Ultra-Portable Internet Devices Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Ultra-Portable Internet Devices Market is Segmented by Product (Mobile Internet Devices (MIDs), Ultra Mobile Personal Computers (UMPCs), Application (Enterprises, Entertainment, Retail, Healthcare, IT and Telecom, Consumer Electronics, Education and Industrial), and Geography.

Market Snapshot

portable electronics market size
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 11.35 %
 portable electronics market

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Market Overview

The Ultra-Portable Internet Devices market has registered a CAGR of 11.35% over the forecast period 2021 - 2026. According to Cisco, by 2022, 28.5 billion devices may be connected through the internet. With this, the increase in demand for using the internet is creating a positive outlook for the ultra-portable internet devices market.

  • With the rapid rise in the use of tablets among people for entertainment purposes are replacing PCs, and tablet users spend nearly 50% of their screen time on entertainment activities. With this trend, tablets for entertainment purposes are expected to witness huge demand in return, creating a market for the ultra-portable internet devices market.
  • Ultra-portable mobile devices offer extended portability and accessibility to cloud-based content and advanced on-the-go computation. This has resulted in low-weight, advanced, consumer-friendly computing devices, thereby, augmenting the growth of the market studied.
  • However, on the contrary, these networks, which are extremely responsive to other interferences, such as radio signals, etc may cause a wireless network to malfunction. and this acts as a restraint for the market studied.

Scope of the Report

Technology has revolutionized the way in which we connect with the world. The ultra-portable internet devices allow the user to easily access content and information at any time. With the growing trend of mobility, an increasing number of end users have been shifting from using conventional PCs and associated devices. These devices address changing user demands and are being used for personal, as well as professional purposes. 

By Product
(Mobile Internet Devices (MIDs)
Ultra Mobile Personal Computers (UMPCs)
By Application
Consumer Electronics
North America
United States
United Kigndom
Rest of Europe
Rest of Asia-Pacific
Latin America
Middle East & Africa

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Key Market Trends

Consumer Electronics Offer Potential Growth

  • Digital media adaptor is a device used for connecting a computer to a home media system that enables the transfer of digital files and audio content, to and from the electronic and media devices.
  • With better network coverage, advanced technologies, and drop on the internet, surfing charges and data consumption, across the world, have risen.  And video and audio traffic has dominated the internet data consumption.
  • As internet giants, like Netflix and Amazon Prime, produce their own highly popular shows, more people have joined. Studies show that half of these users, who view content on apps, are willing to sit through video advertising to continue to watch shows over television, and thus, boosting the demand for internet-connected devices, such as digital media adapters. Fresh video content, especially recent movies, enjoy a premium over other content. This increasing demand creates a positive outlook for the DMAs because it helps them to connect with the home media system.
  • Furthermore, in smart homes, different electronic devices and gadgets are connected to the home network, which permits them to communicate with each other. Going forward, digital audio and video-on-demand services may see a lot of activity.
  • Digital media adaptors are finding increasing applications in smart homes, which is further fueling the growth of this market. 
portable electronics market share

Asia-Pacific to Witness the Fastest Growth

  • The market in the Asia-Pacific is projected to have the fastest growth rate, owing to the growing number of small and medium enterprises. The increasing internet penetration across certain developing countries in the region is expected to boost the growth of the ultra-portable mobile device market, in the region.
  • Additionally, the growing number of people, across the world, watching OTT (Over-the-top) content is significantly bolstering the global ultra-portable internet devices market growth, over the next few years.
  • Furthermore, the population of Asia-Pacific is increasing continuously, and in emerging economies, such as India and China, healthcare professionals have begun to integrate solutions, such as remote audio/video diagnosis, remote surgery, and remote health monitoring using portable devices, which create a demand for the ultra-portable internet devices market.
  • Furthermore, the government initiative to digitize the education system in their country is acting as a catalyst for the ultra-portable internet devices market. For instance, the Government of India launched the Skill India initiative – ‘Kaushal Bharat, Kushal Bharat’. Under this initiative, the government has set itself a target of training 400 million citizens, by 2022, which may enable them to find jobs. The initiatives launched include various programs, like Pradhan Mantri Kaushal Vikas Yojana (PMKVY), National Policy for Skill Development and Entrepreneurship 2015, Skill Loan scheme, and the National Skill Development Mission. Such initiatives need the digitized education system, which may create a market for the ultra-portable internet devices market, during the forecasted period.
portable electronics market forecast

Competitive Landscape

The competitive landscape of the ultra-portable internet devices market is fragmented, due to the presence of some major international key players. Some of the key companies operating in the global market include Apple Inc., Microsoft Corporation, Intel Corporation, Samsung Electronics Corporation, etc. Various companies are investing heavily in research and development (R&D) to launch a new category of products. Some of the recent developments in this field are:

  • October 2018 - Cisco designed 880G and 890G Series ISRs to provide a rapidly deployable, highly available, reliable, and secure solution designed to combine internet access, comprehensive security, and wireless services in a single device that is easy to deploy and manage for primary or backup connectivity. Customers that would benefit from these routers include small businesses, financial services firms, healthcare organizations, pop-up stores, point-of-sale systems, and retail businesses.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Ease of Access to Information

      2. 4.3.2 Increasing Demand for Ultra-Portable Gadgets and Improved Cloud Connectivity

    4. 4.4 Market Restraints

      1. 4.4.1 Lack of Internet Access at All Locations

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry



    1. 6.1 By Product

      1. 6.1.1 (Mobile Internet Devices (MIDs)

      2. 6.1.2 Ultra Mobile Personal Computers (UMPCs)

    2. 6.2 By Application

      1. 6.2.1 Entertainment

      2. 6.2.2 Enterprises

      3. 6.2.3 Retail

      4. 6.2.4 Healthcare

      5. 6.2.5 Consumer Electronics

      6. 6.2.6 Education

    3. 6.3 Geography

      1. 6.3.1 North America

        1. United States

        2. Canada

      2. 6.3.2 Europe

        1. Germany

        2. United Kigndom

        3. France

        4. Rest of Europe

      3. 6.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Rest of Asia-Pacific

      4. 6.3.4 Latin America

      5. 6.3.5 Middle East & Africa


    1. 7.1 Company Profiles

      1. 7.1.1 Apple Inc.

      2. 7.1.2 Intel Corporation

      3. 7.1.3 Microsoft Corporation

      4. 7.1.4 Samsung Electronics Corporation

      5. 7.1.5 ASUSTeK Computer Inc.

      6. 7.1.6 Dell Inc.

      7. 7.1.7 HTC Corporation

      8. 7.1.8 Sony Corporation

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Ultra-Portable Internet Devices Market market is studied from 2018 - 2026.

The Ultra-Portable Internet Devices Market is growing at a CAGR of 11.35% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Apple Inc., Sony Corporation, Intel Corporation, Samsung Electronics Co. Ltd, Cisco Systems Inc. are the major companies operating in Ultra-Portable Internet Devices Market.

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