Market Overview
| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 5.44 Billion |
| Market Size (2030) | USD 7.39 Billion |
| Growth Rate (2025 - 2030) | 6.31% CAGR |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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Thailand Flexible Packaging Market Analysis
The Thailand Flexible Packaging Market size is worth USD 5.44 Billion in 2025, growing at an 6.31% CAGR and is forecast to hit USD 7.39 Billion by 2030.
Thailand's flexible packaging industry is experiencing significant transformation driven by the country's robust economic growth and expanding food and beverage sector. The food industry's revenue is projected to reach USD 71.79 billion in 2024, reflecting the strong demand for flexible packaging for food and beverages. The revival of tourism has substantially impacted the packaging industry, with international tourist arrivals exceeding 18 million in 2023, according to the Pacific Asia Travel Association. This tourism surge has led to increased consumption of packaged foods and beverages, particularly in convenience stores and tourist destinations.
The industry is witnessing a notable shift towards sustainable flexible packaging and innovative packaging solutions, with manufacturers investing in eco-friendly materials and advanced manufacturing technologies. Major industry events like the upcoming International Processing and Packaging Exhibition for Asia in Bangkok (June 2024) are showcasing cutting-edge automation and processing technologies, enabling manufacturers to stay competitive and meet evolving consumer demands. The exhibition particularly emphasizes advancements in food and beverage processing and flexible packaging technology, reflecting the industry's focus on innovation.
Thailand's position as a major food processing and export hub continues to drive the flexible packaging market size. According to recent data from the US Department of Agriculture, Thailand's exports of processed foods constituted 54% of total exports in 2023, highlighting the country's significant role in the global food supply chain. The food service sector has shown remarkable growth, with values increasing by 12.6% in 2023 compared to the previous year, indicating strong domestic market demand.
The beverage packaging segment has shown particularly strong performance, with carbonated drinks reaching a sales value of THB 7.7 billion in May 2023, according to the Office of Industrial Economics Thailand. This growth is attributed to changing consumer preferences and lifestyle patterns, particularly among urban consumers. The industry is also seeing increased adoption of advanced flexible packaging solutions, including modified atmosphere packaging and smart packaging solutions, which help extend product shelf life and enhance consumer convenience.
Thailand Flexible Packaging Market Trends
Increasing Demand from End-User Industries
The flexible packaging market in Thailand is experiencing substantial growth driven by increasing demand from various end-user industries, particularly the food and beverage, pharmaceuticals, and personal care sectors. The food industry has witnessed significant expansion, with Thailand maintaining its position as one of the world's largest net food exporter countries. According to the Office of Industrial Economics, Thailand's food exports in Q1/2023 were valued at USD 9,044.83 million, representing an 11% growth compared to the same quarter in the previous year.
The pharmaceutical and healthcare sectors are also driving significant demand for flexible packaging solutions. According to the Medical Device Intelligence Unit and Plastic Institute of Thailand, the export value of single-use medical devices amounted to THB 9.2 billion, while the domestic production value of medical devices was estimated at almost USD 5 billion in 2022, indicating a 10% increase from the previous year. The cosmetics market has shown remarkable growth, with Thailand's imports of luxury and beauty enhancement products during the first half of 2023 increasing by 40% yearly, reflecting consumer confidence and purchasing power.
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Increased Demand for Convenient Packaging
The growing trend toward convenient packaging solutions is significantly influencing the Thai flexible packaging market. Thailand's urban population comprises almost half the total population, nearly 52.89% in 2022, driving the demand for packaging solutions that are convenient and portable. These urban consumers are showing an increasing propensity for convenience, high-quality brands, and shopping at smaller stores near their workplaces or transportation routes, primarily to purchase daily necessities.
The shift to flexible packaging is driven by the benefits of convenience packaging and changing lifestyles, along with the growing trend of smaller households increasing the need for single-serve options. The convenience and sustainability of flexible packaging have resulted in their application in non-invasive pharmaceutical liquids for safe, sterile, and controlled use at laboratories, medical facilities, and inter-hospital transit. Companies like Ecolean have successfully penetrated the Thai market with their lightweight and flexible packages, responding to increasing consumer demand for more sustainable practices and environmentally friendly packaging. For instance, Dairy Home, one of Ecolean's customers, has made its products available in retail chains nationwide, achieving up to a 35% reduction in plastics per package while reducing waste and using fewer resources.
Segment Analysis: By Product Type
Films and Wraps Segment in Thailand Flexible Packaging Market
The flexible packaging films and wraps segment dominates Thailand's flexible plastic packaging market, commanding approximately 46% market share in 2024. This segment's prominence is driven by its extensive application across food, consumer goods, and medical sectors. The versatility of films and wraps, particularly in food flexible packaging applications where they offer superior barrier properties and extended shelf life, has cemented their position as the leading product type. The segment encompasses various materials including BOPP, BOPET, CPP, PVC, and PE films, with PE films holding the largest share within this category. The growth is further supported by the increasing demand from the e-commerce sector and the rising need for convenient packaging solutions in Thailand's rapidly evolving retail landscape.
Bags Segment in Thailand Flexible Packaging Market
The flexible bag segment is emerging as the fastest-growing category in Thailand's flexible packaging market, projected to grow at approximately 7% during 2024-2029. This robust growth is primarily attributed to the increasing adoption of flexible packaging solutions in retail and e-commerce sectors. The segment's growth is further fueled by the rising demand for sustainable packaging options and the increasing preference for lightweight, cost-effective packaging solutions. Manufacturers are focusing on developing innovative bag designs that offer enhanced convenience and sustainability features, while also meeting the stringent requirements of various end-user industries. The segment is witnessing significant technological advancements in terms of material composition and manufacturing processes, driving its rapid expansion in the Thai market.
Remaining Segments in Thailand Flexible Packaging Market by Product Type
The flexible pouch and other product types segments complete the market landscape, each serving distinct packaging needs across various industries. Pouches have gained significant traction due to their convenience, portability, and ability to reduce packaging material usage compared to rigid alternatives. The segment includes various formats such as stand-up pouches and flat pouches, catering to diverse applications in food and beverage flexible packaging, beverage, and personal care sectors. The other product types segment, comprising sachets, sleeves, liners, and flexible blister packages, serves specialized packaging requirements across pharmaceutical, personal care, and retail sectors, contributing to the overall market diversity and innovation in Thailand's flexible packaging industry.
Thailand Flexible Packaging Market Overview
Top Companies in Thailand Flexible Packaging Market
The Thailand flexible packaging market features a mix of global leaders and strong domestic players, including Huhtamaki OYJ, Sealed Air Corporation, Amcor Thailand, SCG Packaging, and Thung Hua Sinn Group, among others. Companies are increasingly focusing on developing innovative sustainable flexible packaging solutions, including recyclable materials and eco-friendly alternatives, to address growing environmental concerns. Operational agility is being enhanced through investments in advanced manufacturing technologies, automation, and digital integration across the supply chain. Strategic moves in the market are characterized by capacity expansions, particularly in the food and beverage packaging segments, while companies are also strengthening their research and development capabilities to drive product innovation. Market players are expanding their presence through strategic acquisitions, partnerships with local manufacturers, and the establishment of new production facilities to better serve the growing domestic and regional demand.
Dynamic Market with Strong Local Presence
The Thailand flexible packaging industry exhibits a balanced competitive structure with both multinational corporations and local specialists playing significant roles. Global conglomerates like Amcor and Sealed Air leverage their technological expertise and extensive resources to serve multinational clients, while local players such as Thai Artec and Kim Pai maintain strong positions through their deep understanding of regional market dynamics and established customer relationships. The market shows moderate consolidation, with larger players actively pursuing strategic acquisitions to strengthen their market position and expand their product portfolios.
Merger and acquisition activities in the market are primarily driven by the need to enhance technological capabilities, expand geographic reach, and achieve economies of scale. Notable transactions include SCGP's acquisition of Cyberprint Group's flexible packaging assets and Toppan's acquisition of Majend Makcs, demonstrating the strategic importance of Thailand as a manufacturing hub for flexible packaging solutions in Southeast Asia. These consolidation trends are reshaping the competitive landscape, with companies focusing on vertical integration and the expansion of value-added services.
Innovation and Sustainability Drive Future Success
For established players to maintain and increase their market share, a focus on sustainable packaging solutions, technological innovation, and operational efficiency is crucial. Companies need to invest in research and development to create eco-friendly packaging alternatives while maintaining cost competitiveness. Building strong relationships with key end-user industries, particularly in the food and beverage sectors, through customized solutions and excellent service quality is essential. Additionally, incumbent players must optimize their production processes through automation and digital transformation to improve operational efficiency and maintain competitive pricing.
Emerging contenders can gain ground by focusing on niche markets and specialized applications where larger players may have less presence. Success factors include developing innovative solutions for specific industry segments, establishing strong local distribution networks, and maintaining flexibility in production to meet varying customer demands. The regulatory environment, particularly regarding sustainable packaging and plastic waste reduction, presents both challenges and opportunities for market players. Companies must also address the growing end-user concentration in key sectors like food and beverages, while managing substitution risks from alternative packaging solutions through continuous innovation and value-added services. Furthermore, the development of flexible packaging systems and the establishment of a packaging intelligence unit can provide strategic insights and drive competitive advantage.
Thailand Flexible Packaging Market Leaders
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Huhtamaki OYJ
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Sealed Air Corporation
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T Tarutani Pack Co. Ltd
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Amcor PLC
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Thug Hua Sinn Group (TPN FlexPak)
- *Disclaimer: Major Players sorted in no particular order
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Thailand Flexible Packaging Market News
- December 2023: SCG Packaging, a Thai-based packaging company, acquired a 70% stake in Starprint Vietnam JSC (SPV), a Vietnam-based packaging company. The acquisition will likely expand SCGP's Vietnamese market footprint and enhance its manufacturing capabilities.
- August 2023: Khee San, the manufacturer of Kiss Me brand candies, entered a strategic cooperation agreement with Wellspire Global Trading, a distributor of a consumer-packaged food company, to distribute and sell its Fruit Plus candies and Kiss Me candy in Thailand.
Thailand Flexible Packaging Market Industry Segmentation
The study covers the flexible packaging market in Thailand, tracking demand for different flexible packaging products offered by various vendors. It also considers the impact of geopolitical scenarios on the market, considering prevailing base scenarios, key themes, and demand cycles related to end-user verticals.
The Thai flexible packaging market is segmented by product type (pouches (type (stand-up and flat), end user (food, beverage, pet food, and other end users)), bags, film-wraps (type (BOPP (biaxially oriented polypropylene), BOPET (biaxially-oriented polyethylene terephthalate), CPP (cast polypropylene), PVC (polyvinyl chloride), PE (polyethylene), other types), end user (food, consumer goods, medical, and other end users), and other product types)). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Product Type | Pouches | Type | Stand-up | |
| Flat | ||||
| End User | Food | |||
| Beverage | ||||
| Pet Food | ||||
| Other End Users | ||||
| Bags | ||||
| Films and Wraps | Type | BOPP (Biaxially Oriented Polypropylene) | ||
| BOPET (Biaxially-oriented Polyethylene Terephthalate) | ||||
| CPP (Cast Polypropylene) | ||||
| PVC (Polyvinyl Chloride) | ||||
| PE (Polyethene) | ||||
| Other Types | ||||
| End User | Food | |||
| Consumer Goods | ||||
| Medical | ||||
| Other End Users | ||||
| Other Product Types | ||||
By Product Type
| Pouches | Type | Stand-up | |
| Flat | |||
| End User | Food | ||
| Beverage | |||
| Pet Food | |||
| Other End Users | |||
| Bags | |||
| Films and Wraps | Type | BOPP (Biaxially Oriented Polypropylene) | |
| BOPET (Biaxially-oriented Polyethylene Terephthalate) | |||
| CPP (Cast Polypropylene) | |||
| PVC (Polyvinyl Chloride) | |||
| PE (Polyethene) | |||
| Other Types | |||
| End User | Food | ||
| Consumer Goods | |||
| Medical | |||
| Other End Users | |||
| Other Product Types | |||
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Thailand Flexible Packaging Market Research FAQs
How big is the Thailand Flexible Packaging Market?
The Thailand Flexible Packaging Market size is worth USD 5.44 billion in 2025, growing at an 6.31% CAGR and is forecast to hit USD 7.39 billion by 2030.
What is the current Thailand Flexible Packaging Market size?
In 2025, the Thailand Flexible Packaging Market size is expected to reach USD 5.44 billion.
Who are the key players in Thailand Flexible Packaging Market?
Huhtamaki OYJ, Sealed Air Corporation, T Tarutani Pack Co. Ltd, Amcor PLC and Thug Hua Sinn Group (TPN FlexPak) are the major companies operating in the Thailand Flexible Packaging Market.
What years does this Thailand Flexible Packaging Market cover, and what was the market size in 2024?
In 2024, the Thailand Flexible Packaging Market size was estimated at USD 5.10 billion. The report covers the Thailand Flexible Packaging Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Thailand Flexible Packaging Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
