, known for its creativity and technical prowess, is leveraging these platforms to push the boundaries of visual storytelling. As the demand for immersive and visually stunning content grows, the need for platforms that can handle complex animation, from 2D to 3D and even stop-motion, is becoming more pronounced.
- In August 2024, FLAMIN Animations is a programme for early-career Black artist animators living in the UK. This programme aims to support artist animators as they take their first steps into a career working with the moving image, with development support and funding for a new short animated film. This year Film London is delighted to partner with animation studio Blinkink, providing bespoke support to the selected animators.
- Moreover, the rise of streaming services such as Netflix, Amazon Prime, and Disney+ has intensified the need for original content, further propelling the animation, VFX, and post-production markets. Many of these platforms offer native cloud collaboration features, which have become increasingly important as remote work becomes more prevalent. Studios can now collaborate across borders, allowing UK-based animation teams to work with international clients, enhancing the industry's global reach.
- In addition to this, the film animation platforms have democratized the industry by offering accessible, affordable, and scalable tools that cater to a broad range of users, from independent filmmakers to large-scale studios. This has led to a diversification of content, with more animated films, TV shows, and even user-generated content being produced than ever before. Overall, the convergence of all these factors has set the stage for sustained growth in the United Kingdom's animation, VFX, and post-production markets.
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United Kingdom Animation, VFX And Post Production Industry Overview
The United Kingdom Animation,Vfx and Post Production market is fragmented, with several small and medium-sized vendors alongside several large established vendors. The market studied is evolving with continuous solution introductions, which gives a competitive advantage to vendors operating in the market and allows them to stay ahead. Also, continuous innovation in offerings and functionalities creates differentiating advantages for vendors.
United Kingdom Animation, VFX And Post Production Market Leaders
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FRAMESTORE LIMITED
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Aardman Animations Ltd
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Jellyfish Pictures
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Blue Zoo Animation Studio
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Lupus Films
- *Disclaimer: Major Players sorted in no particular order
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United Kingdom Animation, VFX And Post Production Market News
- May 2024: Film London Artists’ Moving Network (FLAMIN) partnered with London-based animation studio Blinkink to launch FLAMIN Animations. Entering its fourth year, FLAMIN Animations commissions early-career Black-identifying animators residing in the UK. In collaboration with the FLAMIN team, Blinkink will offer targeted support to these animators throughout both the development and production phases, empowering them with essential skills for a successful industry career.
- September 2024: The Yard VFX, an independent French visual effects (VFX) studio, inaugurated its new studio in London. Renowned worldwide for its artistic prowess and elevated production standards in international films and episodics, The Yard has seen substantial growth in recent years. Through this expansion, the studio seeks to infuse the UK’s vibrant film and television industry with its distinctive blend of French creativity and global production acumen.
United Kingdom Animation, VFX And Post Production Industry Segmentation
The United Kingdom Animation and VFX Industry is treated as a subset of the broader creative industries. The study is structured to track the demand of Animation, VFX, and Post-Production services rendered by various studios globally. Revenues generated by the content created through Animation, VFX, and Post Production services are excluded from the scope of work. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports market estimations and growth rates over the forecast period.
The united kingdom animation, vfx and post production market is segmented by animation platform (television and OTT, films, advertisement, gaming, and other animation platforms).
The market size and forecasts are provided in terms of value (usd) for all the above segments.
| By Animation Platform | Television and OTT |
| Films | |
| Advertisment | |
| Gaming | |
| Other Animation Platforms |
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United Kingdom Animation, VFX And Post Production Market Research FAQs
How big is the United Kingdom Animation, VFX And Post Production Market?
The United Kingdom Animation, VFX And Post Production Market size is expected to reach USD 3.94 billion in 2025 and grow at a CAGR of 18.91% to reach USD 9.36 billion by 2030.
What is the current United Kingdom Animation, VFX And Post Production Market size?
In 2025, the United Kingdom Animation, VFX And Post Production Market size is expected to reach USD 3.94 billion.
Who are the key players in United Kingdom Animation, VFX And Post Production Market?
FRAMESTORE LIMITED, Aardman Animations Ltd, Jellyfish Pictures, Blue Zoo Animation Studio and Lupus Films are the major companies operating in the United Kingdom Animation, VFX And Post Production Market.
What years does this United Kingdom Animation, VFX And Post Production Market cover, and what was the market size in 2024?
In 2024, the United Kingdom Animation, VFX And Post Production Market size was estimated at USD 3.19 billion. The report covers the United Kingdom Animation, VFX And Post Production Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United Kingdom Animation, VFX And Post Production Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
United Kingdom Animation, VFX And Post Production Industry Report
Statistics for the 2025 United Kingdom Animation, VFX And Post Production market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United Kingdom Animation, VFX And Post Production analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
