Thailand Flexible Packaging Market Analysis by Mordor Intelligence
The Thailand flexible packaging market size is valued at USD 2.56 billion in 2025 and is forecast to reach USD 4.23 billion by 2030 at a 10.57% CAGR, reflecting sustained investment in advanced converting lines and bio-based resins. Strong export momentum, a large petrochemical base, and government tax incentives for biodegradable products amplify demand for films, pouches, and high-barrier laminates. Brand owners are scaling recyclable mono-material solutions to meet Extended Producer Responsibility requirements in key destination markets, while local converters benefit from integrated resin-to-package supply chains. The ban on imported plastic scrap tightens recycled feedstock availability and accelerates domestic mechanical recycling investments. A shrinking labor force and low Industry 4.0 adoption press producers to automate operations for cost control.
Key Report Takeaways
- By product type, the Films and Wraps segment led with 34.2% of Thailand flexible packaging market share in 2024.
- By product type, Thailand flexible packaging market for Pouches is projected to expand at a 12.8% CAGR between 2025-2030.
- By end-user, the Food segment accounted for 42.3% of the Thailand flexible packaging market size in 2024.
Thailand Flexible Packaging Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Surging e-commerce parcel volumes accelerating demand for lightweight mailing packs | +2.1% | APAC core, spill-over to global markets | Medium term (2-4 years) |
| Boom in Thailand’s halal and ready-to-eat food exports requiring high-barrier pouches | +1.8% | Global, concentrated in Middle East and Muslim markets | Long term (≥ 4 years) |
| Bio-Circular-Green (BCG) policy subsidizing bioplastic film capacity additions | +1.5% | National, with export implications for ASEAN | Long term (≥ 4 years) |
| Brand-owner shift to mono-material MDO-PE film for recyclability | +1.3% | Global, driven by EU regulations with Thailand manufacturing | Medium term (2-4 years) |
| Adoption of Industry 4.0 flexo presses improving short-run economics for SMEs | +1.1% | National, with technology transfer from European suppliers | Medium term (2-4 years) |
| International FMCG near-shoring to Thailand amid China+1 strategy | +0.9% | Global supply chains with Thailand manufacturing hub | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Surging e-commerce parcel volumes accelerating demand for lightweight mailing packs
Thailand’s e-commerce penetration of 15% leaves considerable room for expansion as social-commerce platforms proliferate, and Southeast Asia’s online market is projected to hit USD 230 billion by 2026 at a 22% CAGR. Light, puncture-resistant LDPE and bio-blend mailers that meet volumetric-weight pricing thresholds are gaining traction among marketplaces and direct-to-consumer brands. Modern ports and forthcoming high-speed rail lines position Thailand as a cross-border fulfillment node, heightening demand for co-extruded films with better drop resistance.[1]Nation Thailand, “BOI to Support Thailand's Efforts to Become a Bioplastics Hub,” nationthailand.com B2B2C logistics models add more touchpoints, so shippers specify higher dart-impact values to prevent split seams. Digital-print compatible white films allow sellers to personalize each shipment, boosting investment in high-speed CI-flexo and inkjet presses.
Boom in Thailand’s halal and ready-to-eat food exports requiring high-barrier pouches
Food exports are expected to reach THB 1.75 trillion in 2025, with ready-to-eat meals growing 30.2% and pet food 30.5%.[2]Thailand Business News, “Thailand Achieves Record-Breaking Export Levels in 2024,” thailand-business-news.com Retortable stand-up pouches combining BOPET, foil, and cast PP achieve <0.5 cc/m²-day oxygen transmission to secure 12-month shelf life across tropical shipping lanes. Halal certification bars alcohol-based inks and porcine additives, pushing converters toward water-based systems and food-grade adhesives. The Food Innopolis program adds R&D capabilities that favor active-film innovations such as oxygen scavengers. As Middle-East importers demand tamper-evident zippers, pouch makers integrate laser score lines for easy opening.
Bio-Circular-Green (BCG) policy subsidizing bioplastic film capacity additions
Over THB 37 billion channeled into PLA and PBAT plants cements Thailand as the world’s second-largest bioplastic producer with 95,000 tons annual capacity.[3]SCG Chemicals, “SCGC, Prepack, and PFP Collaboration on Recyclable Packaging for Frozen Food,” scgchemicals.com A dedicated industrial estate in Nakhon Sawan ties sugarcane feedstock to NatureWorks’ USD 600 million PLA complex, trimming scope-3 emissions. A 1.25× tax deduction for certified biodegradable products, valid through December 2024, accelerates brand adoption. Domestic film extruders co-extrude PLA skins with starch cores to match the heat-seal windows of legacy FFS machines, while 102 government certifications signal a maturing supply chain.
Brand-owner shift to mono-material MDO-PE film for recyclability
SCG Chemicals’ HDPE H619F resin enables stiffer, thinner MDO-PE webs that replace foil/nylon laminates and cut greenhouse-gas emissions by 40%. Dow’s BOPE grades power refill bags for Lion Corporation, while Huhtamaki’s blueloop structures reach 90% material recovery rates in drop-off streams. Thai converters retrofit slitters with low-temp sealing jaws to avoid film shrinkage. By pre-certifying packs with RecyClass, exporters sidestep EU plastic levies and secure shelf space with eco-scores displayed on QR codes.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Ban on imported plastic scrap tightening local rPET/rPE availability | -1.4% | National, with supply-chain implications for ASEAN | Short term (≤ 2 years) |
| Extended Producer Responsibility (EPR) draft law raising compliance costs | -0.9% | National, precedent implications for regional markets | Medium term (2-4 years) |
| Skilled-labor shortage in advanced printing and converting | -0.7% | National, with technology-transfer dependencies | Long term (≥ 4 years) |
| Volatile feedstock prices eroding converter margins | -0.6% | Global commodity markets affecting national production | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Ban on imported plastic scrap tightening local rPET/rPE availability
A full ban effective 1 January 2025 eliminates Thailand’s inflow of foreign plastic scrap, previously a key source of rPET flakes and rPE pellets. Post-ban, PET flake prices rose 9% in Q1 2025, narrowing pouch margin spreads. Large converters are signing exclusive take-back deals with beverage bottlers, while SMEs revert to virgin resin, diluting sustainability claims. Two 30,000-ton wash-line projects backed by state grants will ease shortages after 2026, but interim supply gaps persist.
Extended Producer Responsibility (EPR) draft law raising compliance costs
Thailand’s Sustainable Packaging Management Act, slated for 2027, will impose producer fees of THB 1.2-1.5 per pack into a central PRO, potentially lifting snack-film COGS by up to 4%. Converters must implement material-tracking ERP modules to report recycled content, and non-compliance fines can reach 2% of annual sales. Early adoption of QR-based recycling instructions may lower eco-modulation fees, but smaller firms lacking capital face exit risk.
Segment Analysis
By Product Type: Films and Wraps Lead Market Diversification
Films and Wraps generated 34.2% of Thailand flexible packaging market size in 2024 thanks to pervasive use in food, industrial, and e-commerce lines. BOPP and BOPET dominate the sub-segment, with low-gauge downgauging shaving 12% resin per square meter. Pouches are set to contribute the largest absolute revenue gain, expanding at a 12.8% CAGR as retort and spouted formats replace metal cans in ready-to-eat exports. Mono-material stand-up pouches featuring MDO-PE outer webs and EVOH-free tie layers simplify recycling without compromising aroma barrier. Sachets and Stick Packs hold niche demand for single-dose personal-care additives, while Bags continue in rice and fertilizer channels, transitioning to recyclable PE-PE laminates.
Growing e-grocer penetration lifts demand for printable stretch films that balance cling and shelf appeal, stimulating investments in five-layer blown lines. Labels and Sleeves ride the beverage rebound, with shrink-sleeve converters investing in solvent-free gravure to meet halal compliance. Flexitanks carry palm oil and latex exports; demand rises 6% annually as global shippers swap steel drums for lightweight LDPE bladders that cut freight emissions. The Thailand flexible packaging market continues its product innovation cycle as converters align with global sustainability scorecards.
Note: Segment shares of all individual segments available upon report purchase
By Material: Plastic Dominance Challenged by Bioplastic Innovation
Plastic retained a 68.4% share of Thailand flexible packaging market size in 2024, supported by the nation’s 34.6 million-ton petrochemical backbone.[4]Food Compliance International, “Thailand Publishes Draft Regulation on Plastic Bags for Foods,” foodcomplianceinternational.com PE grades account for two-thirds of film output owing to sealability and drop impact strength, while PP caters to retort applications. PET’s stiffness complements transparent pouches and lidding films. Bioplastics, though still single-digit volume, accelerate at 15.2% CAGR on the back of PLA expansions and starch-blend resin formulations that home-compost within 180 days under ISO 17088.
Paper grows modestly as quick-service chains trial fiber-based mailers lined with dispersion coatings to resist grease. Aluminum foil holds critical niches in pharmaceutical and premium coffee packs, leveraging export demand to the United States. Multilayer structures face regulatory headwinds yet remain indispensable where sub-5 cc/m²-day oxygen transmission is compulsory. Thailand flexible packaging industry converters weigh resin mix decisions carefully as EPR eco-modulation fees link directly to material recyclability scores.
By End-user Industry: Food Sector Drives Growth Amid E-commerce Surge
Food applications commanded 42.3% of Thailand flexible packaging market size in 2024, underpinned by nearly 10,000 local processors and consistent raw-material exports. Retortable pouches, high-clarity lidding, and oxygen-scavenging films preserve ready meals and seafood products shipped to Gulf Cooperation Council states. Rapid cold-chain upgrades shrink spoilage losses, raising pallet stretch-wrap consumption. E-commerce and Logistics register a 14.8% CAGR as multi-channel retailers seek right-sized mailers and tamper-evident zipper bags.
Personal Care and Cosmetics packaging leans on stand-up refill pouches that cut plastic weight by up to 70% versus rigid bottles. Pharmaceuticals and Healthcare adopt peelable foil/PE laminates to maintain sterility and ease nurse handling. Pet Food exports climb on premium grain-free diets, demanding high-barrier quad-seal bags with tactile varnish. Home-care and Industrial cleaners rely on co-extruded PE-PE spouted pouches compatible with reuse schemes in Bangkok pilot projects. Thailand flexible packaging market solutions thus evolve with shifting channel mixes and sustainability mandates.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
Asia-Pacific held 45.2% of global flexible-pack demand in 2024, with Thailand acting as a regional export hub buoyed by USD 300.5 billion in 2024 shipments. Proximity to ASEAN growth centers, low electricity tariffs, and the Eastern Economic Corridor incentives sustain inbound converter investment. Domestic shipments ride private-label penetration in modern trade, while cross-border volumes flow to Vietnam, Malaysia, and Australia.
North America absorbs high-barrier seafood and snack pouches, valuing Thailand’s BRC-certified plants and stable lead times. Importers prefer mono-material laminates to curb plastic-pack fees in California. Europe records the fastest 13.8% CAGR, driven by plastic-tax exemptions for recyclable packs; Thai converters pre-qualify their films with RecyClass, unlocking new retailer listings. Middle East and Africa leverage halal-certified retort pouches for ready-meal flows, with barrier demands shaped by desert transport.
Government targets of USD 308 billion exports by 2025 include FTAs with the EU and UK, which will eliminate tariffs on several packaging formats. Local producers hedge currency volatility by pricing contracts in USD. The Thailand flexible packaging market therefore integrates global sustainability criteria while retaining cost competitiveness in labor and feedstock.
Competitive Landscape
Moderate fragmentation characterizes the Thailand flexible packaging market, with the top five converters controlling roughly 35% of value sales. SCG Packaging leverages upstream resin, paper, and corrugated assets to offer cradle-to-shelf solutions; AI-assisted scheduling lifted OEE by 4% in 2025. Huhtamaki’s blueloop initiative positions recyclable mono-PE and mono-PP laminates for export to Europe, while local alliances improve post-consumer film collection. Amcor streamlines its Thai footprint after divesting non-core closures to focus on high-margin barrier films.
Eka Global invests in thermoforming for extended-shelf-life trays targeting pet-food exporters. Shrinkflex installs its first CI-flexo press to address boutique beverage sleeve demand. Resin suppliers such as SCG Chemicals and Dow co-develop film structures with converters, shortening time to market for EPR-compliant packs. Low Industry 4.0 adoption leaves room for robotics integrators to retrofit pick-and-place stations, mitigating skilled-labor shortages. IP filings rise in barrier-coating chemistries, signaling a pivot from volume to value differentiation.
Thailand Flexible Packaging Industry Leaders
-
Huhtamaki OYJ
-
Sealed Air Corporation
-
T Tarutani Pack Co. Ltd
-
Amcor PLC
-
Thug Hua Sinn Group (TPN FlexPak)
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- July 2025: Tetra Pak doubled aseptic-carton output in Vietnam and announced a Rayong development center to co-create lightweight pouches for Thai customers.
- May 2025: HOWA Packaging broke ground at WHA Saraburi Industrial Land to produce multi-substrate flexible packs.
- May 2025: Thai Prasert Labels installed a Digicon Series 2 line to deliver variable-data shrink sleeves.
- February 2025: Huhtamaki Thailand showcased blueloop recyclable laminates to Finnish delegates.
- January 2025: Thailand enforced a total ban on plastic waste imports to encourage domestic recycling.
Thailand Flexible Packaging Market Report Scope
The study covers the flexible packaging market in Thailand, tracking demand for different flexible packaging products offered by various vendors. It also considers the impact of geopolitical scenarios on the market, considering prevailing base scenarios, key themes, and demand cycles related to end-user verticals.
The Thai flexible packaging market is segmented by product type (pouches (type (stand-up and flat), end user (food, beverage, pet food, and other end users)), bags, film-wraps (type (BOPP (biaxially oriented polypropylene), BOPET (biaxially-oriented polyethylene terephthalate), CPP (cast polypropylene), PVC (polyvinyl chloride), PE (polyethylene), other types), end user (food, consumer goods, medical, and other end users), and other product types)). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| Pouches | Stand-up |
| Flat | |
| Bags | |
| Films and Wraps | BOPP |
| BOPET | |
| CPP | |
| PVC | |
| PE | |
| Other Material Types | |
| Sachets and Stick Packs | |
| Labels and Sleeves | |
| Flexitanks and Other Product Types |
| Plastic | Polyethylene (PE) |
| Polypropylene (PP) | |
| Polyethylene Terephthalate (PET) | |
| Polyvinyl Chloride (PVC) | |
| Others (Bio-plastics etc.) | |
| Paper | |
| Aluminum Foil | |
| Bioplastics | |
| Multilayer Barrier Structures |
| Food | Confectionery and Snacks |
| Fresh Produce | |
| Frozen and Chilled Food | |
| Meat and Seafood | |
| Beverage | Non-alcoholic |
| Alcoholic | |
| Personal Care and Cosmetics | |
| Pharmaceuticals and Healthcare | |
| Pet Food and Animal Feed | |
| Home-care and Industrial | |
| E-commerce and Logistics |
| By Product Type | Pouches | Stand-up |
| Flat | ||
| Bags | ||
| Films and Wraps | BOPP | |
| BOPET | ||
| CPP | ||
| PVC | ||
| PE | ||
| Other Material Types | ||
| Sachets and Stick Packs | ||
| Labels and Sleeves | ||
| Flexitanks and Other Product Types | ||
| By Material | Plastic | Polyethylene (PE) |
| Polypropylene (PP) | ||
| Polyethylene Terephthalate (PET) | ||
| Polyvinyl Chloride (PVC) | ||
| Others (Bio-plastics etc.) | ||
| Paper | ||
| Aluminum Foil | ||
| Bioplastics | ||
| Multilayer Barrier Structures | ||
| By End-user Industry | Food | Confectionery and Snacks |
| Fresh Produce | ||
| Frozen and Chilled Food | ||
| Meat and Seafood | ||
| Beverage | Non-alcoholic | |
| Alcoholic | ||
| Personal Care and Cosmetics | ||
| Pharmaceuticals and Healthcare | ||
| Pet Food and Animal Feed | ||
| Home-care and Industrial | ||
| E-commerce and Logistics | ||
Key Questions Answered in the Report
What growth rate is expected for Thailand’s flexible packaging market from 2025-2030?
The market is projected to expand at a 10.57% CAGR to reach USD 4.23 billion by 2030.
Which driver adds the greatest boost to market growth?
Rising e-commerce parcel volumes contribute the largest uplift at +2.1% to the forecast CAGR.
How will the plastic-waste import ban affect rPET supply?
The ban tightens domestic rPET availability, pushing flake prices up 9% and forcing converters to invest in local recycling plants.
Why are mono-material MDO-PE films gaining popularity?
They enable full recyclability, help exporters sidestep EU plastic taxes, and cut greenhouse-gas emissions by around 40%.
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