United Arab Emirates (UAE) Breakfast Cereals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

UAE Breakfast Cereals Market is segmented by Type (Ready-to-cook and Ready-to-eat Cereals), by Product Type (Corn-based Breakfast Cereals, Mixed/Blended Breakfast Cereals, and Other Product Types), and by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retailers, and Other Distribution Channels)

Market Snapshot

UAE Breakfast Cereals Market Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.91 %

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Market Overview

The United Arab Emirates breakfast cereal market is growing at a CAGR of 3.91% during the forecast period (2020 - 2025).

  • The growth of the market is mainly driven by the changing food habits and influence of western culture on dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Also, an increase in health awareness among people globally, making consumers preferring towards highly nutritious food on a regular basis is further fueling the market. Also, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.
  • However, the market is stagnated due to the consumer's equal inclination toward traditional breakfast foods, which is therefor restraining the growth of the market.

Scope of the Report

The UAE breakfast cereals market is segmented by types, into ready-to-cook breakfast cereals and ready-to-eat breakfast cereals, and by distribution channel into supermarket/hypermarket, convenience stores, online retailers, and other distribution channels.

By Type
Ready-to-cook Cereals
Ready-to-eat Cereals
By Product Type
Corn-based Breakfast Cereals
Mixed/Blended Breakfast Cereals
Other Product Types
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retailers
Other Distribution Channels

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Key Market Trends

Rising Demand for Convenience Food in the Region

The demand for convenience food is growing at a faster pace due to changes in social and economic patterns, as well as an increase in urbanization, buying power and awareness on healthy foods, changes in meal patterns and existing food habits, and desire to taste new products. They are becoming extremely popular, especially among working-class people, teenage children, people living in hostels, bachelors, and so on. Furthermore, recent innovations have led to the use of many traditional technologies like fermentation, extraction, encapsulation, fat replacement, and enzyme technology to produce new healthy breakfast cereals products and reduce/remove undesirable food components, and add specific nutrients.

UAE Breakfast Cereals Market1

Convenience Stores Sales To drive The Regional Market

Convenience stores led the sale with a value share of 40%, which is followed by supermarkets/hypermarkets. Online retail sale constitutes a very small share in the market but is growing at a steady rate. Organic, natural and health claim on breakfast cereals offer a potential future for baked products. Furthermore, the expansion of retail distribution channels is another factor for rising sales in rural and tier-II cities. However, increased competition from artisanal, food service offering varieties of fresh breakfast affected the packaged breakfast cereals market sale in the region.

UAE Breakfast Cereals Market2

Competitive Landscape

The UAE breakfast cereals market is highly fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the UAE market include Bobs Red Mill, Nestle, and General Mills Inc., among others.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Ready-to-cook Cereals

      2. 5.1.2 Ready-to-eat Cereals

    2. 5.2 By Product Type

      1. 5.2.1 Corn-based Breakfast Cereals

      2. 5.2.2 Mixed/Blended Breakfast Cereals

      3. 5.2.3 Other Product Types

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialist Stores

      4. 5.3.4 Online Retailers

      5. 5.3.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Bobs Red Mill

      2. 6.4.2 Nestle SA

      3. 6.4.3 PepsiCo Inc.

      4. 6.4.4 Associated British Foods PLC

      5. 6.4.5 Ecotone (Whole Earth)

      6. 6.4.6 General Mills Inc.

      7. 6.4.7 The Kellogg Company

      8. 6.4.8 The Weetabix Food Company

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The UAE Breakfast Cereals Market market is studied from 2016 - 2026.

The UAE Breakfast Cereals Market is growing at a CAGR of 3.91% over the next 5 years.

Bobs Red Mill, Nestle SA, PepsiCo Inc. , Associated British Foods PLC , General Mills Inc. are the major companies operating in UAE Breakfast Cereals Market.

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