| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 164.91 Billion |
| Market Size (2030) | USD 228.60 Billion |
| CAGR (2025 - 2030) | 6.75% |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Thailand Travel Retail Market Analysis by Mordor Intelligence
The Thailand Travel Retail Market size is estimated at USD 164.91 billion in 2025, and is expected to reach USD 228.60 billion by 2030, at a CAGR of 6.75% during the forecast period (2025-2030).
The economy of Thailand is one of South Asia's most influential economies. Thailand has been a major player in travel, tourism and trade for decades. Thailand is an exciting and strategic market with a high awareness of beauty and high spending power. The people's standard of living is rising due to higher disposable income and improved lifestyle. One of the main reasons for the growth of the Thai travel retail industry in the coming years is the steady increase in the number of tourist arrivals.
The Thailand travel retail group, King Power International, is based in Bangkok and one of the top duty-free retailers in the world. King Power offers an excellent selection of international brands, at affordable prices. It provides high-quality services to Chinese as well as other international customers.
Thailand Travel Retail Market Trends and Insights
Growth of the Tourism Industry in Thailand is Driving the Market
- The growing attractiveness of the tourism industry is the prime factor driving the growth of the travel retail market in Thailand. Factors such as the presence of numerous tourism destinations, pleasant weather conditions, and the availability of several luxury hotels coupled with numerous recreational activities have attracted tourists worldwide.
- The increasing influx of tourists is expected to play a crucial role in the development of the travel retail market in Thailand. Growth in travel and tourism has increased the demand for apparel, fashion, food items, electronics, and wines and spirits category. There has been a rise in the demand for beauty and personal care products by travelers at the airport facility.
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Increase in Urban Population is Driving the Market
- The urban population comprises nearly half of the total population in Thailand. The presence of a large young urban population is expected to augment the demand for travel retail sales of products such as beauty, fashion, and personal care. An increase in urbanization and lifestyle changes are expected to create lucrative opportunities in the market.
- The leading vendors are developing consumer-focused businesses, especially for this end-user segment, to boost their travel retail industry size over the next few years. With the surge in middle-class median income, their expenditure trend, traveling mode, and demand for premium brands will also rise, fueling travel retail sales across the industry. Rapid development and urbanization will augment infrastructure development and offer access to better amenities in the market.
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Competitive Landscape
The market studied is fragmented and competitive, with players competing on various fronts to gain a larger share of the market. With players looking into new strategies to improve their online presence and attract new clients, consumers have given the market's competition a new dimension. The report covers major international players like King Power, The Shilla Duty-Free, Jaidee Duty-Free, SIAM Gems Group, and Leon Duty-Free operating in Thailand's travel retail industry.
Thailand Travel Retail Industry Leaders
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King Power
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The Shilla Duty Free
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Jaidee Duty Free
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SIAM Gems Group
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Leon Duty Free
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- In October 2023, Foreo broadens its presence in Thailand's travel retail sector with a new outlet at Don Mueang Airport. This expansion, in collaboration with King Power, builds upon Foreo's existing launches at Suvarnabhumi and Phuket airports, along with its presence in King Power Rangnam, King Power Srivaree Complex, and King Power Phuket downtown stores.
- In November 2023, Thailand's leading oil and retail company plans to expand into Southeast Asia due to the region's economic growth. PTT Oil and Retail Business is investing $900 million to broaden operations beyond Southeast Asia, operating over 2,500 lifestyle outlets in Asia and supplying petrochemical products globally to over 40 countries
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Thailand Travel Retail Market Report Scope
Travel retail is a specialized area of the retail market that serves tourists and other travelers. It can be characterized as the sale of goods and services to travelers leaving, arriving at, or passing through an airport, seaport, railway station, or other travel-related facilities.
The market is segmented by product type and by distribution channel. By product type, the market is sub-segmented into beauty and personal care, wines and spirits, tobacco, eatables, fashion accessories, and hard luxury, and other product types, and by distribution channel, the market is sub-segmented into airports, airlines, ferries, and other distribution channels.
The report offers the market sizes and forecasts in value (USD) for all the above segments.
Product Type
| Beauty and Personal Care |
| Wines and Spirits |
| Tobacco |
| Eatables |
| Fashion Accessories and Hard Luxury |
| Other Product Types |
Distribution Channel
| Airports |
| Airlines |
| Ferries |
| Other Distribution Channels (Borders, Downtown) |
| Product Type | Beauty and Personal Care |
| Wines and Spirits | |
| Tobacco | |
| Eatables | |
| Fashion Accessories and Hard Luxury | |
| Other Product Types | |
| Distribution Channel | Airports |
| Airlines | |
| Ferries | |
| Other Distribution Channels (Borders, Downtown) |
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Key Questions Answered in the Report
How big is the Thailand Travel Retail Market?
The Thailand Travel Retail Market size is expected to reach USD 164.91 billion in 2025 and grow at a CAGR of 6.75% to reach USD 228.60 billion by 2030.
What is the current Thailand Travel Retail Market size?
In 2025, the Thailand Travel Retail Market size is expected to reach USD 164.91 billion.
Who are the key players in Thailand Travel Retail Market?
King Power, The Shilla Duty Free, Jaidee Duty Free, SIAM Gems Group and Leon Duty Free are the major companies operating in the Thailand Travel Retail Market.
What years does this Thailand Travel Retail Market cover, and what was the market size in 2024?
In 2024, the Thailand Travel Retail Market size was estimated at USD 153.78 billion. The report covers the Thailand Travel Retail Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Thailand Travel Retail Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Thailand Travel Retail Market Report
Statistics for the 2025 Thailand Travel Retail market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Thailand Travel Retail analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
