Thailand Flexible Packaging Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 5.12 Billion |
| Market Size (2029) | USD 6.95 Billion |
| CAGR (2024 - 2029) | 6.31 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Thailand Flexible Packaging Market Analysis
The Thailand Flexible Packaging Market size is estimated at USD 5.12 billion in 2024, and is expected to reach USD 6.95 billion by 2029, growing at a CAGR of 6.31% during the forecast period (2024-2029).
- The Thailand packaging sector rose steadily over the last decade due to changes in substrate preferences, the opening of new markets, and altering ownership dynamics. Sustainability and environmental issues are continually being raised, particularly in industrialized countries, and the sector is witnessing various technologies that cater to paper and plastic packaging. The rise of e-commerce and food delivery services, consumers' increasing demand for hygiene, convenience, and product safety, increased investment demand for extended shelf life, and changing lifestyles are the key causes pushing the country's market development post-COVID-19.
- Thailand's economic progress has resulted in a constant increase in flexible packaging product manufacturing and consumption. Thailand's flexible packaging industry is growing and contributing significantly to the country's economy. This expansion is driven by increased demand for flexible packaging materials that can be used to pack anything. According to International Monetary Fund, Thailand's gross domestic product at current prices is expected to rise by USD 192.8 billion (+33.58 percent) between 2023 and 2028. In 2028, the GDP is expected to be USD 767 billion.
- Consumers prefer plastic-based flexible packaging over other items because it is lightweight and unbreakable, making it easy to handle. Because of the cheaper production costs, even big firms favor plastic packaging. However, paper-based flexible packaging is predicted to increase fastest among all flexible packaging raw materials. This is primarily due to the trend towards environmentally friendly packaging. Paper packaging is likely to gain further from its use in online shopping. The pulp industry's exports will continue to grow.
- However, the increasing awareness about the environmental impact of single-use plastic and unsustainable business plastic solutions increased the demand for sustainable products that positively impact the environment. The initiative by local government bodies in Thailand raised awareness and significantly impacted plastic packaging consumption. According to World Bank, despite the high municipal solid waste collection and recycling rate of 88.8% in Thailand, the uncollected plastic waste results in an estimated 428 kilotons/year of mismanaged plastic waste. Due to large volumes of waste generated, Bangkok contributes 18.4% of exposed mismanaged plastic waste.
- The COVID-19 pandemic created a demand for good quality packaging for various end-user industries as the pandemic raised concerns about the ability of COVID-19 to survive on packaging surfaces. The pandemic, which resulted in nationwide lockdowns, had a far-reaching financial impact on the flexible packaging market in the early stages. However, this paved the way for cost-effective, sustainable, and easy-to-transport packaging material.
Thailand Flexible Packaging Market Trends
Increased Demand for Convenient Packaging
- The increasing trend of consumer products, such as food, beverages, and pharmaceuticals, is expected to propel the demand for flexible packaging. The growing demand is attributed to the rising need for packaging solutions that are convenient and portable. The growing urban lifestyle of consumers in Thailand has been driving the demand for packaged convenience food. Convenience stores are gaining importance for Thais amid the country's urbanization and look set to remain a key channel for manufacturers to target.
- Thailand's urban population comprises more than half the total population, nearly 53% in 2022. (Source: Knoema Corporation) These urban consumers are showing an increasing propensity for convenience, high-quality brands, smaller shops, stores, and supermarkets near their workplaces or transportation routes, primarily to purchase daily necessities. The trend of the shift to flexible packaging to avail the benefits of convenience packaging and changing lifestyles, along with the growing smaller households, is increasing the need for single-serve options.
- Packaging manufacturers in Thailand are consistently moving towards sustainable developments and lightweight, convenient options for packaging. In July 2022, Ecolean, a global packaging supplier, recently demonstrated success in Thailand, with new customers launching Ecolean's lightweight, flexible packages. Ecolean has struck a golden position combining both sustainability and distinction, as Thai consumers desire more sustainable practices and packages with less environmental impact.
- Many industries have experienced progressive benefits since the adoption of lightweight packaging, and several packaging production companies are attempting to embrace it because, in addition to its primary benefits of lightweight and recycling efficiency, this type of packaging can reduce overall costs and save energy during production and transportation. In particular, the food and beverage, pharmaceutical, and cosmetics industry is attempting to stock shelves with lighter products by experimenting with various packaging materials and procedures.
- Customers across Thailand are getting more at ease with internet shopping and appreciate its convenience. The human drive for instant gratification drives faster e-commerce delivery services and convenient and lightweight packaging. Simplistic flexible packaging eliminates the effort of opening the box and reduces unneeded packaging material. Frustration-free packaging often incorporates a minimalistic approach with basic yet effective designs that make it easy to open and discard. According to Google, Tech in Asia, and Temasek Holdings, e-commerce sales made up 0.8% of total retail sales in Thailand in 2015, and this figure is predicted to rise to 5.5% by 2025.
Food Industry to Witness a Robust Growth
- Thailand's exposure to international cuisine (prepared/processed) altered consumer lives, especially views towards food and consumption habits. Food demand in Thailand has switched to processed and packaged ready-to-eat meals marketed mostly in hypermarkets and convenience stores. The need for pouch packaging for the food service sector is expanding, as it is progressively replacing traditional materials like paperboard, metals, and glass due to its advantageous qualities such as lightweight and low cost.
- Flexible packaging improves product sustainability by extending shelf life and offering new advancements in frozen meals while lowering spoiling. The market is seeing a paradigm shift in customer affinity towards frozen meals, which is boosting demand for the studied category even higher. These changes are happening partly because people spend more on higher-quality food goods. According to Hong Kong Trade Development Council, as per a study on forecasted Thai consumer spending habits on packaged food and beverages in Thailand from 2021 to 2023, 54% of the respondent confirmed that they would spend more on packaged food and beverages in the forecast period.
- Rapid urbanization is fueling the expansion of Thailand's frozen food sector. Furthermore, the growing trend is predicted to encourage international tourists, enhancing demand for frozen items. Long-term demand for frozen meats, poultry, and seafood is projected to grow due to increased demand for processed and ready-to-eat choices and expansion in domestic retail stores. According to Knoema Corporation, Thailand's urban population was 52.9% in 2022. Thailand's urban population has increased significantly during the last 50 years, rising from 22.6 to 52.9% annually.
- Food plastic wrap, also known as cling film, food wrap, and saran Wrap, is a thin plastic film that is frequently used to seal packages and keep food goods fresh in containers. Food plastic wrap is available in individual rolls or, more commonly, in boxes with a roll attached that contains a cutting edge. There is a robust awareness of sustainable packaging across the country. According to the National Science and Technology Development Agency, in August 2022, a press conference was held in Bangkok to showcase food packaging films made from biodegradable plastic pellets. This invention is the result of a collaborative effort between MTEC-NSTDA, Thantawan Industry Public Company Limited, and Royal Project Foundation and is funded by the Program Management Unit for Competitiveness (PMUC).
- As per the Office of Industrial Economics (Thailand) report, the domestic sales volume of baked goods in Thailand for Bread Products, biscuits, and cakes in April 2023 were 6.49 thousand metric tons, 6.3 thousand metric tons, and 3.27 thousand metric tons, respectively. Over the past few years, Thailand has seen a significant increase in spending on bakery goods and cereal bars, short-run ready meals and coffee or hot chocolate sticks and pouches, dry foods (instant soup, gravy, and sauce packets, rice, and food mixes), snack foods and nuts, spice foods, chocolates and sweets, ice-cream novelty items, and bakery goods like cookies (biscuits), cakes, and chips., consequently increasing the demand for flexible packaging in the country.
Thailand Flexible Packaging Industry Overview
The Thailand Flexible Packaging Market is highly competitive in nature, with a high number of market players. This market is distinguished by limited product differentiation, increasing product penetration, and intense competition. Design, technology, and application innovation can provide a long-term competitive edge.
In Februray 2023, Sealed Air Corporation announced its acquisition of Liquibox for a purchase price of USD 1.15 billion, where this acquisition accelerates SEE's fastest-growing segment, the CRYOVAC brand Fluids & Liquids business. CRYOVAC technology, scale, and market access provide a significant source of synergies. This acquisition contributes to and fast tracks SEE's transformation to become a world-class, digitally driven company automating sustainable packaging solutions.
In December 2022, Amcor announced the launch of its new cutting-edge manufacturing facility in Huizhou, China. The over USD 100 million investment in China's 590,000-square-foot factory strengthens Amcor's capabilities to satisfy expanding client demand throughout Asia Pacific. The factory has China's first automated packaging production line. Together with high-speed printing presses, laminators, and bag-making equipment, this can result in double-digit reductions in production cycle times.
Thailand Flexible Packaging Market Leaders
Huhtamaki Flexible Packaging
Sealed Air Corporation
T Tarutani Pack Co. Ltd
Amcor PLC
Thug Hua Sinn Group (TPN FlexPak)
*Disclaimer: Major Players sorted in no particular order
Thailand Flexible Packaging Market News
- May 2023: Huhtamaki Flexible Packaging announced a new sustainable, flexible packaging innovation that combines best-in-class protection, complete recyclability, and affordability. Where Flexible has redefined the possibility by using science to develop groundbreaking mono-material technology, its innovative and sustainable flexible packaging, in the paper, PE, and PP retort, is transformational and meets the demands of its customers and their consumers.
- September 2022: Amcor announced a further strategic investment of up to USD 45 million in ePac Flexible Packaging ('ePac'). The acquisition will expand Amcor's minority stake in ePac Holdings LLC, and it represents our trust in ePac's entrepreneurial team and their ability to scale in the high growth swiftly, typically higher value short-run market.
Thailand Flexible Packaging Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
4.4 Assessment of Impact of COVID-19 on the Market
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Demand from End-user Industries
5.1.2 Increased Demand for Convenient Packaging
5.2 Market Restraints
5.2.1 Concerns Regarding the Environment and Recycling
6. MARKET SEGMENTATION
6.1 Product Type
6.1.1 Pouches
6.1.1.1 Type
6.1.1.1.1 Stand-up
6.1.1.1.2 Flat
6.1.1.2 End-user
6.1.1.2.1 Food
6.1.1.2.2 Beverage
6.1.1.2.3 Pet Food
6.1.1.2.4 Other End-users
6.1.2 Bags
6.1.3 Films and Wraps
6.1.3.1 Type
6.1.3.1.1 BOPP
6.1.3.1.2 BOPET
6.1.3.1.3 CPP
6.1.3.1.4 PVC
6.1.3.1.5 PE
6.1.3.1.6 Other Types
6.1.3.2 End-user
6.1.3.2.1 Food
6.1.3.2.2 Consumer Goods
6.1.3.2.3 Medical
6.1.3.2.4 Other End-users
6.1.4 Other Product Types
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Huhtamaki Flexible Packaging
7.1.2 Sealed Air Corporation
7.1.3 T Tarutani Pack Co. Ltd
7.1.4 Amcor PLC
7.1.5 Thug Hua Sinn Group (TPN FlexPak)
7.1.6 JR Pack Co. Ltd
7.1.7 Thai Artec Co. Ltd
7.1.8 Innopack
7.1.9 TPBI Public Company Limited
7.1.10 Mondi Group
7.1.11 SCG Packaging Public Company Limited
7.1.12 Scientex Packaging (Ayer Keroh) Berhad (Daibochi Berhad)
7.1.13 Kim Pai Co. Ltd
7.1.14 Print Master Co. Ltd
7.1.15 South East Packaging Industry Co. Ltd
7.1.16 LLH Printing & Packaging
7.1.17 Majend Macks Co. Ltd (Toppan Thailand Co. Ltd)
7.1.18 Fuji Seal Packaging Company Ltd
7.1.19 Meiwa Pax Co. Ltd
7.1.20 Craftz Co. Ltd
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OF THE MARKET
Thailand Flexible Packaging Industry Segmentation
Flexible packaging consists of bags and pouches that can be modified and are of free shape. The flexible packaging for commodity goods and services is witnessing a high volume, low margin offered by a polymer manufacturer. It includes a wide range of processes, ranging from extrusion, slitting, rewinding, printing, coating, and lamination.
The Thailand Flexible Packaging Market is segmented by Product Type (Pouches (Type (Stand-up, Flat), End-user (Food, Beverage, Pet Food)), Bags, Film-wraps (Type (BOPP, BOPET, CPP, PVC, PE) End-user (Food, Consumer Goods, Medical)). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
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Thailand Flexible Packaging Market Research FAQs
How big is the Thailand Flexible Packaging Market?
The Thailand Flexible Packaging Market size is expected to reach USD 5.12 billion in 2024 and grow at a CAGR of 6.31% to reach USD 6.95 billion by 2029.
What is the current Thailand Flexible Packaging Market size?
In 2024, the Thailand Flexible Packaging Market size is expected to reach USD 5.12 billion.
Who are the key players in Thailand Flexible Packaging Market?
Huhtamaki Flexible Packaging, Sealed Air Corporation, T Tarutani Pack Co. Ltd, Amcor PLC and Thug Hua Sinn Group (TPN FlexPak) are the major companies operating in the Thailand Flexible Packaging Market.
What years does this Thailand Flexible Packaging Market cover, and what was the market size in 2023?
In 2023, the Thailand Flexible Packaging Market size was estimated at USD 4.82 billion. The report covers the Thailand Flexible Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Thailand Flexible Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Thailand Flexible Packaging Industry Report
Statistics for the 2024 Thailand Flexible Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Thailand Flexible Packaging analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
