Middle East and Africa IT Device Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Middle East and Africa IT Device Market is segmented by Type (PCs - Laptops, Desktop PCs and Tablets, and Phones - Land Lines, Smart Phones, and Feature Phones) and By Geography (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Egypt, Nigeria, and Rest of MEA). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Middle East and Africa IT Device Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

MEA IT Device Market Size

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MEA IT Device Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 7.10 %
Market Concentration Medium

Major Players

MEA IT Device Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Middle East and Africa IT Device Market with other markets in Technology, Media and Telecom Industry

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MEA IT Device Market Analysis

The Middle East and Africa IT Device Market is expected to register a CAGR of 7.1% during the forecast period.

  • The Middle East and African PC market is performing stably. Although consumer demand has slightly lessened post-Covid, the PC market is still doing significantly better than before COVID-19. The region's total PC shipments were projected to be more than 14 million units last year. Although the demand for PCs, including laptops, desktops, and tablets, is expected to contract slightly in the coming year, it would again gain back its demand from 2024.
  • Gaming laptops with slimline designs and desktop-like performance for gaming and other demanding applications saw an exponential increase in demand last year in the Middle East region. Students and young working professionals now demand gaming laptops because of a thriving gaming environment and the advent of competitive e-sports competitions.
  • However, toward the end of the last year, it is not surprising that the demand for the IT device industry in the Middle East and Africa region has begun to decline, given how much of an impact inflation has had on practically every sector of the economy. Rising living expenses have restricted consumer spending on other commodities, especially IT devices.
  • Encouragingly, over the period up to 2025, smartphone use is expected to rise substantially in the Middle East and Africa's less developed mobile markets, supported by continuing network investment by operators. Data usage in the region will soar by 430% between the previous year and 2027 because of rising user engagement with bandwidth-hungry apps like video.
  • The post-Covid demand for both laptops and smartphones declined in the second quarter of the last year than in the same period during 2020. However, Apple's shipments increased by 2% YoY despite the downturn in the region, mostly due to improved distribution and product accessibility in GCC nations. The pandemic has brought to light the growing significance of digital technologies for crisis response and recovery planning. The crisis has also increased the possibility of accelerating Africa's digital development and created potential demand for mobile phones and PCs, which is expected to have a long-lasting impact.

MEA IT Device Industry Overview

The Middle East and Africa IT Device market could be more cohesive, consisting of some large players. Several key players in the market are in constant efforts to bring advancements. A few prominent companies are entering into collaborations and expanding their global footprints in developing regions to consolidate their positions in the market. The major player in this market includes Samsung, Dell, Apple, Lenovo, and HP.

In December 2022, Samsung unveiled a brand-new, cutting-edge shop in Table Bay. This is an advanced environment created to meet the demands of unique mobile customers throughout the holiday season. This new Table Bay location would also cater to gamers. They may now immerse themselves in their preferred mobile games on Samsung big-screen TVs.

In November 2022, Apple announced that it would establish a center for Middle East distribution in Riyadh to entice multinationals from the UAE. According to authorities, Saudi Arabia has presented its first integrated economic zone to establish itself as the region's top logistics center and draw global investment. Apple has decided to locate its Middle East distribution center in Riyadh's 3 million square meters economic zone.

MEA IT Device Market Leaders

  1. HP Inc.

  2. Lenovo Group Limited

  3. Dell Technologies

  4. Samsung Electronics Co., Ltd.

  5. Apple Inc

  6. *Disclaimer: Major Players sorted in no particular order
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MEA IT Device Market News

  • October 2022: Xiaomi, the top smartphone manufacturer, launched the 12T Series in the Saudi Market. The event was arranged to give customers in the Kingdom access to the Xiaomi 12T smartphone series and a variety of luxury tech solutions as part of its mission to make high-quality technology available to individuals and communities worldwide.
  • September 2022: Lenovo introduced brand-new ThinkPad computers in the UAE, showcasing striking, innovative designs that defy convention and add new hues and materials to its premium business laptop line-up.

MEA IT Device Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the IT Device Industry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Smartphone Usage Across the Region
    • 5.1.2 Robust Demand for Online Gaming
  • 5.2 Market Restraints
    • 5.2.1 Adverse Effects of Inflation Impacting the Market

6. MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 PC's
    • 6.1.1.1 Laptops
    • 6.1.1.2 Desktop PCs
    • 6.1.1.3 Tablets
    • 6.1.2 Phones
    • 6.1.2.1 Landline Phones
    • 6.1.2.2 Smartphones
    • 6.1.2.3 Feature Phones
  • 6.2 By Geography
    • 6.2.1 Saudi Arabia
    • 6.2.2 United Arab Emirates
    • 6.2.3 Qatar
    • 6.2.4 Kuwait
    • 6.2.5 South Africa
    • 6.2.6 Egypt
    • 6.2.7 Nigeria
    • 6.2.8 Rest of Middle-East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 HP Inc.
    • 7.1.2 Lenovo Group Limited
    • 7.1.3 Dell Technologies
    • 7.1.4 Microsoft Corporation
    • 7.1.5 Acer Group
    • 7.1.6 ASUSTek Computer Inc
    • 7.1.7 Apple Inc
    • 7.1.8 Samsung Electronics Co., Ltd.
    • 7.1.9 Google LLC
    • 7.1.10 Sony Corporation
    • 7.1.11 Huawei Technologies Co., Ltd.
    • 7.1.12 Guangdong Oppo Mobile Telecommunications Corp., Ltd
    • 7.1.13 Xiaomi Corporation
    • 7.1.14 Tecno Mobile
    • 7.1.15 Nokia Corporation
    • 7.1.16 Motorola, Inc.
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE TRENDS

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MEA IT Device Industry Segmentation

As digitalization advances, hardware components are continuously updated to meet the most recent requirements. PCs and phones are the sectors that make up the devices market in the technology market outlook.

The Middle East and Africa IT Device Market is segmented by Type (PCs - Laptops, Desktop PCs and Tablets, and Phones - Land Lines, Smart Phones, and Feature Phones) and by Geography (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Egypt, Nigeria, and Rest of MEA).

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Type PC's Laptops
Desktop PCs
Tablets
Phones Landline Phones
Smartphones
Feature Phones
By Geography Saudi Arabia
United Arab Emirates
Qatar
Kuwait
South Africa
Egypt
Nigeria
Rest of Middle-East and Africa
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MEA IT Device Market Research FAQs

What is the current Middle East and Africa IT Device Market size?

The Middle East and Africa IT Device Market is projected to register a CAGR of 7.1% during the forecast period (2025-2030)

Who are the key players in Middle East and Africa IT Device Market?

HP Inc., Lenovo Group Limited, Dell Technologies, Samsung Electronics Co., Ltd. and Apple Inc are the major companies operating in the Middle East and Africa IT Device Market.

What years does this Middle East and Africa IT Device Market cover?

The report covers the Middle East and Africa IT Device Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle East and Africa IT Device Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Middle East and Africa IT Device Industry Report

Statistics for the 2025 Middle East and Africa IT Device market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East and Africa IT Device analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.